The eCom Ops Podcast

Where do Brands Turn Wrong & How to Get It Right with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Stef van Boekel, an e-commerce expert from Lucca, Tuscany, shares his extensive knowledge in international digital sales and platform optimization. He discusses the pivotal role of Amazon in e-commerce, emphasizing the need for strategic planning to unlock growth. Stef reveals insights on navigating European market challenges like VAT compliance and language support. He also highlights the significance of customer reviews and daily operations, urging brands to understand profit margins and adapt to market differences while entering new territories.

Think Omnichannel: Online + Offline; Here's Why!Yuriy Boykiv is the CEO of Front Row, an eCommerce accelerator for top beauty, wellness, and CPG brands. With over 20 years in marketing and advertising, Yuriy has a proven track record of building successful businesses. He is also an active investor in VR and Fintech, and a frequent speaker on global trends and marketing.Front Row: A full-service eCommerce partner leveraging proprietary technology to boost sales and awareness for leading brands on platforms like Amazon, Walmart, and TikTok Shop.The No.1 eCom Operations hackWe realized that 80% of people who are exposed to our ads on TikTok then go to Amazon and look for the product. So we always thought that people go to and start Googling it, but only 45% were Googling it.You Will Learn:The importance of an omnichannel approach in eCommerceHow TikTok drives traffic to AmazonThe role of AI in enhancing eCommerce productivityKey data strategies to understand customer journeysLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Revolutionizing Furniture Shopping: How Innovation Drives SuccessIn this episode of the eCom Ops podcast, host Norbert chats with Alex Back, CEO and founder of Couch.com. With a wealth of experience in the e-commerce and online retail industry, Alex shares his journey from leading a successful home furnishings brand to creating an innovative platform that simplifies furniture shopping. Tune in to discover valuable insights and tips for navigating the complexities of e-commerce.Alex Back, with over 15 years in the e-commerce and online retail industry, is the CEO and founder of Couch.com. Previously, he co-founded Apt2B, growing it from a startup to a $40M+ revenue company and leading it through a successful acquisition. Alex is passionate about developing innovative solutions to enhance the consumer shopping experience.Couch.com addresses the persistent challenge of finding and purchasing the perfect couch. By offering tools like CouchFinder Quizzes and 3D Room Planners, along with expert advice and access to a wide array of stores and brands, Couch.com transforms the furniture shopping experience into an enjoyable and effortless process.The No.1 eCom Operations hackThe number one thing that people in the e-commerce space really don't focus enough on is the customer's experience post-purchase.You Will Learn:How Alex Back transitioned from running a successful home furnishings brand to founding Couch.com.The biggest challenges and opportunities in the e-commerce furniture industry.The importance of customer experience and post-purchase service in e-commerce.Innovative technologies like 3D rendering and AI-driven room planning that enhance the online furniture shopping experience.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Expert Email Marketing Insights for Maximum GrowthMeet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purchases. His agency helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle's expertise in brand storytelling and email marketing has allowed him to develop a set of frameworks that consistently work across different niches, making him a go-to expert for e-commerce businesses looking to maximize revenue through email marketing.Elevate & Scale is a leading email marketing agency specializing in helping e-commerce brands increase their revenue and sales through strategic email marketing campaigns. Their clients typically see 30% to 50% of their total revenue attributed to email and SMS marketing from their services, guaranteeing results or you don't pay. With their expertise in email marketing, Elevate & Scale has helped countless businesses increase their customer retention, improve their average order value, and drive repeat purchases. If you're looking to unlock hidden revenue and put your sales on autopilot, Elevate & Scale is the agency for you.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

What No One Told You About Amazon DesignIan Bower, the founder of Graphic Rhythm, is at the forefront of revolutionizing the graphic design industry with his innovative approach. His platform provides businesses with high-quality, on-demand design assets, effectively eliminating the reliance on individual freelancers. Ian's persuasive communication expertise and passion for helping small businesses boost customer confidence and loyalty through striking visual content have made him a leading figure in the graphic design community. He is committed to sharing the valuable insights he has gathered from his experiences, assisting business owners and digital agencies in bringing their vision to life creatively and precisely.Graphic Rhythm is more than just a design agency; it is a comprehensive solution partner for digital agencies seeking meticulously crafted graphic solutions. The agency specializes in various services, from creating daily marketing materials to undertaking large-scale projects like Amazon catalog overhauls. With a focus on crafting new visual identities and tailoring services to meet diverse design needs, Graphic Rhythm is dedicated to helping its clients achieve their objectives. Whether it's enhancing a brand’s digital presence or overhauling visual strategies, Graphic Rhythm combines precision and creativity to deliver exceptional results.The No.1 eCom Operations hackYour images should be copywriting-focused. The graphic design component should exist only to draw attention to and prioritize how the copywriting is on there.You Will LearnUnderstanding Design as a Strategic ToolThe Importance of Image Sequencing on AmazonHow AI is Shaping the Future of Graphic DesignWhy Owning the Customer is ImportantPractical Tips for Effective E-commerce ImageryLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Must-listen: How to Survive the Supercell Marketing Storm: Tips for eCommerce - Special MixThis special mix episode is a treasure trove of insights, from leveraging AI and SEO to crafting compelling marketing narratives and optimizing ad strategies. Whether you're a seasoned eCommerce marketer or just starting, these discussions offer invaluable advice to help you navigate the supercell of eCommerce marketing.Join us for this enlightening journey and equip yourself with the knowledge and tools not just to survive but thrive in the turbulent world of eCommerce marketing.You Will Learn:Innovative Marketing Strategies: Discover the latest trends in eCommerce marketing, including the effective use of gamification and the delicate balance of utilizing AI in content creation.Avoiding Common Pitfalls: Learn about the common mistakes in digital marketing strategies and how to avoid them, from product naming conventions to understanding the nuances of search intent.Data-Driven Decision Making: Gain insights into the importance of de-averaging user experiences and leveraging data for smarter, more effective customer segmentation and targeted marketing.Optimizing Email and Advertising Techniques: Explore expert tips on crafting compelling brand stories through email marketing and optimizing shopping ads for maximum reach and effectiveness.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Scaling Amazon: In and Out with Kusha KarvandiKusha Karvandi is an acclaimed entrepreneur known for his strategic mastery in launching and scaling online businesses on Amazon. With a rich background in e-commerce, he has repeatedly demonstrated his ability to drive sales through sophisticated marketing and branding strategies. Kusha is also the brain behind Kazam, a revolutionary tool that optimizes Amazon advertising, maximizing profitability and organic growth.Kazam is at the forefront of Amazon's advertising innovation, offering an AI-driven SaaS solution that optimizes ad spend as product rankings improve organically. Designed to hit precise marketing targets, from improving ROAS to managing ACOS, Kazam makes advertising efficient and goal-oriented, enabling sellers to focus on business growth and brand development.The No.1 eCom Operations hackAmazon's algorithm takes into account your relevancy of keywords. So for every keyword you convert for, even for sponsored product PPC ads, the algorithm will rank you higher organically for your organic listing for those same keywords.You Will LearnStrategies for Launching and Scaling on AmazonInsights into Advanced Amazon Marketing Techniques.The Role of AI in Enhancing Amazon Ad CampaignsTips for Planning Successful ExitsLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The Secret Weapon for E-commerce Success with Jason FriedmanJason Friedman's journey from theater enthusiast to serial entrepreneur is a story of creativity meeting commerce. With a passion for empowering entrepreneurs, Jason has a unique approach to business growth, applying show business principles across various industries. His entrepreneurial flair is evident in his history of founding, scaling, and exiting five diverse businesses, and his current roles as CEO of CXFormula and Spotlight Brand Services reflect his ongoing commitment to innovative business strategies and e-commerce excellence.CXFormula stands at the crossroads of psychology, theater, business, and marketing, offering a unique approach to customer experience. By applying decades of theater experience and human behavior insights, CXFormula has mastered the art of engaging customers, turning them into powerful marketing assets. The company's success is highlighted by its impressive growth, partnerships with Fortune 100 companies, and its focus on transforming customer journeys into a primary product, driving organic growth, brand loyalty, and the creation of superfans.The No.1 eCom Operations hackFlip the funnel! We spend all of our money on advertising and marketing to get strangers to say yes to buying something. Once they say yes, we say, awesome, let me find some more strangers. We don't spend time with the people that said yes.Special Offer for ListenersIn this episode, Jason Friedman generously offers an exclusive gift to our listeners. Don't miss out on his free, valuable PDF loaded with effective strategies for business growth. This resource is a game-changer for anyone looking to elevate their business. Grab your copy now here.You Will LearnHow to unlock and harness the hidden potential within your business, especially in the e-commerce sector.Innovative strategies for transforming customer experiences across various business models.The importance of understanding and tailoring the customer journey to meet specific needs and enhance engagement.Practical tips for e-commerce businesses on improving customer experience, simplifying processes, and achieving significant growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

From Zero to Hero: Anatoliy Labinskiy's eCommerce Success StoryAnatoliy Labinskiy is a quadruple Two Comma Club award winner and a true rags-to-riches story. In just five years, he went from being a waiter to an 8-figure eCommerce entrepreneur and the founder of GSM Growth Agency, a firm that helps eCommerce entrepreneurs achieve 6-7 figure revenues.The GSM Growth Agency is a top-notch team of experts who are dedicated to guiding you to greater heights of prosperity. With a focus on brand creation, they'll help you establish a powerful, recognizable presence in your market. Equipped with an arsenal of bespoke tools, they'll help you climb the ranks and claim your place among the elite. But that's not all - they're masters of lead generation and sales optimization, bringing a steady stream of new customers to your door.No.1 eCom Operations hackIf you are in the eCommerce space and looking for the long run and consistency, you need a subscription service. It could be some kind of product, which just needs to be always refilled. Subscription is one of the top things for consistency.  You can generate 100K, 200K, or 300 K monthly, but if you remove the advertising, your revenue drops to zero. But if you bring consistent subscription service, you can turn off the advertising and still make six or more figures a month!You Will LearnHow to grow a successful eCommerce businessWhy you should grow the community?What are the crucial mistakes eCommerce businesses make?How does automation help businesses?Why do you need a team?How does subscription-based service help your business?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.