The eCom Ops Podcast

Special Mix: How to Run a Successful Amazon Store - Expert TipsWelcome to our Special Mix! In this episode, we're breaking down the key elements every Amazon store owner should know. If you're an eCommerce business owner looking to scale, optimize your operations, and enhance your Amazon marketplace strategies, this episode is just for you.Featured Guests:Ian Bower - Founder of Graphic RhythmKusha Karvandi - Inc 500 EntrepreneurWill Haire - Co-founder of BellaVixOmar Angri - CEO of MarginBusinessYou Will Learn:How to optimize product images for better sales.Strategies for using keywords to improve searchability.Comprehensive marketing techniques to enhance brand visibility.The importance of localizing listings for new markets.Why PPC campaigns are essential for driving traffic and sales.Key Moments: 00:29 Who are our today’s experts?01:14 Why are high-quality images crucial for Amazon sales?02:59 What are the compliance tricks for Amazon's image guidelines?04:04 What are the most common mistakes businesses make regarding design imagery?06:36 How to improve your Amazon SEO with relevancy and keywords?09:43 Can Google SEO strategies enhance Amazon listings?11:33 What are the biggest challenges Amazon sellers face today?13:56 What does a full funnel approach on Amazon look like?17:15 What tools do you use to manage Amazon accounts?17:57 How do you handle reviews and ratings on Amazon?19:31 What common mistakes do sellers make when expanding to new markets?20:46 Will AI and tools like ChatGPT replace professionals for Amazon listings?21:40 How challenging is it to optimize an Amazon listing?23:43 What’s your top advice for new or growing e-commerce businesses on Amazon?24:53 Why should you invest in PPC campaigns on Amazon?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

AI Avatars: Transforming Sales and Customer Engagement with Jay PandyaJay Pandya is a visionary tech entrepreneur who transitioned from a career as a medical doctor to leading the AI revolution. As the founder of Zingify and MVP Ventures, Jay is dedicated to making expert knowledge accessible globally. His passion for personal development and innovative technology drives his mission to break down barriers and democratize wisdom.Zingify, initially known as Masterdojo, pioneers human-centric IT solutions, leveraging AI, blockchain, cybersecurity, and IoT to create interactive AI avatars of renowned experts. MVP Ventures specializes in AI-driven platform business strategies, providing robust business and technical expertise to build multi-million-dollar platform models, driving intelligent execution and significant growth.The No.1 eCom Operations hackAI assistant is like having a salesperson in your store talking to a customer about the intent, what questions they might have. That's not covered in a product description, the reviews, the price, and the discounts. If the customer is leaving, AI assistant will jump in and actually curate an offer right on the spot to reduce the abandoned shopping cart instances.You Will Learn:How Jay Pandya transitioned from being a medical doctor to a tech entrepreneur.The mission and vision behind Zingify and its role in democratizing expert knowledge through AI avatars.The strategic applications of AI in enhancing e-commerce operations, from traffic generation to customer retention.Insights into the future of AI in sales and customer interactions and how Zingify is pioneering innovative solutions in this space.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Must-listen - They Succeeded, So Can You: Follow the Tips - Special MixMichael & Eugene Ravitsky: Navigating Shopify's Challenges and OpportunitiesBrothers Michael and Eugene Ravitsky, from Factory Pure share their experiences in starting and scaling a business with Shopify. They provide a candid look into the platform's ease of use for beginners and discuss its limitations and challenges as a business grows. From custom integrations to navigating sales tax issues, they offer a comprehensive view of operating an eCommerce business on Shopify.Anatoly Labinskiy: The Resilience of an eCommerce EntrepreneurAnatoly Labinskiy, an eCommerce expert and entrepreneur, takes us through his journey of discovering and mastering the world of eCommerce. From initial struggles with dropshipping to achieving success through mentorship and strategic focus, Anatoly's story is a testament to perseverance in the face of challenges, highlighting the importance of consistent learning and adaptation in the eCommerce landscape.Moustafa Moursy: Leveraging Data for eCommerce GrowthMoustafa Moursy from Push Analytics dives into the significance of data and processes in eCommerce. He emphasizes the need for understanding data to drive decisions and outlines strategies for immediate growth. His insights into data-driven decision-making provide valuable lessons for eCommerce store owners looking to refine their business processes and achieve significant growth.Clayton Bates: Mastering Shopify and Website OptimizationClayton Bates, a Shopify expert with a track record of significantly boosting client revenue through website redesigns, discusses common pitfalls in eCommerce site design. He highlights key areas like homepage layout, product page effectiveness, site navigation, checkout process, and the crucial aspect of mobile optimization.You Will Learn:Deep Dive into Shopify: Understand the platform's capabilities and limitations for growing businesses, as shared by Michael & Eugene.Resilience in eCommerce: Anatoly's journey reveals the importance of adaptability and strategic thinking in the evolving online marketplace.Data-Driven Business Strategies: Learn from Moustafa how to harness data effectively for optimizing eCommerce operations and achieving growth.Website Optimization Secrets: Clayton sheds light on the top five mistakes eCommerce store owners make and how to rectify them for improved performance and sales.Maximizing Mobile Traffic: Emphasize the importance of mobile optimization, as highlighted by Clayton, to cater to the majority of online consumers.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

AI-Powered Analytics & Smart Strategies for eCommerce with Mia UmanosMia Umanos, CEO of Clickvoyant and a 2022 Tory Burch Fellow, has made a significant impact on the digital landscape with her 15-year tenure in marketing analytics. Her rise in global digital marketing agencies is marked by her ability to consistently transform projects into success stories. Notable achievements include driving a $20M revenue surge during the pandemic through CRO and securing a Google News Initiative Grant to enhance a news platform's engagement and reach.Clickvoyant, a proudly women-owned AI data analytics venture, is dedicated to breaking down barriers in e-commerce and marketing. Their cutting-edge technology swiftly delivers actionable data insights to businesses of all sizes, empowering them to thrive in the digital landscape. Clickvoyant's solutions save time and uncover insights that lead to increased revenue and customer growth.No.1 eCom Operations hackWe should track our e-commerce DTC sites as if a store would. Do you know how this grocery store tracks what you put in, what you take out, and where you stop when you're going there? In digital, it's so much easier to see, but these e-commerce companies there don't know how to do it.You Will Learn:How automating statistical research with AI can transform your e-commerce business.Effective strategies for enhancing website hierarchy and boosting conversion rates.The importance of understanding customer behavior to create personalized shopping experiences.Practical tips for implementing A/B testing and leveraging actionable insights to drive revenue growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Greatest Hits - From Click to Court: E-Commerce Legal InsightsPaul Rafelson, a highly respected and influential figure in the e-commerce industry, gained significant recognition as the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on their platform. As a Founding Partner at Rafelson Law, Paul has established the firm as the top choice for online businesses facing legal challenges and digital sellers seeking the best deal when exiting their ventures. In 2021 alone, the firm facilitated over 60 online business exits, realizing more than $238M for their clients.Rafelson Law is a cutting-edge law firm designed specifically to cater to the unique needs of e-commerce entrepreneurs. With a deep understanding of the industry, they offer a comprehensive range of services, including e-commerce, corporate, intellectual property, M&A (Exit), Amazon suspensions, disputes, etc. They aim to help e-commerce businesses launch, grow, exit, and repeat while providing unparalleled expertise in Amazon account protection and reinstatement support.Online Merchants Guild (OMG) is a dedicated association of independent online merchants that strives to protect e-commerce businesses from marketplace manipulation, ensuring a fair and competitive environment for all. OMG is committed to safeguarding the interests of its members in areas such as income tax and sales tax, asserting that a platform's choice of inventory storage location shouldn't result in out-of-state income tax liability. They fight for the fair administration of taxes and are willing to take any legal measures necessary to uphold the constitutional rights of their members.No.1 eCom Operations hackLet’s just take the sales tax issue. If you're on Shopify, once you start making more than a million, you really have to think about registering for your taxes, which is a huge, huge paperwork burden, I don’t think people realize the cost of compiling with all those tax laws... With Amazon, you don't have to deal with that... Amazon is accountable for any harm on the platform… So they kind of keep you in check in that respect. And I think for beginners… overall, it’s a bit safer for small businesses to be on Amazon.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

SEO in E-Commerce: Backend Secrets to Boost Sales with Louis SmithLouis Smith, an eCommerce SEO Consultant, began his journey with a computing degree, gaining expertise in coding and website development. His career took a pivotal turn towards marketing, particularly eCommerce SEO, where he discovered the profound impact SEO could have on increasing product sales and overall business ROI. As a freelance Shopify SEO expert, Louis has dedicated his life to mastering Google's updates and perfecting his craft. His passion for SEO is evident through the daily eCommerce guides and tips he shares on LinkedIn.Visit Louis Smith's website to learn more about his services and achievements. Louis has worked with renowned brands such as Otrium, Ling's Moments, LifeHack, and Lenovo, helping them generate significant revenue through effective SEO strategies. With over nine years in the industry, he has aided over 50 eCommerce brands, generating more than £80 million in MRR for a single client. His services include SEO audits, link building, content marketing, and technical SEO, specializing in platforms like Shopify, WooCommerce, BigCommerce, and Magento. Louis's commitment to delivering exceptional results and freeing up clients' time to focus on business growth is highly praised by his clientele.The No.1 eCom Operations hackIn 99 % of the time, you can improve traffic just by working on the website hierarchy by improving internal linking, top level categories, sub -level categories and building down from that. And the impact you can have on that could hugely impact traffic and profits.You Will Learn:How to optimize your eCommerce store’s hierarchy for better SEO.The importance of link building and how to do it effectively.Strategies for leveraging content marketing in e-commerce.Key SEO tools and how to use them to boost your store’s performance.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Where do Brands Turn Wrong & How to Get It Right with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Stef van Boekel, an e-commerce expert from Lucca, Tuscany, shares his extensive knowledge in international digital sales and platform optimization. He discusses the pivotal role of Amazon in e-commerce, emphasizing the need for strategic planning to unlock growth. Stef reveals insights on navigating European market challenges like VAT compliance and language support. He also highlights the significance of customer reviews and daily operations, urging brands to understand profit margins and adapt to market differences while entering new territories.

Think Omnichannel: Online + Offline; Here's Why!Yuriy Boykiv is the CEO of Front Row, an eCommerce accelerator for top beauty, wellness, and CPG brands. With over 20 years in marketing and advertising, Yuriy has a proven track record of building successful businesses. He is also an active investor in VR and Fintech, and a frequent speaker on global trends and marketing.Front Row: A full-service eCommerce partner leveraging proprietary technology to boost sales and awareness for leading brands on platforms like Amazon, Walmart, and TikTok Shop.The No.1 eCom Operations hackWe realized that 80% of people who are exposed to our ads on TikTok then go to Amazon and look for the product. So we always thought that people go to and start Googling it, but only 45% were Googling it.You Will Learn:The importance of an omnichannel approach in eCommerceHow TikTok drives traffic to AmazonThe role of AI in enhancing eCommerce productivityKey data strategies to understand customer journeysLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Revolutionizing Furniture Shopping: How Innovation Drives SuccessIn this episode of the eCom Ops podcast, host Norbert chats with Alex Back, CEO and founder of Couch.com. With a wealth of experience in the e-commerce and online retail industry, Alex shares his journey from leading a successful home furnishings brand to creating an innovative platform that simplifies furniture shopping. Tune in to discover valuable insights and tips for navigating the complexities of e-commerce.Alex Back, with over 15 years in the e-commerce and online retail industry, is the CEO and founder of Couch.com. Previously, he co-founded Apt2B, growing it from a startup to a $40M+ revenue company and leading it through a successful acquisition. Alex is passionate about developing innovative solutions to enhance the consumer shopping experience.Couch.com addresses the persistent challenge of finding and purchasing the perfect couch. By offering tools like CouchFinder Quizzes and 3D Room Planners, along with expert advice and access to a wide array of stores and brands, Couch.com transforms the furniture shopping experience into an enjoyable and effortless process.The No.1 eCom Operations hackThe number one thing that people in the e-commerce space really don't focus enough on is the customer's experience post-purchase.You Will Learn:How Alex Back transitioned from running a successful home furnishings brand to founding Couch.com.The biggest challenges and opportunities in the e-commerce furniture industry.The importance of customer experience and post-purchase service in e-commerce.Innovative technologies like 3D rendering and AI-driven room planning that enhance the online furniture shopping experience.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.