The eCom Ops Podcast

AI-Powered Analytics & Smart Strategies for eCommerce with Mia UmanosMia Umanos, CEO of Clickvoyant and a 2022 Tory Burch Fellow, has made a significant impact on the digital landscape with her 15-year tenure in marketing analytics. Her rise in global digital marketing agencies is marked by her ability to consistently transform projects into success stories. Notable achievements include driving a $20M revenue surge during the pandemic through CRO and securing a Google News Initiative Grant to enhance a news platform's engagement and reach.Clickvoyant, a proudly women-owned AI data analytics venture, is dedicated to breaking down barriers in e-commerce and marketing. Their cutting-edge technology swiftly delivers actionable data insights to businesses of all sizes, empowering them to thrive in the digital landscape. Clickvoyant's solutions save time and uncover insights that lead to increased revenue and customer growth.No.1 eCom Operations hackWe should track our e-commerce DTC sites as if a store would. Do you know how this grocery store tracks what you put in, what you take out, and where you stop when you're going there? In digital, it's so much easier to see, but these e-commerce companies there don't know how to do it.You Will Learn:How automating statistical research with AI can transform your e-commerce business.Effective strategies for enhancing website hierarchy and boosting conversion rates.The importance of understanding customer behavior to create personalized shopping experiences.Practical tips for implementing A/B testing and leveraging actionable insights to drive revenue growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Greatest Hits - From Click to Court: E-Commerce Legal InsightsPaul Rafelson, a highly respected and influential figure in the e-commerce industry, gained significant recognition as the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on their platform. As a Founding Partner at Rafelson Law, Paul has established the firm as the top choice for online businesses facing legal challenges and digital sellers seeking the best deal when exiting their ventures. In 2021 alone, the firm facilitated over 60 online business exits, realizing more than $238M for their clients.Rafelson Law is a cutting-edge law firm designed specifically to cater to the unique needs of e-commerce entrepreneurs. With a deep understanding of the industry, they offer a comprehensive range of services, including e-commerce, corporate, intellectual property, M&A (Exit), Amazon suspensions, disputes, etc. They aim to help e-commerce businesses launch, grow, exit, and repeat while providing unparalleled expertise in Amazon account protection and reinstatement support.Online Merchants Guild (OMG) is a dedicated association of independent online merchants that strives to protect e-commerce businesses from marketplace manipulation, ensuring a fair and competitive environment for all. OMG is committed to safeguarding the interests of its members in areas such as income tax and sales tax, asserting that a platform's choice of inventory storage location shouldn't result in out-of-state income tax liability. They fight for the fair administration of taxes and are willing to take any legal measures necessary to uphold the constitutional rights of their members.No.1 eCom Operations hackLet’s just take the sales tax issue. If you're on Shopify, once you start making more than a million, you really have to think about registering for your taxes, which is a huge, huge paperwork burden, I don’t think people realize the cost of compiling with all those tax laws... With Amazon, you don't have to deal with that... Amazon is accountable for any harm on the platform… So they kind of keep you in check in that respect. And I think for beginners… overall, it’s a bit safer for small businesses to be on Amazon.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

SEO in E-Commerce: Backend Secrets to Boost Sales with Louis SmithLouis Smith, an eCommerce SEO Consultant, began his journey with a computing degree, gaining expertise in coding and website development. His career took a pivotal turn towards marketing, particularly eCommerce SEO, where he discovered the profound impact SEO could have on increasing product sales and overall business ROI. As a freelance Shopify SEO expert, Louis has dedicated his life to mastering Google's updates and perfecting his craft. His passion for SEO is evident through the daily eCommerce guides and tips he shares on LinkedIn.Visit Louis Smith's website to learn more about his services and achievements. Louis has worked with renowned brands such as Otrium, Ling's Moments, LifeHack, and Lenovo, helping them generate significant revenue through effective SEO strategies. With over nine years in the industry, he has aided over 50 eCommerce brands, generating more than £80 million in MRR for a single client. His services include SEO audits, link building, content marketing, and technical SEO, specializing in platforms like Shopify, WooCommerce, BigCommerce, and Magento. Louis's commitment to delivering exceptional results and freeing up clients' time to focus on business growth is highly praised by his clientele.The No.1 eCom Operations hackIn 99 % of the time, you can improve traffic just by working on the website hierarchy by improving internal linking, top level categories, sub -level categories and building down from that. And the impact you can have on that could hugely impact traffic and profits.You Will Learn:How to optimize your eCommerce store’s hierarchy for better SEO.The importance of link building and how to do it effectively.Strategies for leveraging content marketing in e-commerce.Key SEO tools and how to use them to boost your store’s performance.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Where do Brands Turn Wrong & How to Get It Right with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Stef van Boekel, an e-commerce expert from Lucca, Tuscany, shares his extensive knowledge in international digital sales and platform optimization. He discusses the pivotal role of Amazon in e-commerce, emphasizing the need for strategic planning to unlock growth. Stef reveals insights on navigating European market challenges like VAT compliance and language support. He also highlights the significance of customer reviews and daily operations, urging brands to understand profit margins and adapt to market differences while entering new territories.

Think Omnichannel: Online + Offline; Here's Why!Yuriy Boykiv is the CEO of Front Row, an eCommerce accelerator for top beauty, wellness, and CPG brands. With over 20 years in marketing and advertising, Yuriy has a proven track record of building successful businesses. He is also an active investor in VR and Fintech, and a frequent speaker on global trends and marketing.Front Row: A full-service eCommerce partner leveraging proprietary technology to boost sales and awareness for leading brands on platforms like Amazon, Walmart, and TikTok Shop.The No.1 eCom Operations hackWe realized that 80% of people who are exposed to our ads on TikTok then go to Amazon and look for the product. So we always thought that people go to and start Googling it, but only 45% were Googling it.You Will Learn:The importance of an omnichannel approach in eCommerceHow TikTok drives traffic to AmazonThe role of AI in enhancing eCommerce productivityKey data strategies to understand customer journeysLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Revolutionizing Furniture Shopping: How Innovation Drives SuccessIn this episode of the eCom Ops podcast, host Norbert chats with Alex Back, CEO and founder of Couch.com. With a wealth of experience in the e-commerce and online retail industry, Alex shares his journey from leading a successful home furnishings brand to creating an innovative platform that simplifies furniture shopping. Tune in to discover valuable insights and tips for navigating the complexities of e-commerce.Alex Back, with over 15 years in the e-commerce and online retail industry, is the CEO and founder of Couch.com. Previously, he co-founded Apt2B, growing it from a startup to a $40M+ revenue company and leading it through a successful acquisition. Alex is passionate about developing innovative solutions to enhance the consumer shopping experience.Couch.com addresses the persistent challenge of finding and purchasing the perfect couch. By offering tools like CouchFinder Quizzes and 3D Room Planners, along with expert advice and access to a wide array of stores and brands, Couch.com transforms the furniture shopping experience into an enjoyable and effortless process.The No.1 eCom Operations hackThe number one thing that people in the e-commerce space really don't focus enough on is the customer's experience post-purchase.You Will Learn:How Alex Back transitioned from running a successful home furnishings brand to founding Couch.com.The biggest challenges and opportunities in the e-commerce furniture industry.The importance of customer experience and post-purchase service in e-commerce.Innovative technologies like 3D rendering and AI-driven room planning that enhance the online furniture shopping experience.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Expert Email Marketing Insights for Maximum GrowthMeet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purchases. His agency helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle's expertise in brand storytelling and email marketing has allowed him to develop a set of frameworks that consistently work across different niches, making him a go-to expert for e-commerce businesses looking to maximize revenue through email marketing.Elevate & Scale is a leading email marketing agency specializing in helping e-commerce brands increase their revenue and sales through strategic email marketing campaigns. Their clients typically see 30% to 50% of their total revenue attributed to email and SMS marketing from their services, guaranteeing results or you don't pay. With their expertise in email marketing, Elevate & Scale has helped countless businesses increase their customer retention, improve their average order value, and drive repeat purchases. If you're looking to unlock hidden revenue and put your sales on autopilot, Elevate & Scale is the agency for you.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

What No One Told You About Amazon DesignIan Bower, the founder of Graphic Rhythm, is at the forefront of revolutionizing the graphic design industry with his innovative approach. His platform provides businesses with high-quality, on-demand design assets, effectively eliminating the reliance on individual freelancers. Ian's persuasive communication expertise and passion for helping small businesses boost customer confidence and loyalty through striking visual content have made him a leading figure in the graphic design community. He is committed to sharing the valuable insights he has gathered from his experiences, assisting business owners and digital agencies in bringing their vision to life creatively and precisely.Graphic Rhythm is more than just a design agency; it is a comprehensive solution partner for digital agencies seeking meticulously crafted graphic solutions. The agency specializes in various services, from creating daily marketing materials to undertaking large-scale projects like Amazon catalog overhauls. With a focus on crafting new visual identities and tailoring services to meet diverse design needs, Graphic Rhythm is dedicated to helping its clients achieve their objectives. Whether it's enhancing a brand’s digital presence or overhauling visual strategies, Graphic Rhythm combines precision and creativity to deliver exceptional results.The No.1 eCom Operations hackYour images should be copywriting-focused. The graphic design component should exist only to draw attention to and prioritize how the copywriting is on there.You Will LearnUnderstanding Design as a Strategic ToolThe Importance of Image Sequencing on AmazonHow AI is Shaping the Future of Graphic DesignWhy Owning the Customer is ImportantPractical Tips for Effective E-commerce ImageryLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Must-listen: How to Survive the Supercell Marketing Storm: Tips for eCommerce - Special MixThis special mix episode is a treasure trove of insights, from leveraging AI and SEO to crafting compelling marketing narratives and optimizing ad strategies. Whether you're a seasoned eCommerce marketer or just starting, these discussions offer invaluable advice to help you navigate the supercell of eCommerce marketing.Join us for this enlightening journey and equip yourself with the knowledge and tools not just to survive but thrive in the turbulent world of eCommerce marketing.You Will Learn:Innovative Marketing Strategies: Discover the latest trends in eCommerce marketing, including the effective use of gamification and the delicate balance of utilizing AI in content creation.Avoiding Common Pitfalls: Learn about the common mistakes in digital marketing strategies and how to avoid them, from product naming conventions to understanding the nuances of search intent.Data-Driven Decision Making: Gain insights into the importance of de-averaging user experiences and leveraging data for smarter, more effective customer segmentation and targeted marketing.Optimizing Email and Advertising Techniques: Explore expert tips on crafting compelling brand stories through email marketing and optimizing shopping ads for maximum reach and effectiveness.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.