The eCom Ops Podcast

Expert Email Marketing Insights for Maximum GrowthMeet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purchases. His agency helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle's expertise in brand storytelling and email marketing has allowed him to develop a set of frameworks that consistently work across different niches, making him a go-to expert for e-commerce businesses looking to maximize revenue through email marketing.Elevate & Scale is a leading email marketing agency specializing in helping e-commerce brands increase their revenue and sales through strategic email marketing campaigns. Their clients typically see 30% to 50% of their total revenue attributed to email and SMS marketing from their services, guaranteeing results or you don't pay. With their expertise in email marketing, Elevate & Scale has helped countless businesses increase their customer retention, improve their average order value, and drive repeat purchases. If you're looking to unlock hidden revenue and put your sales on autopilot, Elevate & Scale is the agency for you.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

What No One Told You About Amazon DesignIan Bower, the founder of Graphic Rhythm, is at the forefront of revolutionizing the graphic design industry with his innovative approach. His platform provides businesses with high-quality, on-demand design assets, effectively eliminating the reliance on individual freelancers. Ian's persuasive communication expertise and passion for helping small businesses boost customer confidence and loyalty through striking visual content have made him a leading figure in the graphic design community. He is committed to sharing the valuable insights he has gathered from his experiences, assisting business owners and digital agencies in bringing their vision to life creatively and precisely.Graphic Rhythm is more than just a design agency; it is a comprehensive solution partner for digital agencies seeking meticulously crafted graphic solutions. The agency specializes in various services, from creating daily marketing materials to undertaking large-scale projects like Amazon catalog overhauls. With a focus on crafting new visual identities and tailoring services to meet diverse design needs, Graphic Rhythm is dedicated to helping its clients achieve their objectives. Whether it's enhancing a brand’s digital presence or overhauling visual strategies, Graphic Rhythm combines precision and creativity to deliver exceptional results.The No.1 eCom Operations hackYour images should be copywriting-focused. The graphic design component should exist only to draw attention to and prioritize how the copywriting is on there.You Will LearnUnderstanding Design as a Strategic ToolThe Importance of Image Sequencing on AmazonHow AI is Shaping the Future of Graphic DesignWhy Owning the Customer is ImportantPractical Tips for Effective E-commerce ImageryLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Must-listen: How to Survive the Supercell Marketing Storm: Tips for eCommerce - Special MixThis special mix episode is a treasure trove of insights, from leveraging AI and SEO to crafting compelling marketing narratives and optimizing ad strategies. Whether you're a seasoned eCommerce marketer or just starting, these discussions offer invaluable advice to help you navigate the supercell of eCommerce marketing.Join us for this enlightening journey and equip yourself with the knowledge and tools not just to survive but thrive in the turbulent world of eCommerce marketing.You Will Learn:Innovative Marketing Strategies: Discover the latest trends in eCommerce marketing, including the effective use of gamification and the delicate balance of utilizing AI in content creation.Avoiding Common Pitfalls: Learn about the common mistakes in digital marketing strategies and how to avoid them, from product naming conventions to understanding the nuances of search intent.Data-Driven Decision Making: Gain insights into the importance of de-averaging user experiences and leveraging data for smarter, more effective customer segmentation and targeted marketing.Optimizing Email and Advertising Techniques: Explore expert tips on crafting compelling brand stories through email marketing and optimizing shopping ads for maximum reach and effectiveness.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Scaling Amazon: In and Out with Kusha KarvandiKusha Karvandi is an acclaimed entrepreneur known for his strategic mastery in launching and scaling online businesses on Amazon. With a rich background in e-commerce, he has repeatedly demonstrated his ability to drive sales through sophisticated marketing and branding strategies. Kusha is also the brain behind Kazam, a revolutionary tool that optimizes Amazon advertising, maximizing profitability and organic growth.Kazam is at the forefront of Amazon's advertising innovation, offering an AI-driven SaaS solution that optimizes ad spend as product rankings improve organically. Designed to hit precise marketing targets, from improving ROAS to managing ACOS, Kazam makes advertising efficient and goal-oriented, enabling sellers to focus on business growth and brand development.The No.1 eCom Operations hackAmazon's algorithm takes into account your relevancy of keywords. So for every keyword you convert for, even for sponsored product PPC ads, the algorithm will rank you higher organically for your organic listing for those same keywords.You Will LearnStrategies for Launching and Scaling on AmazonInsights into Advanced Amazon Marketing Techniques.The Role of AI in Enhancing Amazon Ad CampaignsTips for Planning Successful ExitsLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The Secret Weapon for E-commerce Success with Jason FriedmanJason Friedman's journey from theater enthusiast to serial entrepreneur is a story of creativity meeting commerce. With a passion for empowering entrepreneurs, Jason has a unique approach to business growth, applying show business principles across various industries. His entrepreneurial flair is evident in his history of founding, scaling, and exiting five diverse businesses, and his current roles as CEO of CXFormula and Spotlight Brand Services reflect his ongoing commitment to innovative business strategies and e-commerce excellence.CXFormula stands at the crossroads of psychology, theater, business, and marketing, offering a unique approach to customer experience. By applying decades of theater experience and human behavior insights, CXFormula has mastered the art of engaging customers, turning them into powerful marketing assets. The company's success is highlighted by its impressive growth, partnerships with Fortune 100 companies, and its focus on transforming customer journeys into a primary product, driving organic growth, brand loyalty, and the creation of superfans.The No.1 eCom Operations hackFlip the funnel! We spend all of our money on advertising and marketing to get strangers to say yes to buying something. Once they say yes, we say, awesome, let me find some more strangers. We don't spend time with the people that said yes.Special Offer for ListenersIn this episode, Jason Friedman generously offers an exclusive gift to our listeners. Don't miss out on his free, valuable PDF loaded with effective strategies for business growth. This resource is a game-changer for anyone looking to elevate their business. Grab your copy now here.You Will LearnHow to unlock and harness the hidden potential within your business, especially in the e-commerce sector.Innovative strategies for transforming customer experiences across various business models.The importance of understanding and tailoring the customer journey to meet specific needs and enhance engagement.Practical tips for e-commerce businesses on improving customer experience, simplifying processes, and achieving significant growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

From Zero to Hero: Anatoliy Labinskiy's eCommerce Success StoryAnatoliy Labinskiy is a quadruple Two Comma Club award winner and a true rags-to-riches story. In just five years, he went from being a waiter to an 8-figure eCommerce entrepreneur and the founder of GSM Growth Agency, a firm that helps eCommerce entrepreneurs achieve 6-7 figure revenues.The GSM Growth Agency is a top-notch team of experts who are dedicated to guiding you to greater heights of prosperity. With a focus on brand creation, they'll help you establish a powerful, recognizable presence in your market. Equipped with an arsenal of bespoke tools, they'll help you climb the ranks and claim your place among the elite. But that's not all - they're masters of lead generation and sales optimization, bringing a steady stream of new customers to your door.No.1 eCom Operations hackIf you are in the eCommerce space and looking for the long run and consistency, you need a subscription service. It could be some kind of product, which just needs to be always refilled. Subscription is one of the top things for consistency.  You can generate 100K, 200K, or 300 K monthly, but if you remove the advertising, your revenue drops to zero. But if you bring consistent subscription service, you can turn off the advertising and still make six or more figures a month!You Will LearnHow to grow a successful eCommerce businessWhy you should grow the community?What are the crucial mistakes eCommerce businesses make?How does automation help businesses?Why do you need a team?How does subscription-based service help your business?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Sales as the Backbone: eCom Ops' Bold New Approaches UnveiledJoin us as we explore the diverse perspectives of Luis Baez, Federico Presicci, Bish Smeir, and Paul Jarrett and gain invaluable knowledge to navigate the evolving landscape of eCommerce.Luis Baez - Decoding Sales Strategies in TechLuis Baez describes his journey from an accidental entry into sales to mastering the craft at some of the world's leading tech companies. His approach to sales is refreshingly unconventional, focusing on a consultative method that values customer relationships over aggressive tactics.Federico Presicci - Mastering the Art of B2B SalesFederico Presicci delves into the world of B2B sales, revealing how a deep understanding of customer needs and a multi-channel approach can significantly enhance sales effectiveness.Bish Smeir - Innovating Customer LoyaltyBish Smeir challenges traditional loyalty program models, advocating for more innovative, customer-centric approaches that resonate with today's consumers.Paul Jarrett - Unraveling the Subscription Model EnigmaPaul Jarrett provides a deep dive into the world of subscription models, discussing how they have evolved beyond mere recurring orders to create unique customer experiences.You Will Learn:Innovative Sales Techniques and Strategies: Gain insights into Luis Baez's unique approach to sales, focusing on building customer relationships and creating a sustainable sales culture that prioritizes the well-being of the sales team.Effective B2B Sales Enablement and Diversification: Learn from Federico Presicci about the importance of structuring B2B sales processes, diversifying sales channels beyond mainstream platforms, and leveraging AI to enhance human interactions in sales.Redefining Customer Loyalty Programs: Discover with Bish Smeir how to innovate loyalty programs by focusing on customer preferences, personalizing rewards, and adapting to emerging trends and changing consumer behaviors.The Evolution and Complexities of Subscription Models: Understand from Paul Jarrett how subscription services are evolving to offer unique customer experiences, the art of designing engaging subscription boxes, and strategies to tackle the challenges in subscription model fulfillment.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Things No One Wants to Deal With - E-commerce Accounting, Taxes, and MoreTom Mercer, Director at Bean Ninjas, is an ACCA-certified accountant renowned for his expertise in scaling eCommerce businesses. With over six years of global remote accounting experience, he specializes in creating tailored accounting solutions using Xero and was awarded the Xero Bookkeeping Partner of the Year in 2019.Bean Ninjas is a leading financial services firm dedicated to empowering seven and eight-figure eCommerce businesses. Specializing in bookkeeping, accounting, virtual CFO, and tax services, they focus on platforms like Shopify, Amazon FBA, and WooCommerce, helping entrepreneurs achieve financial independence and make data-driven decisions.The No.1 eCom Operations hackWhen it comes to taxes, what we do is we actually the lucky thing now that we didn't have 10, 15 years ago is we have really good software integrations that basically take care of taxes for you. Taxes are the thing that keeps most e-commerce entrepreneurs up at night, worrying and looking over their shoulders. So that's the reason this is like a dream come true.You Will LearnThe critical role of bespoke accounting and bookkeeping solutions in scaling eCommerce businesses.Insights into the unique financial challenges and opportunities faced by eCommerce platforms like Shopify, Amazon FBA, and WooCommerce.The importance of data-driven decision-making in achieving financial independence and success in the eCommerce sector.Strategies for navigating global accounting practices and regulations, essential for eCommerce businesses operating in the international market.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

E-Commerce Logistics from a Different LensJuan's journey in e-commerce logistics began in Boston with ButcherBox, where he experienced firsthand the challenges of shipping perishable items. This led to the birth of GRIP Shipping, a solution-focused company that streamlines backend logistics for e-commerce brands. GRIP's innovative 'shipping engine' and nationwide facilities represent a leap in managing perishable goods logistics, allowing brands to focus on their core strengths.The No.1 eCom Operations hackThe first thing is to look where you perform under the average. Find out what country you're underperforming in logistics and operations, and then fix that area.You Will Learn:Challenges of Shipping Perishable Goods in E-commerceThe Genesis and Role of GRIP ShippingImportance of Data-Driven Decision Making in LogisticsThe Future of E-commerce Logistics and the Role of TechnologyLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The eCommerce Trick No One Told You - Greatest HitsOddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative solutions to enhance the customer experience. Some of their notable clients include Hu Kitchen, Winc, P&G, Corkcicle, Ridge Wallet, and many more. Oddit's success is built on its ability to understand and anticipate customer needs, ensuring that brands can effectively engage and nurture long-lasting relationships with their audience.Shaun Brandt is a highly accomplished serial entrepreneur and performance branding expert responsible for the creation and success of multiple direct-to-consumer (DTC) brands. As the Co-Founder of Oddit, he has played an instrumental role in the company's growth and innovation. Shaun's entrepreneurial journey includes founding Kulin Co., Versett, Federal Moto, and several other ventures. With a strong foundation in design, branding, and curating exceptional user experiences, Shaun has carved a niche for himself as a leader in the world of digital commerce and branding.No.1 eCom Operations hackAllowing customers to explain what makes your product great rather than relying on your team's opinions or heavy marketing copywriting.You Will LearnThe unique approach to conversion rate optimization (CRO)Questioning and testing pre-made templates can lead to better website design and functionality.The importance of authentic customer-generated content in creating a genuine brand experience.Common mistakes to avoid in eCommerce include installing too many apps and overly perfect imagery.The role of automation and personalization in improving conversion rates and user experience on eCommerce websites.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.