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The eCom Ops Podcast

Latest episodes

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Mar 22, 2024 • 37min

Sales as the Backbone: eCom Ops' Bold New Approaches Unveiled - Special Mix

Sales as the Backbone: eCom Ops' Bold New Approaches UnveiledJoin us as we explore the diverse perspectives of Luis Baez, Federico Presicci, Bish Smeir, and Paul Jarrett and gain invaluable knowledge to navigate the evolving landscape of eCommerce.Luis Baez - Decoding Sales Strategies in TechLuis Baez describes his journey from an accidental entry into sales to mastering the craft at some of the world's leading tech companies. His approach to sales is refreshingly unconventional, focusing on a consultative method that values customer relationships over aggressive tactics.Federico Presicci - Mastering the Art of B2B SalesFederico Presicci delves into the world of B2B sales, revealing how a deep understanding of customer needs and a multi-channel approach can significantly enhance sales effectiveness.Bish Smeir - Innovating Customer LoyaltyBish Smeir challenges traditional loyalty program models, advocating for more innovative, customer-centric approaches that resonate with today's consumers.Paul Jarrett - Unraveling the Subscription Model EnigmaPaul Jarrett provides a deep dive into the world of subscription models, discussing how they have evolved beyond mere recurring orders to create unique customer experiences.You Will Learn:Innovative Sales Techniques and Strategies: Gain insights into Luis Baez's unique approach to sales, focusing on building customer relationships and creating a sustainable sales culture that prioritizes the well-being of the sales team.Effective B2B Sales Enablement and Diversification: Learn from Federico Presicci about the importance of structuring B2B sales processes, diversifying sales channels beyond mainstream platforms, and leveraging AI to enhance human interactions in sales.Redefining Customer Loyalty Programs: Discover with Bish Smeir how to innovate loyalty programs by focusing on customer preferences, personalizing rewards, and adapting to emerging trends and changing consumer behaviors.The Evolution and Complexities of Subscription Models: Understand from Paul Jarrett how subscription services are evolving to offer unique customer experiences, the art of designing engaging subscription boxes, and strategies to tackle the challenges in subscription model fulfillment.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Mar 14, 2024 • 24min

Things No One Wants to Deal With - E-commerce Accounting, Taxes, and More with Tom Mercer

Things No One Wants to Deal With - E-commerce Accounting, Taxes, and MoreTom Mercer, Director at Bean Ninjas, is an ACCA-certified accountant renowned for his expertise in scaling eCommerce businesses. With over six years of global remote accounting experience, he specializes in creating tailored accounting solutions using Xero and was awarded the Xero Bookkeeping Partner of the Year in 2019.Bean Ninjas is a leading financial services firm dedicated to empowering seven and eight-figure eCommerce businesses. Specializing in bookkeeping, accounting, virtual CFO, and tax services, they focus on platforms like Shopify, Amazon FBA, and WooCommerce, helping entrepreneurs achieve financial independence and make data-driven decisions.The No.1 eCom Operations hackWhen it comes to taxes, what we do is we actually the lucky thing now that we didn't have 10, 15 years ago is we have really good software integrations that basically take care of taxes for you. Taxes are the thing that keeps most e-commerce entrepreneurs up at night, worrying and looking over their shoulders. So that's the reason this is like a dream come true.You Will LearnThe critical role of bespoke accounting and bookkeeping solutions in scaling eCommerce businesses.Insights into the unique financial challenges and opportunities faced by eCommerce platforms like Shopify, Amazon FBA, and WooCommerce.The importance of data-driven decision-making in achieving financial independence and success in the eCommerce sector.Strategies for navigating global accounting practices and regulations, essential for eCommerce businesses operating in the international market.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Mar 1, 2024 • 20min

E-Commerce Logistics from a Different Lens with Juan Camilo Meisel

E-Commerce Logistics from a Different LensJuan's journey in e-commerce logistics began in Boston with ButcherBox, where he experienced firsthand the challenges of shipping perishable items. This led to the birth of GRIP Shipping, a solution-focused company that streamlines backend logistics for e-commerce brands. GRIP's innovative 'shipping engine' and nationwide facilities represent a leap in managing perishable goods logistics, allowing brands to focus on their core strengths.The No.1 eCom Operations hackThe first thing is to look where you perform under the average. Find out what country you're underperforming in logistics and operations, and then fix that area.You Will Learn:Challenges of Shipping Perishable Goods in E-commerceThe Genesis and Role of GRIP ShippingImportance of Data-Driven Decision Making in LogisticsThe Future of E-commerce Logistics and the Role of TechnologyLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Feb 23, 2024 • 26min

The eCommerce Trick No One Told You with Shaun Brandt - CoFounder of Oddit

The eCommerce Trick No One Told You - Greatest HitsOddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative solutions to enhance the customer experience. Some of their notable clients include Hu Kitchen, Winc, P&G, Corkcicle, Ridge Wallet, and many more. Oddit's success is built on its ability to understand and anticipate customer needs, ensuring that brands can effectively engage and nurture long-lasting relationships with their audience.Shaun Brandt is a highly accomplished serial entrepreneur and performance branding expert responsible for the creation and success of multiple direct-to-consumer (DTC) brands. As the Co-Founder of Oddit, he has played an instrumental role in the company's growth and innovation. Shaun's entrepreneurial journey includes founding Kulin Co., Versett, Federal Moto, and several other ventures. With a strong foundation in design, branding, and curating exceptional user experiences, Shaun has carved a niche for himself as a leader in the world of digital commerce and branding.No.1 eCom Operations hackAllowing customers to explain what makes your product great rather than relying on your team's opinions or heavy marketing copywriting.You Will LearnThe unique approach to conversion rate optimization (CRO)Questioning and testing pre-made templates can lead to better website design and functionality.The importance of authentic customer-generated content in creating a genuine brand experience.Common mistakes to avoid in eCommerce include installing too many apps and overly perfect imagery.The role of automation and personalization in improving conversion rates and user experience on eCommerce websites.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Feb 9, 2024 • 24min

Expanding into E-commerce Marketplaces with David Cikanek

Expanding into E-commerce MarketplacesDavid Cikanek's ascent to Head of Global Sales at EXPANDO is a reflection of his deep expertise in e-commerce and marketplace dynamics. Beginning his journey as a Business Sales Representative, David has consistently demonstrated a strategic and insightful approach to online marketplaces, particularly in the Central and Eastern European (CEE) markets. EXPANDO stands at the forefront of connecting local stores to the global e-commerce arena, offering a unique blend of marketplace agency expertise and SaaS solutions. Specializing in elevating businesses onto platforms like Amazon, eBay, and Allegro, EXPANDO's mission is to maximize online sales potential for brands and resellers alike. The No.1 eCom Operations hackIf you don't have any professional in-house or like having a team, then probably you're not leveraging all the potential.You Will Learn:How to strategically connect local stores to global marketplaces for maximum online sales impact.Insights into the Central and Eastern European e-commerce markets, and how to navigate their unique challenges and opportunities.The importance of choosing the right platform for your products and how to optimize your presence on major sites like Amazon.David's expert strategies for managing returns and customer satisfaction in a competitive online environment.Future trends in e-commerce and how to position your business for success in the evolving digital marketplace.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Feb 2, 2024 • 34min

How E-commerce Principles Can Benefit Real Estate with Carlos Salguero - Greatest Hits

Greatest HitsHow E-commerce Principles Can Benefit Real Estate & BeyondCarlos Salguero, the driving force behind CS3 Investments, is a luminary in online commerce and real estate. With an unyielding commitment to innovation and generational wealth creation, his leadership transforms conventional business landscapes.CS3 Investments, under Carlos's helm, pioneers in acquiring and managing prime multifamily real estate. With a vision rooted in long-term growth and community upliftment, CS3 redefines the future of property investments.The No.1 eCom Operations hackIf our picture is not converting, we change it. And if our copy in our listings is not converted, we change it, and we modify it. And we are always trying to look for that little edge that will give us another, you know, 5%, 10% conversion or click-through rate or anything else. So it's very much data-driven, and we don't settle for just an average listing or an average product or anything else.You Will LearnHow Carlos melds e-commerce, logistics, and real estate for groundbreaking strategies.The pivotal role of swift customer service in online selling success.CS3 Investments' unique approach in multifamily real estate investments.Building generational wealth and long-term value in today's business world.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Jan 26, 2024 • 29min

Guide to Conquering Amazon with Will Haire

Guide to Conquering Amazon: From Good to Great in E-commerceWill Haire, the CEO and Co-Founder of BellaVix, stands at the forefront of e-commerce innovation. With over a decade of experience, Will has carved a niche in the world of online retail, specializing in marketplace marketing for direct-to-consumer brands. BellaVix is a dynamic marketplace management agency focused on amplifying retail brands on Amazon and Walmart. Specializing in services like PPC Advertising and Product Launch support, BellaVix combines systematic strategies with exceptional service to help brands achieve market dominance and exponential sales growth.The No.1 eCom Operations hackIf you're a one-person show and you're testing a minimal viable product for something you bought wherever, and you want to see if you can sell it, you know, Amazon is an option, but you want to make sure that you're really focused your energy because you only have so many resources.You Will LearnSpecializing in Amazon and Walmart: The journey from agency life to owning a successful e-commerce business.Creating a Full-Funnel Experience: Strategies for engaging customers at every stage in the buying process.Navigating Amazon's Challenges: Tackling sales stagnation and adapting to Amazon's changing rules and fees.The Power of Customer Reviews: Effective methods to gain positive reviews and boost your brand's reputation.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Jan 19, 2024 • 34min

Elevating B2B Sales: the Secrets of Sales Enablement with Federico Presicci

Elevating B2B Sales: the Secrets of Sales EnablementA visionary in sales, Federico Presicci, has unearthed a key insight: buyers prioritize solutions over the internal processes of sales teams. This understanding is pivotal to his sales enablement and training approach. Federico's mission involves developing robust systems that improve sales skills and foster emotional intelligence and resilience. His work across various organizations has made him a pioneer in introducing innovative sales solutions.GetAccept is transforming B2B sales by facilitating personal and engaging interactions between sellers and buyers. Central to their service is the digital salesroom, designed to significantly boost win rates by enhancing buyer engagement and understanding throughout the sales process. This innovative approach is streamlininThe No.1 eCom Operations hackKnowing your margins and understanding market differences from an operational perspective but also a legal perspective are important.You Will LearnConsistency in Methodology: Stick to a sales methodology long enough to see its effectiveness.Emotional Intelligence: Cultivate the ability to understand and relate to clients on an emotional level.Comprehensive Sales Enablement: Focus on training, content, process, and collaboration for a holistic sales strategy.Leveraging AI: Use AI and automation to enhance efficiency but maintain the human touch where necessary.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 22, 2023 • 24min

Navigating SEO, SEM, and Email Marketing with James Mew - Greatest Hits

Navigating SEO, SEM, and Email Marketing - Greatest HitsJames Mew is a seasoned e-commerce professional currently serving as the Head of E-commerce at Wear Your Brand. With more than 16 years of experience in the field, James has amassed an impressive track record, from launching his first e-commerce brand in 2006 to building a 7-figure online business and assisting other entrepreneurs in achieving their e-commerce objectives.Wear Your Brand is an innovative e-commerce infrastructure provider dedicated to helping businesses grow profitability and gain complete remote control of their gear distribution. They offer a sophisticated Business Intelligence (BI) platform that enables enterprises to leverage data to reach their strategic goals. No.1 eCom Operations hackThe nice thing with an e-commerce website is you have a lot of data coming in, so you can create entire lists of segmented customers...You have a wealth of knowledge and information, and creating automation around that is super, super powerful.You Will LearnThe importance of SEO in e-commerce and how it aids in organic visibility.How SEM strategies can complement SEO to drive targeted traffic and improve conversions.The power of content marketing as exemplified by the success of a coconut oil business.The role of email marketing in nurturing customer relationships and driving repeat business.Common mistakes in e-commerce marketing and how to avoid them for business growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 8, 2023 • 25min

From Click to Court: E-Commerce Legal Insights with Paul Rafelson - Greatest Hits

From Click to Court: E-Commerce Legal InsightsPaul Rafelson, a highly respected and influential figure in the e-commerce industry, gained significant recognition as the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on their platform. As a Founding Partner at Rafelson Law, Paul has established the firm as the top choice for online businesses facing legal challenges and digital sellers seeking the best deal when exiting their ventures. In 2021 alone, the firm facilitated over 60 online business exits, realizing more than $238M for their clients.Rafelson Law is a cutting-edge law firm designed specifically to cater to the unique needs of e-commerce entrepreneurs. With a deep understanding of the industry, they offer a comprehensive range of services, including e-commerce, corporate, intellectual property, M&A (Exit), Amazon suspensions, disputes, etc. They aim to help e-commerce businesses launch, grow, exit, and repeat while providing unparalleled expertise in Amazon account protection and reinstatement support.Online Merchants Guild (OMG) is a dedicated association of independent online merchants that strives to protect e-commerce businesses from marketplace manipulation, ensuring a fair and competitive environment for all. OMG is committed to safeguarding the interests of its members in areas such as income tax and sales tax, asserting that a platform's choice of inventory storage location shouldn't result in out-of-state income tax liability. They fight for the fair administration of taxes and are willing to take any legal measures necessary to uphold the constitutional rights of their members.No.1 eCom Operations hackLet’s just take the sales tax issue. If you're on Shopify, once you start making more than a million, you really have to think about registering for your taxes, which is a huge, huge paperwork burden, I don’t think people realize the cost of compiling with all those tax laws... With Amazon, you don't have to deal with that... Amazon is accountable for any harm on the platform… So they kind of keep you in check in that respect. And I think for beginners… overall, it’s a bit safer for small businesses to be on Amazon.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

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