AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The eCom Ops Podcast
[Greatest Hits] E-Commerce Beyond Borders: Winning in the Amazon Arena with Stef van Boekel
Jun 7, 2024
Stef van Boekel, an e-commerce expert from Lucca, Tuscany, shares his extensive knowledge in international digital sales and platform optimization. He discusses the pivotal role of Amazon in e-commerce, emphasizing the need for strategic planning to unlock growth. Stef reveals insights on navigating European market challenges like VAT compliance and language support. He also highlights the significance of customer reviews and daily operations, urging brands to understand profit margins and adapt to market differences while entering new territories.
21:02
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Adopting a marketplace-oriented strategy, particularly on platforms like Amazon, is essential for effective international product visibility and sales growth.
- Establishing a strong operational foundation with local support and compliance is crucial for brands aiming to successfully penetrate new global markets.
Deep dives
The Importance of Marketplaces
Entering the marketplace is crucial for selling products cross-border, as a significant percentage of online product searches begin on platforms like Amazon. This trend illustrates that consumers primarily use these marketplaces as search engines rather than merely retail outlets. As a result, businesses looking to expand internationally must adopt a marketplace-oriented approach to connect with potential customers effectively. Failing to utilize these platforms may result in missed opportunities, especially as the e-commerce landscape grows increasingly competitive.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode