The eCom Ops Podcast

Actionable tips: How to win the race in eCommerce business Anatoliy Labinskiy is a quadruple Two Comma Club award winner and a true rags-to-riches story. In just five years, he went from being a waiter to an 8-figure eCommerce entrepreneur and the founder of GSM Growth Agency, a firm that helps eCommerce entrepreneurs achieve 6-7 figure revenues.The GSM Growth Agency is a top-notch team of experts who are dedicated to guiding you to greater heights of prosperity. With a focus on brand creation, they'll help you establish a powerful, recognizable presence in your market. Equipped with an arsenal of bespoke tools, they'll help you climb the ranks and claim your place among the elite. But that's not all - they're masters of lead generation and sales optimization, bringing a steady stream of new customers to your door.No.1 eCom Operations hackIf you are in the eCommerce space and looking for the long run and consistency, you need a subscription service. It could be some kind of product, which just needs to be always refilled. Subscription is one of the top things for consistency.  You can generate 100K, 200K, or 300 K monthly, but if you remove the advertising, your revenue drops to zero. But if you bring consistent subscription service, you can turn off the advertising and still make six or more figures a month!You Will LearnHow to grow a successful eCommerce businessWhy you should grow the community?What are the crucial mistakes eCommerce businesses make?How does automation help businesses?Why do you need a team?How does subscription-based service help your business?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The eCommerce Trick No One Told You - Greatest HitsOddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative solutions to enhance the customer experience. Some of their notable clients include Hu Kitchen, Winc, P&G, Corkcicle, Ridge Wallet, and many more. Oddit's success is built on its ability to understand and anticipate customer needs, ensuring that brands can effectively engage and nurture long-lasting relationships with their audience.Shaun Brandt is a highly accomplished serial entrepreneur and performance branding expert responsible for the creation and success of multiple direct-to-consumer (DTC) brands. As the Co-Founder of Oddit, he has played an instrumental role in the company's growth and innovation. Shaun's entrepreneurial journey includes founding Kulin Co., Versett, Federal Moto, and several other ventures. With a strong foundation in design, branding, and curating exceptional user experiences, Shaun has carved a niche for himself as a leader in the world of digital commerce and branding.No.1 eCom Operations hackAllowing customers to explain what makes your product great rather than relying on your team's opinions or heavy marketing copywriting.You Will LearnThe unique approach to conversion rate optimization (CRO)Questioning and testing pre-made templates can lead to better website design and functionality.The importance of authentic customer-generated content in creating a genuine brand experience.Common mistakes to avoid in eCommerce include installing too many apps and overly perfect imagery.The role of automation and personalization in improving conversion rates and user experience on eCommerce websites.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Essential hacks: Empowering E-Commerce Growth: Data Strategies and SolutionsMoustafa Moursy, with a stellar reputation for driving double and triple-digit growth for businesses, brings to the table not just theories but hands-on expertise. Having carved a niche in aligning business processes to unique circumstances, he has successfully positioned Push Analytics among the top 10% of HubSpot agencies globally.At its core, Push Analytics isn’t just a marketing agency. It's a bridge seamlessly connecting advertising and invaluable data, ensuring businesses make critical decisions swiftly and accurately. In an era where traditional media is often passe, this boutique agency offers a fresh perspective - intertwining paid media operations with data insights, creating a blend that propels businesses forward.The No.1 eCom Operations hack“It's almost like a little game, if you will, where you have different inputs and outputs, and you need to be able to look at the outputs and then control your inputs, making decisions to change the outputs, and then see what happens in the outputs, and then go back and control your decisions again to keep getting the best outcomes.”You Will LearnThe ins and outs of leveraging data for e-commerce success, helping you focus on the metrics that truly matter.Moustafa's journey of guiding brands to stellar success and the bumps he faced along the way.Tips and strategies to overcome common e-commerce challenges straight from someone in the trenches.The importance of data in e-commerce and how to use it seamlessly for improving your operations.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Actionable insights: Expert Email Marketing Insights for Maximum GrowthMeet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purchases. His agency helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle's expertise in brand storytelling and email marketing has allowed him to develop a set of frameworks that consistently work across different niches, making him a go-to expert for e-commerce businesses looking to maximize revenue through email marketing.Elevate & Scale is a leading email marketing agency specializing in helping e-commerce brands increase their revenue and sales through strategic email marketing campaigns. Their clients typically see 30% to 50% of their total revenue attributed to email and SMS marketing from their services, guaranteeing results or you don't pay. With their expertise in email marketing, Elevate & Scale has helped countless businesses increase their customer retention, improve their average order value, and drive repeat purchases. If you're looking to unlock hidden revenue and put your sales on autopilot, Elevate & Scale is the agency for you.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Actionable insights: Saving Your Budget in eCommerce by Choosing the Right Payment Option with Karla DembikKarla Dembik, Founder and Owner of Phoenix Payment Processing, has an impressive and quite exciting biography. Karla spent 14 years in the Military, first as a U.S. Marine and later as an Army Intelligence Officer and UH-60 Blackhawk Helicopter Pilot.She took her experience, knowledge, and passion and moved into the private sector, building a successful career, starting her own company, and establishing herself within the FinTech space.Phoenix Payment Processing is a company helping businesses to find the best payment option that suits their needs. They offer a personalized approach to finding solutions for Payment Terminals, Point of Sale Systems and Software Integrations, Virtual Terminals and Gateways, Mobile Payments, eCommerce Solutions, and Business Funding.Pro tip"If you can embed your checkout process and have it so, it is like a 1, 2, 3 boom! You're done; streamline it. Then you're going to get more business. You're going to see a lot more conversion."Karla’s No.1 eCom Operations hackThe easiest solution sometimes isn't the best solution.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Why Your CFO Shouldn’t Touch Google Sheets AgainIn this episode, Norbert chats with Sidharth Kakkar, founder of Subscript and former CEO of Freckle, which he scaled to $40M ARR before its acquisition. Now, he's helping SaaS CFOs leave spreadsheets behind and lead with strategy.Sidharth is the founder of Subscript, a B2B SaaS platform that automates billing, revenue recognition, dunning, and analytics—freeing CFOs from manual work. He also runs the company 100% remotely with no meetings, and is an investor at ASDF Ventures.The No.1 eCom Operations hackThe best way to think about it is when you're working in your spreadsheets... and you get this feeling in the pit of your stomach that, I hope this is right—chances are you should probably be using software to take away that stress and that worry.You Will Learn:Why manual finance workflows are holding SaaS companies backHow to choose the right pricing strategy for your product and audienceWhen to go freemium, free trial, or pay-first in your SaaS journeyWhat it takes to scale a startup—twiceShow Notes(00:02:16) Guest's Background and Journey(00:03:12) Challenges and Solutions in SaaS Finance(00:05:22) Key Metrics and Financial Mistakes in SaaS(00:09:23) Importance of Pricing Strategy(00:12:12) Freemium, Free Trials, and Paid Models(00:15:32) Scaling a Business: Insights from a Second-Time Founder(00:17:57) Subscript's Unique No-Meeting Culture(00:20:50) Remote Work and the Future of SaaS(00:22:25) Lessons Learned and Final ThoughtsLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Essential hacks: Navigating the eCommerce Jungle: A Special MixOur Special Mix podcast episode guests revealShaun Brandt - the Foundations of eCommerce Success: Trust and AuthenticityChris Shipferling - Mastering eCommerce Business StrategiesJulien Nowak - HR in the eCommerce LandscapePaul Rafelson - Decoding eCommerce LawYou Will LearnTrust in eCommerce: Enhance conversions through trust-building tactics.Web Optimization: Debunk eCommerce template myths and prioritize site speed.Business Growth Strategies: Position your brand for success and investor appeal.Modern HR Insights: Tackle hiring challenges and understand team dynamics in an AI-driven world.eCommerce Legalities: Navigate key legal foundations and avoid common pitfalls.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Actionable tips: Selling Your eCommerce Venture? Insights and Strategies for Success!Chris Shipferling is a renowned figure in eCommerce and Investment Banking. As the Managing Partner at GW Partners and Founding Partner at SouthCol, he co-founded a $50 million eCommerce growth fund, bringing a wealth of experience and unique insights to the digital consumer products industry. Chris's expertise lies in guiding businesses to optimize their EBITDA/SDE, expand their multiple, and improve their eCommerce operations, preparing them for successful growth and lucrative exits in the market.GW Partners is a distinctive firm specializing in operational consulting, financial management, strategic planning, and M&A advisory services. They partner with consumer brands to transform them into highly valuable strategic acquisition targets. GW Partners' primary goal is to aid owners in transforming their companies, enhancing their value, and maximizing their exit potential. Through active engagement and partnership, they create, implement, and execute operational plans that significantly increase the company's value and attractiveness as a strategic acquisition target.SouthCol is an eCommerce brand accelerator dedicated to designing paths for high-valuation sales within 18-24 months. Headquartered in New York City, with offices in Charlotte and Tel Aviv, SouthCol provides capital, strategic advice, operational support, and exit strategy to eCommerce brands. Working from a founder's dream exit valuation, they pave the way to turning these dreams into reality. Their comprehensive approach ensures brands are not just ready for the market but are desired and coveted by potential investors.No.1 eCom Operations hackMove away from just one acquisition channel or one sales channel! If you’re two laser-focused on either one sales channel or one acquisition channel, you put yourself into a very risky category.You Will LearnKey strategies for selling your eCommerce business to maximize its value.The importance of channel diversification for risk mitigation and increased appeal to potential investors.Common mistakes to avoid when planning an exit strategy for your eCommerce business.The strategic approach for optimizing your business, including the role of reverse engineering and a strong business plan.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Where do Brands Turn Wrong & How to Get It Right with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

How AI is Transforming Creative OperationsWhat if you could scale your marketing creatives without hiring a massive design team? What if AI could handle the tedious, time-consuming parts of content creation while your team focused on strategy? If that sounds like a breakthrough, this episode is for you!Satej Sirur is a leading expert in AI-driven creative production. His platform, Rocketium, helps brands and agencies scale content production by automating resizing, localization, and performance-driven creative adaptation. Companies like Amazon and Walmart use Rocketium to optimize marketing workflows and reduce content creation time from days to hours.The No.1 eCom Operations hackIf you’re spending hours manually adjusting marketing creatives, you’re doing it wrong. Automate the process so your team can focus on strategy, storytelling, and engagement.You Will LearnHow AI helps brands create thousands of personalized creatives in minutes.Why automation is the #1 secret to scaling marketing operations.The biggest inefficiencies in creative workflows-and how AI solves them.How Rocketium supports both e-commerce brands and agencies in scaling content production.Why data-driven creative optimization is the future of marketing.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.