The eCom Ops Podcast

Actionable tips: The Game-Changer's Guide to eCommerce MarketingMatt Janaway is a seasoned eCommerce expert, currently serving as the CEO of Marketing Labs, a UK-based digital marketing agency specializing in SEO and paid advertising. Matt brings a wealth of knowledge to the table with a background in eCommerce entrepreneurship and a keen understanding of marketing strategy and data analysis.Under his leadership, Marketing Labs has helped many businesses unlock growth potential by optimizing their online marketing strategies. From exploring advanced Google advertising features to emphasizing the importance of team learning in staying up-to-date with industry evolution, Matt's insights make him a guiding light in the world of eCommerce.Marketing Labs is a dynamic digital marketing agency passionate about every project. As a boasting award-winning team, their expertise covers a broad spectrum, including SEO, PPC, CRO, branding, content, social media, and website design. They have experience across various commercial websites and understand the importance of aligning their work with clients' business goals.With a commitment to transparency, they ensure clients are involved every step of the way. What sets Marketing Labs apart is their tailored approach to each client - every action they undertake is aimed at growing online businesses sustainably and effectively. They thrive on helping companies to improve their digital strategies and achieve measurable results.The No.1 eCom Operations hackYou've really gotta allow more time to gather that data, to make decisions and test. You can't make a decision on a few hundred clicks. You've got to have enough data to make decisions.You Will LearnMatt shares his experiences with different e-commerce technology platforms from HTML templates to OsCommerce, WooCommerce, Magento, Shopify, and BigCommerce.The role of AI in e-commerce and its impact on personalization is examined.Matt emphasizes the importance of tailoring product descriptions and names to increase search visibility.The challenges of balancing search engine visibility and conversion rates in e-commerce are explored.Matt discusses the effectiveness of link building when done correctly, citing successful campaigns that led to substantial revenue increases for clients.Matt explains the unique features of his agency's approach, focusing on building a team of highly experienced individuals rather than solely scalingLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Future of Product Visualization: Try Before You Buy Is Dead.Episode SummaryOur guest, Daniel Frith, is the Chief Creative Officer at London Dynamics and a former 3D lead at IKEA, with over 30 years of experience in 3D visualization across gaming, retail, and tech.In this groundbreaking episode, we dive deep into the future of e-commerce with Daniel Frith, a pioneer who's been shaping 3D visualization for three decades. From his early inspiration by Disney's Tron movie to revolutionizing how IKEA presents products online, Daniel shares insights on how 3D technology is transforming retail.The conversation explores how businesses can digitize physical products, allowing customers to interact with items in ways traditional photography simply can't match. Daniel explains how 3D models enable customers to customize products, change materials, and view items from every angle - creating a more engaging and informative shopping experience.You Will LearnWhy 3D visualization isn’t just for large product catalogsHow AR works best as a “fit check,” not the main shopping journeyWhere AI adds value in 3D workflows - and where it still falls shortHow product configurators can impact even manufacturing decisionsWhat standardization means for scalable, cross-platform 3DWhy wearables may finally unlock AR’s full potential in retailShow Notes(00:02:10) Meet Daniel: A Journey Through 3D Visualization(00:03:24) 3D Visualization in E-Commerce(00:06:23) The Future of 3D and AR in Retail(00:16:33) AI in 3D Visualization(00:19:24) Every Pixel Tells a Story(00:21:30) Debunking Myths About AR and 3D(00:22:01) The Future of AR and Wearables(00:26:26) Final Thoughts and FarewellResources MentionedIKEA Place: AR furniture application that pioneered spatial product placementLondon Dynamics: Daniel's current company specializing in 3D visualization experiencesKronos 3D Commerce Working Group: Industry standardization initiativeTron (Disney): The movie that inspired Daniel's career in computer graphicsAmazon AR: Product placement technology for items like TVs and furnitureSnap x Ray-Ban: Wearable AR collaboration exampleMeta: AR/VR technology developmentMojo Vision: Contact lens AR technology pioneerTechnical Platforms MentionedE-commerce Integration: Shopify, Magento, WooCommerce3D Standards: Industry standardization for cross-platform compatibilityMobile Optimization: Responsive design for smartphone usersWeb Technologies: Browser-based 3D rendering capabilitiesLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Are You Making Data-Driven Decisions or Just Having Opinions?In this data-packed episode, we sit down with Paul "Gravy" Graeve, founder and CEO of The Data Group, who's spent nearly three decades helping 300+ companies transform scattered information into strategic advantage. Paul "Gravy" Graeve is the Founder & CEO of The Data Group and the upcoming author of The Data-Driven Leader. He has spent the past two decades helping over 300 companies demystify data, streamline integrations, and unlock significant growth. The No.1 eCom Operations hack"if you want to have a real grasp on the truth about your company, you need to have a real grasp on your data because it is the truth about your company."You Will LearnWhy "data is just strings, dates, and numbers" - and why that simplicity is powerful.The hidden trap of SaaS proliferation and how it's fragmenting your business intelligence.How a $6 billion wholesaler uses data integration to serve 14,000+ retail stores.The three critical questions every CEO should ask before buying new software.Why your next system migration could hold you hostage (and how to prevent it).Resources MentionedUpcoming Book: "The Data Driven Leader" by Paul Graeve (coming later this year)Leadership Influences: John Maxwell, Pastor Chris Hodges, Pastor Craig GroeschelRecommended Podcast: Craig Groeschel Leadership PodcastCase Study: Orgill Wholesale ($6B revenue, 14K+ retail partners)Show Notes(00:01:14) Meet Paul Graeve: The Man Behind the Data Group(00:04:02) Common Data Mistakes and Misconceptions(00:05:51) The Importance of Owning Your Data(00:08:28) Data Group's Flagship Platforms: Foxtrot, Alpha, and Tango(00:17:32) Writing 'The Data-Driven Leader'(00:19:36) Empowering Non-Technical Leaders with Data(00:21:17) Practical Steps for E-commerce Businesses(00:27:26) Leadership Lessons and Influences(00:30:05) Future of AI and Data Ownership(00:32:29) Conclusion and Final ThoughtsLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Faster Sites, Higher Sales: How Speed Impacts eCommerce RevenueWhat if your website’s backend was secretly costing you conversions, search rankings, and customer satisfaction? In this episode of the eCom Ops Podcast, Norbert sits down with Andrew Chambers, EVP of Marketing at Harper, to uncover how milliseconds affect millions - and what top brands are doing to eliminate tech bottlenecks for good.Andrew Chambers is a performance marketing expert with a deep background in eCommerce, SaaS, and startup growth. With two successful exits under his belt, he blends strategic brand storytelling with hard data and performance metrics to help high-traffic brands stay fast and scalable.The No.1 eCom Operations hack“We’ve seen customers that have come to us with LCPs in the neighborhood of like two and a half seconds... and we've seen those drop to 180 milliseconds.”You Will LearnWhy sub-second performance is no longer optional for competitive eCommerceWhat Harper’s fused-stack technology changes about dev speed and scaleHow Andrew bridges technical innovation with brand storytellingThe link between system clarity and marketing ROIWhy backend complexity kills frontend revenueResources MentionedCore Web Vitals: LCP, CLS, INPCustomer Lifetime Value (LTV)Google CrUX performance dataBandit Running (case example)Marginal marketing efficiency ratiosShopify, AmazonChatGPT’s impact on SEO and discoverabilityShow Notes(00:01:22) Andrew's Journey in Marketing(00:02:42) Typical Customers and Their Challenges(00:04:25) Lessons from Previous Startups(00:06:40) Outcome-Driven Marketing Strategies(00:10:06) Tracking and Analyzing Marketing Efforts(00:17:08) Customer Success Stories(00:18:33) Final Thoughts and AdviceLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Actionable tips: Harnessing AI to Drive Revenue and Optimize Customer ExperienceRichard Harris is the Founder & CEO of Black Crow AI, a cutting-edge, no-code predictive software that harnesses machine learning to help companies understand likely customer behavior. With over 20 years of experience in tech, Richard has been a part of the industry since the 90s, starting in consulting and eventually serving as the SVP of Strategy for Travelocity during the dot-com boom.Black Crow AI is a trailblazing software solution that helps businesses of all sizes unlock the hidden value in their customer data and improve profitability through machine-learned predictions. By bringing Fortune 500-grade machine learning technology to companies of every size, Black Crow AI empowers e-commerce brands to challenge and disrupt the market, leveling the data playing field.No.1 eCom Operations hackBecause we're predicting the future value of every user, you can get a very early read, like in the first 10 minutes or 10 hours of users coming from an influencer campaign, you can say, is this influencer delivering high-value users to me, or more of those 0.02% low-value users.You Will LearnThe importance of de-averaging your user base to optimize your business and tailor the actions you take for customer segmentation How machine learning models can help run multiple tests in parallel, speeding up the process of finding the right answers and improving marketing strategiesThe benefits of using AI-driven solutions to predict the future value of every user, allowing you to make informed decisions when partnering with influencersRecommendations for implementing AI-driven solutions in e-commerce businesses without a background in technology, including starting with free and easy-to-integrate toolsThe impact of data-driven insights on partnering with influencers to target the right audience and promote your products effectivelyLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

How to Unlock 7-Figure Revenue with TikTok ShopsJesse shares how resilience, smart systems, and trend-driven product selection helped him scale his eCommerce empire. Whether you're just starting or looking to scale, this episode is packed with mindset shifts and practical strategies you won’t want to miss.The No.1 eCom Operations hack“Start slow, start with something that doesn't require as much capital upfront investment. Start with something that you can do during your spare time when you get home from your regular job.”You Will LearnWhy resilience isn't just a mindset - it's a business modelJesse’s organic-first strategy for finding and testing viral productsThe affiliate model that fuels his 7-figure brandHow systems, not hustle, are the key to scaling from 6 to 7 figuresWhy e-commerce is far from saturated and where the biggest opportunities lieResources Mentioned:Prestige UniversityAI Product Research: Viral NinjaTikTok Tools: TikTok Trend Discovery, TikTok Affiliate CenterDropshipping Suppliers: CJ Dropshipping, Zen DropAutomation: SyncSpider, ZapierAffiliate Management Platform: BrandfamAuthors of the recommended books: Russell Brunson, Robert Kiyosaki, Robert CialdiniShow Notes(00:00:57) Meet Jesse Frimpone: From Homelessness to Success(00:03:09) Overcoming Hardships and Building Resilience(00:05:29) The Power of the First Sale(00:07:00) Mastering Marketing for E-commerce(00:09:04) Testing Products and Campaigns with AI(00:12:51) The Logistics of E-commerce(00:17:17) Mindset Shifts for E-commerce Success(00:19:03) Scaling from Six to Seven Figures(00:21:36) Debunking E-commerce Myths(00:22:55) The Future of E-commerce and B2B(00:24:22) Final Thoughts and FarewellLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The Legal Hack Every Startup Overlooks with Jeff HolmanJeff is a former patent attorney with a unique blend of engineering, law, and business expertise. Through Intellectual Strategies, he helps founders protect their IP, avoid costly mistakes, and stay compliant—before it’s too late.The No.1 eCom Operations hack“An hour conversation with an attorney upfront about IP… very well could lead to multiple on the valuation of your business in the long term.”You Will LearnWhy documenting decisions beats any contract templateHow early IP moves can 3x your valuationWhat legal risks do eCommerce stores always missHow AI is changing the legal game—for better and worseShow Notes(00:01:09) Welcome to the e-Commerce Podcast(00:01:47) Meet Jeff Felman: Startup Legal Expert(00:03:07) Biggest Early Learning in Building a Business(00:06:48) Misconceptions About Intellectual Property(00:08:08) The Importance of Documentation for Startups(00:11:48) Legal Loopholes and Compliance Issues(00:16:38) AI's Impact on the Legal Industry(00:18:31) Pricing Strategy for Legal Services(00:20:55) Creative Negotiations: A Fun Story(00:24:01) Dealing with New Regulations(00:26:24) Final Thoughts and FarewellLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Actionable tips: How to win the race in eCommerce business Anatoliy Labinskiy is a quadruple Two Comma Club award winner and a true rags-to-riches story. In just five years, he went from being a waiter to an 8-figure eCommerce entrepreneur and the founder of GSM Growth Agency, a firm that helps eCommerce entrepreneurs achieve 6-7 figure revenues.The GSM Growth Agency is a top-notch team of experts who are dedicated to guiding you to greater heights of prosperity. With a focus on brand creation, they'll help you establish a powerful, recognizable presence in your market. Equipped with an arsenal of bespoke tools, they'll help you climb the ranks and claim your place among the elite. But that's not all - they're masters of lead generation and sales optimization, bringing a steady stream of new customers to your door.No.1 eCom Operations hackIf you are in the eCommerce space and looking for the long run and consistency, you need a subscription service. It could be some kind of product, which just needs to be always refilled. Subscription is one of the top things for consistency.  You can generate 100K, 200K, or 300 K monthly, but if you remove the advertising, your revenue drops to zero. But if you bring consistent subscription service, you can turn off the advertising and still make six or more figures a month!You Will LearnHow to grow a successful eCommerce businessWhy you should grow the community?What are the crucial mistakes eCommerce businesses make?How does automation help businesses?Why do you need a team?How does subscription-based service help your business?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The eCommerce Trick No One Told You - Greatest HitsOddit, a cutting-edge company co-founded by Shaun Brandt, offers a fresh perspective on the customer journey, revolutionizing the way businesses interact with their clients. With a robust client base of over 4,500 brands, Oddit has significantly impacted the industry by providing innovative solutions to enhance the customer experience. Some of their notable clients include Hu Kitchen, Winc, P&G, Corkcicle, Ridge Wallet, and many more. Oddit's success is built on its ability to understand and anticipate customer needs, ensuring that brands can effectively engage and nurture long-lasting relationships with their audience.Shaun Brandt is a highly accomplished serial entrepreneur and performance branding expert responsible for the creation and success of multiple direct-to-consumer (DTC) brands. As the Co-Founder of Oddit, he has played an instrumental role in the company's growth and innovation. Shaun's entrepreneurial journey includes founding Kulin Co., Versett, Federal Moto, and several other ventures. With a strong foundation in design, branding, and curating exceptional user experiences, Shaun has carved a niche for himself as a leader in the world of digital commerce and branding.No.1 eCom Operations hackAllowing customers to explain what makes your product great rather than relying on your team's opinions or heavy marketing copywriting.You Will LearnThe unique approach to conversion rate optimization (CRO)Questioning and testing pre-made templates can lead to better website design and functionality.The importance of authentic customer-generated content in creating a genuine brand experience.Common mistakes to avoid in eCommerce include installing too many apps and overly perfect imagery.The role of automation and personalization in improving conversion rates and user experience on eCommerce websites.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Essential hacks: Empowering E-Commerce Growth: Data Strategies and SolutionsMoustafa Moursy, with a stellar reputation for driving double and triple-digit growth for businesses, brings to the table not just theories but hands-on expertise. Having carved a niche in aligning business processes to unique circumstances, he has successfully positioned Push Analytics among the top 10% of HubSpot agencies globally.At its core, Push Analytics isn’t just a marketing agency. It's a bridge seamlessly connecting advertising and invaluable data, ensuring businesses make critical decisions swiftly and accurately. In an era where traditional media is often passe, this boutique agency offers a fresh perspective - intertwining paid media operations with data insights, creating a blend that propels businesses forward.The No.1 eCom Operations hack“It's almost like a little game, if you will, where you have different inputs and outputs, and you need to be able to look at the outputs and then control your inputs, making decisions to change the outputs, and then see what happens in the outputs, and then go back and control your decisions again to keep getting the best outcomes.”You Will LearnThe ins and outs of leveraging data for e-commerce success, helping you focus on the metrics that truly matter.Moustafa's journey of guiding brands to stellar success and the bumps he faced along the way.Tips and strategies to overcome common e-commerce challenges straight from someone in the trenches.The importance of data in e-commerce and how to use it seamlessly for improving your operations.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.