The eCom Ops Podcast Future of Product Visualization: Try Before You Buy Is Dead. with Daniel Frith
Aug 1, 2025
30:35
Future of Product Visualization: Try Before You Buy Is Dead.
Episode Summary
Our guest, Daniel Frith, is the Chief Creative Officer at London Dynamics and a former 3D lead at IKEA, with over 30 years of experience in 3D visualization across gaming, retail, and tech.
In this groundbreaking episode, we dive deep into the future of e-commerce with Daniel Frith, a pioneer who's been shaping 3D visualization for three decades. From his early inspiration by Disney's Tron movie to revolutionizing how IKEA presents products online, Daniel shares insights on how 3D technology is transforming retail.
The conversation explores how businesses can digitize physical products, allowing customers to interact with items in ways traditional photography simply can't match. Daniel explains how 3D models enable customers to customize products, change materials, and view items from every angle - creating a more engaging and informative shopping experience.
You Will Learn
- Why 3D visualization isn’t just for large product catalogs
- How AR works best as a “fit check,” not the main shopping journey
- Where AI adds value in 3D workflows - and where it still falls short
- How product configurators can impact even manufacturing decisions
- What standardization means for scalable, cross-platform 3D
- Why wearables may finally unlock AR’s full potential in retail
Show Notes
- (00:02:10) Meet Daniel: A Journey Through 3D Visualization
- (00:03:24) 3D Visualization in E-Commerce
- (00:06:23) The Future of 3D and AR in Retail
- (00:16:33) AI in 3D Visualization
- (00:19:24) Every Pixel Tells a Story
- (00:21:30) Debunking Myths About AR and 3D
- (00:22:01) The Future of AR and Wearables
- (00:26:26) Final Thoughts and Farewell
Resources Mentioned
- IKEA Place: AR furniture application that pioneered spatial product placement
- London Dynamics: Daniel's current company specializing in 3D visualization experiences
- Kronos 3D Commerce Working Group: Industry standardization initiative
- Tron (Disney): The movie that inspired Daniel's career in computer graphics
- Amazon AR: Product placement technology for items like TVs and furniture
- Snap x Ray-Ban: Wearable AR collaboration example
- Meta: AR/VR technology development
- Mojo Vision: Contact lens AR technology pioneer
Technical Platforms Mentioned
- E-commerce Integration: Shopify, Magento, WooCommerce
- 3D Standards: Industry standardization for cross-platform compatibility
- Mobile Optimization: Responsive design for smartphone users
- Web Technologies: Browser-based 3D rendering capabilities
Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.