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The eCom Ops Podcast

Latest episodes

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Oct 25, 2024 • 29min

Amazon PPC Disrupted: Bold Moves to Predict, Adapt, and Win Big with Elizabeth Greene

Amazon PPC Disrupted: Bold Moves to Predict, Adapt, and Win BigWhat do you know about Amazon PPC? In this episode, you'll discover the secrets behind mastering Amazon PPC (pay-per-click) with Elizabeth Greene, Co-Founder of Junglr. Elizabeth provides actionable insights and shares her journey into the world of Amazon advertising, offering eCommerce sellers a fresh perspective on boosting their Amazon sales.Elizabeth Greene co-founded Junglr, an Amazon PPC management agency that drives sales growth for Amazon sellers. With a focus on leveraging keywords and buyer psychology, Junglr helps sellers position their products effectively in a competitive market.The No.1 eCom Operations hackFocus on where my spending is going and what it is bringing me back in terms of return.You Will LearnCommon mistakes sellers make with Amazon PPC and how to avoid themHow to align your ad strategy with your business goalsThe benefits of building in-house PPC tools for optimizationProven strategies to navigate complex product categories like clothingLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Oct 18, 2024 • 50min

Must-listen: The Game-Changer's Guide to eCommerce Marketing: Strategies That Propel Your Business with Matt Janaway

Must-listen: The Game-Changer's Guide to eCommerce Marketing: Strategies That Propel Your BusinessMatt Janaway is a seasoned eCommerce expert, currently serving as the CEO of Marketing Labs, a UK-based digital marketing agency specializing in SEO and paid advertising. Matt brings a wealth of knowledge to the table with a background in eCommerce entrepreneurship and a keen understanding of marketing strategy and data analysis.Under his leadership, Marketing Labs has helped many businesses unlock growth potential by optimizing their online marketing strategies. From exploring advanced Google advertising features to emphasizing the importance of team learning in staying up-to-date with industry evolution, Matt's insights make him a guiding light in the world of eCommerce.Marketing Labs is a dynamic digital marketing agency passionate about every project. As a boasting award-winning team, their expertise covers a broad spectrum, including SEO, PPC, CRO, branding, content, social media, and website design. They have experience across various commercial websites and understand the importance of aligning their work with clients' business goals.With a commitment to transparency, they ensure clients are involved every step of the way. What sets Marketing Labs apart is their tailored approach to each client - every action they undertake is aimed at growing online businesses sustainably and effectively. They thrive on helping companies to improve their digital strategies and achieve measurable results.The No.1 eCom Operations hackYou've really gotta allow more time to gather that data, to make decisions and test. You can't make a decision on a few hundred clicks. You've got to have enough data to make decisions.You Will LearnMatt shares his experiences with different e-commerce technology platforms from HTML templates to OsCommerce, WooCommerce, Magento, Shopify, and BigCommerce.The role of AI in e-commerce and its impact on personalization is examined.Matt emphasizes the importance of tailoring product descriptions and names to increase search visibility.The challenges of balancing search engine visibility and conversion rates in e-commerce are explored.Matt discusses the effectiveness of link building when done correctly, citing successful campaigns that led to substantial revenue increases for clients.Matt explains the unique features of his agency's approach, focusing on building a team of highly experienced individuals rather than solely scalingDive Deeper into our must-listen episode and unlock a world of fascinating insight. Click here to visit the episode page. Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Oct 11, 2024 • 25min

Outsourcing Secrets: Build a High-Value, Low-Cost Team with Yoni Kozminski

Yoni Kozminski, Founder and CEO of MultiplyMii, specializes in helping businesses tap into top Filipino talent for e-commerce success. He reveals why full-time offshore teams can outshine freelancers and discusses the unique advantages of the Filipino workforce. Yoni shares invaluable tips for retaining talented staff and effective hiring strategies, underscoring the significance of cultural fit. Plus, he emphasizes balancing workload to avoid burnout, ensuring long-term productivity and success in a competitive landscape.
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5 snips
Oct 4, 2024 • 21min

Greatest Hits: Localization Boosts Amazon Selling with Omar Angri

Omar Angri, CEO of MarginBusiness.com, is an expert in helping brands excel on Amazon through localization. He discusses the journey from graphic design and kickboxing to e-commerce, revealing how his unique background shapes his approach. Omar emphasizes the importance of using localized keywords and cultural insights rather than simple translations for success in international markets. He outlines a three-layer process for optimizing product listings and highlights the impact of professional localization on conversion rates and SEO in boosting online sales.
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Sep 27, 2024 • 33min

Beyond Likes and Follows: Vladimer Botsvadze on Personal Branding & AI

Beyond Likes and Follows: Vladimer Botsvadze on Personal Branding & AIVladimer Botsvadze is a globally renowned digital transformation and marketing influencer. In 2023, Thinkers360 ranked him the No. 1 Global Marketing, Social Media, and Retail Thought Leader with over 130,000 followers. With over 15 years of international experience in the technology industry, he has guided executives and top brands to initiate change, drive growth, and position themselves as market leaders.The No.1 eCom Operations hackAdvertising no longer builds trust due to communication with consumers on social media and literally it costs zero dollars nowadays to build a personal brand.You Will Learn:How to Build a Powerful Personal Brand: Vladimer shares actionable strategies for establishing a strong personal brand that connects with consumers and sets you apart in the digital age.The Role of AI and Automation in Marketing: Explore how AI transforms marketing and e-commerce and how you can leverage it to improve efficiency and customer engagement.The Importance of Community Building: Understand why creating a community around your brand fosters deeper connections, loyalty, and long-term success.Emerging Trends Shaping the Future of Marketing: Gain insights into upcoming trends like personalization, ethical marketing practices, content diversification, and voice search optimization.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Sep 20, 2024 • 20min

How to Turn a Kickstarter Campaign into an eCommerce Powerhouse with Dylan Lam

How to Turn a Kickstarter Campaign into an eCommerce PowerhouseDylan Lam is a growth marketing expert with extensive experience in crowdfunding and eCommerce, CEO and Founder of Omirank. Known for orchestrating successful product launches, Dylan utilizes a proven formula to help businesses grow and scale. His expertise lies in leveraging crowdfunding platforms like Kickstarter and Indiegogo to validate products, build engaged communities, and drive sustainable growth for eCommerce brands.Omirank is a growth agency that evolved from an Amazon PPC agency in 2019. Specializing in product development, validation, and crowdfunding product launches, Omirank uses data-driven strategies and cutting-edge models to ensure its clients succeed. By focusing on reducing risks through product validation and external traffic strategies like the one-page funnel, Omirank helps eCommerce sellers avoid outdated strategies and maximize their potential for long-term success.The No.1 eCom Operations hackYou are set up to build new products, and therefore, Kickstarter or Indiegogo are our safe haven because we don’t have to invest initial amounts in stocks into the inventories.You Will Learn:Use Kickstarter as a marketing engine to build brand awareness, not just to fund projects.Shift from a product-focused approach to building a long-term brand that stands out in today's competitive marketplace.Avoid the classic eCommerce pitfalls like over-reliance on Amazon and expanding too fast without considering infrastructure and market readiness.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Sep 13, 2024 • 34min

Actionable tips: Revolutionizing B2B Sales with Federico Presicci

Actionable tips: Revolutionizing B2B SalesA visionary in sales, Federico Presicci, has unearthed a key insight: buyers prioritize solutions over the internal processes of sales teams. This understanding is pivotal to his sales enablement and training approach. Federico's mission involves developing robust systems that improve sales skills and foster emotional intelligence and resilience. His work across various organizations has made him a pioneer in introducing innovative sales solutions.GetAccept is transforming B2B sales by facilitating personal and engaging interactions between sellers and buyers. Central to their service is the digital salesroom, designed to significantly boost win rates by enhancing buyer engagement and understanding throughout the sales process. This innovative approach is streamlininThe No.1 eCom Operations hackKnowing your margins and understanding market differences from an operational perspective but also a legal perspective are important.You Will LearnConsistency in Methodology: Stick to a sales methodology long enough to see its effectiveness.Emotional Intelligence: Cultivate the ability to understand and relate to clients on an emotional level.Comprehensive Sales Enablement: Focus on training, content, process, and collaboration for a holistic sales strategy.Leveraging AI: Use AI and automation to enhance efficiency but maintain the human touch where necessary.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Sep 5, 2024 • 32min

The Amazon-Free Zone: How Baltic Marketplaces Thrive on Local Expertise with Bartek Makuch

The Amazon-Free Zone: How Baltic Marketplaces Thrive on Local ExpertiseBartek Makuch is a tech innovator and seasoned venture capital professional known for his "can-do" attitude and ability to drive challenging projects to success. As a key figure in PHH Group, he’s transforming eCommerce in the Baltics and Finland, leading the region’s largest online marketplace.PHH Group, the largest online marketplace in the Baltics and Finland, is revolutionizing eCommerce with its strong presence in Lithuania, Latvia, Estonia, and Finland. Formed in 2021, the company connects over 3000 European sellers with thousands of loyal customers, offering seamless online shopping and convenient in-store pickup options.The No.1 eCom Operations hackSuccessful businesses try to make their customers loyal customers, retain them by offering personalized promotions, asking and coming back with special offers, remembering that, okay, this buyer bought a product a couple of months ago. Well, the product is probably already running out, in case it is some product that wears off after a certain period of time.You Will Learn:How PHH Group achieved 60% year-over-year growth in the competitive Baltic market.The key challenges and opportunities for international sellers entering the Baltics and Finland.Why Amazon struggles to compete in this unique multi-language, multi-regulation region.The future of eCommerce: AI-driven personalization and the rise of social commerce.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Aug 30, 2024 • 23min

Must-listen - Shopify Secrets: Amplifying Online Revenue with Clayton Bates

Shopify Secrets: Amplifying Online RevenueClayton Bates is a renowned Shopify Expert hailing from New South Wales, Australia. With a track record of infusing tens of millions into small businesses worldwide, his expertise in building and redesigning Shopify websites is unmatched. Beyond his technical skills, Clayton is a fervent entrepreneur at heart. His genuine passion lies in bolstering businesses to achieve unparalleled online success.Inspire Small Business isn't just another web design agency; it embodies a vision. Established with an aim to stand beside business owners fervent about growth and conversions, the company has always prioritized innovation. With impressive accolades such as generating 20 Million Dollars in extra client revenue and garnering 100+ Five Star Reviews, Inspire Small Business stands tall as a beacon of value, trust, and partnership in the e-commerce world. The company's ethos is evident in its unique approach – consistently offering unparalleled value without expecting anything in return.The No.1 eCom Operations hackIf you look at a website, there might be 30 1% of things, where if you just change one of those 1% things, it's not really gonna make a big difference. But if you change all 30 of those little 1% things, then it's gonna make a very big difference.You Will LearnHow AI is revolutionizing the e-commerce landscape and why businesses should adapt.The crucial importance of mobile optimization in today's online market.Common pitfalls in e-commerce and actionable strategies to sidestep them.Secrets to harnessing the influence of customer reviews and using them to your advantage.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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8 snips
Aug 23, 2024 • 24min

Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek

David Cikanek, Head of Global Sales at EXPANDO, shares his expertise in connecting local stores with global e-commerce marketplaces, especially in Central and Eastern Europe. He discusses strategies for maximizing online sales, emphasizing the importance of the right platform. David also tackles customer satisfaction, revealing how effective return policies can influence return rates. Additionally, he explores the complexities of navigating language barriers in international markets and offers insights on future e-commerce trends that businesses should prepare for.

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