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The eCom Ops Podcast

Latest episodes

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Dec 31, 2024 • 27min

Latest industry update: How to Run a Successful Amazon Store - Expert Tips

Latest industry update: How to Run a Successful Amazon Store - Expert TipsWelcome to our Special Mix! In this episode, we're breaking down the key elements every Amazon store owner should know. If you're an eCommerce business owner looking to scale, optimize your operations, and enhance your Amazon marketplace strategies, this episode is just for you.Featured Guests:Ian Bower - Founder of Graphic RhythmKusha Karvandi - Inc 500 EntrepreneurWill Haire - Co-founder of BellaVixOmar Angri - CEO of MarginBusinessYou Will Learn:How to optimize product images for better sales.Strategies for using keywords to improve searchability.Comprehensive marketing techniques to enhance brand visibility.The importance of localizing listings for new markets.Why PPC campaigns are essential for driving traffic and sales.Key Moments: (0:29) Who are our today’s experts?(1:14) Why are high-quality images crucial for Amazon sales?(2:59) What are the compliance tricks for Amazon's image guidelines?(4:04) What are the most common mistakes businesses make regarding design imagery?(6:36) How to improve your Amazon SEO with relevancy and keywords?(9:43) Can Google SEO strategies enhance Amazon listings?(11:33) What are the biggest challenges Amazon sellers face today?(13:56) What does a full funnel approach on Amazon look like?(17:15) What tools do you use to manage Amazon accounts?(17:57) How do you handle reviews and ratings on Amazon?(19:31) What common mistakes do sellers make when expanding to new markets?(20:46) Will AI and tools like ChatGPT replace professionals for Amazon listings?(21:40) How challenging is it to optimize an Amazon listing?(23:43) What’s your top advice for new or growing e-commerce businesses on Amazon?(24:53) Why should you invest in PPC campaigns on Amazon?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 27, 2024 • 23min

Must-listen: Revolutionizing Furniture Shopping with Alex Back

Revolutionizing Furniture Shopping: How Innovation Drives SuccessIn this episode of the eCom Ops podcast, host Norbert chats with Alex Back, CEO and founder of Couch.com. With a wealth of experience in the e-commerce and online retail industry, Alex shares his journey from leading a successful home furnishings brand to creating an innovative platform that simplifies furniture shopping. Tune in to discover valuable insights and tips for navigating the complexities of e-commerce.Alex Back, with over 15 years in the e-commerce and online retail industry, is the CEO and founder of Couch.com. Previously, he co-founded Apt2B, growing it from a startup to a $40M+ revenue company and leading it through a successful acquisition. Alex is passionate about developing innovative solutions to enhance the consumer shopping experience.Couch.com addresses the persistent challenge of finding and purchasing the perfect couch. By offering tools like CouchFinder Quizzes and 3D Room Planners, along with expert advice and access to a wide array of stores and brands, Couch.com transforms the furniture shopping experience into an enjoyable and effortless process.The No.1 eCom Operations hackThe number one thing that people in the e-commerce space really don't focus enough on is the customer's experience post-purchase.You Will Learn:How Alex Back transitioned from running a successful home furnishings brand to founding Couch.com.The biggest challenges and opportunities in the e-commerce furniture industry.The importance of customer experience and post-purchase service in e-commerce.Innovative technologies like 3D rendering and AI-driven room planning that enhance the online furniture shopping experience.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 17, 2024 • 28min

Essential hacks: Customer Loyalty in the New eCommerce Landscape with Bish Smeir

Essential hacks: Customer Loyalty in the New eCommerce Landscape with Bish SmeirBish Smeir, a visionary in e-commerce and FinTech, is a testament to adaptability and innovation in an ever-evolving digital landscape. Beginning his journey in the complex world of payment processing, Bish has seamlessly transitioned into understanding the nuances of e-commerce, driven by an innate curiosity and a passion for understanding customer behavior. Enigmatic Smile is revolutionizing the Reward Tech sector with a dedicated focus on decentralizing and streamlining the fragmented payment-linked rewards industry. They stand out by their ability to swiftly launch branded card-linked offers apps in an astounding timeframe of just four weeks. The No.1 eCom Operations hackI read a statistic that 57% of all the online money goes to Amazon... And how is any independent brand going to challenge that? You need comprehensive loyalty; you need comprehensive systems.You Will LearnThe core principles behind constructing a successful loyalty program in today's digital age.How to effectively engage and retain customers in an eCommerce landscape.Strategies to stand out and make a mark, even when competing with major players like Amazon.Insights into the future trends and shifts anticipated in online shopping.Best practices for leveraging data while ensuring customer privacy and trust.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 13, 2024 • 29min

Actionable Tips - Guide to Conquering Amazon with Will Haire

Guide to Conquering Amazon: From Good to Great in E-commerceWill Haire, the CEO and Co-Founder of BellaVix, stands at the forefront of e-commerce innovation. With over a decade of experience, Will has carved a niche in the world of online retail, specializing in marketplace marketing for direct-to-consumer brands. BellaVix is a dynamic marketplace management agency focused on amplifying retail brands on Amazon and Walmart. Specializing in services like PPC Advertising and Product Launch support, BellaVix combines systematic strategies with exceptional service to help brands achieve market dominance and exponential sales growth.The No.1 eCom Operations hackIf you're a one-person show and you're testing a minimal viable product for something you bought wherever, and you want to see if you can sell it, you know, Amazon is an option, but you want to make sure that you're really focused your energy because you only have so many resources.You Will LearnSpecializing in Amazon and Walmart: The journey from agency life to owning a successful e-commerce business.Creating a Full-Funnel Experience: Strategies for engaging customers at every stage in the buying process.Navigating Amazon's Challenges: Tackling sales stagnation and adapting to Amazon's changing rules and fees.The Power of Customer Reviews: Effective methods to gain positive reviews and boost your brand's reputation.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 6, 2024 • 32min

Are Video Commerce & Shoppable Videos the Next Greatest Thing? with Eitan Koter

Are Video Commerce & Shoppable Videos the Next Greatest Thing?Eitan Koter is the Co-Founder and co-CEO of Vimmi, a video commerce SaaS company helping brands accelerate sales through shoppable videos. With over 20 years of experience in startups, public companies, and even a NASDAQ IPO, Eitan is a thought leader in digital marketing, video commerce, and startup strategies.Vimmi is a leading video commerce platform that helps brands and retailers turn passive viewers into active buyers through shoppable videos. With seamless integration across major platforms like TikTok, YouTube, Instagram, and Amazon, Vimmi empowers businesses to boost conversions and engage customers where they spend their time.The No.1 eCom Operations hackSpend time on creating content! Create a list of customer pains or try to provide solutions around a specific topic and create content that is very, very targeted to the specific stage that you are on a marketing funnel.You Will LearnHow shoppable videos can enhance the customer experience and boost conversion rates.Best practices for starting with video content, even if you're not comfortable in front of a camera.How are different platforms (TikTok, YouTube, Facebook, Instagram, etc.) used for shoppable videos, and what are their benefits?The importance of being consistent and authentic when producing content to increase engagement and trust.Insights into integrating products into videos seamlessly, syncing platforms like Shopify, WooCommerce, and Amazon for effective video commerce.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Dec 3, 2024 • 31min

Actionable tips - The Secret Weapon for E-commerce Success with Jason Friedman

 Actionable tips - The Secret Weapon for E-commerce Success with Jason FriedmanJason Friedman's journey from theater enthusiast to serial entrepreneur is a story of creativity meeting commerce. With a passion for empowering entrepreneurs, Jason has a unique approach to business growth, applying show business principles across various industries. His entrepreneurial flair is evident in his history of founding, scaling, and exiting five diverse businesses, and his current roles as CEO of CXFormula and Spotlight Brand Services reflect his ongoing commitment to innovative business strategies and e-commerce excellence.CXFormula stands at the crossroads of psychology, theater, business, and marketing, offering a unique approach to customer experience. By applying decades of theater experience and human behavior insights, CXFormula has mastered the art of engaging customers, turning them into powerful marketing assets. The company's success is highlighted by its impressive growth, partnerships with Fortune 100 companies, and its focus on transforming customer journeys into a primary product, driving organic growth, brand loyalty, and the creation of superfans.The No.1 eCom Operations hackFlip the funnel! We spend all of our money on advertising and marketing to get strangers to say yes to buying something. Once they say yes, we say, awesome, let me find some more strangers. We don't spend time with the people that said yes.Special Offer for ListenersIn this episode, Jason Friedman generously offers an exclusive gift to our listeners. Don't miss out on his free, valuable PDF loaded with effective strategies for business growth. This resource is a game-changer for anyone looking to elevate their business. Grab your copy now here.You Will LearnHow to unlock and harness the hidden potential within your business, especially in the e-commerce sector.Innovative strategies for transforming customer experiences across various business models.The importance of understanding and tailoring the customer journey to meet specific needs and enhance engagement.Practical tips for e-commerce businesses on improving customer experience, simplifying processes, and achieving significant growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Nov 22, 2024 • 24min

Speeding Up Your Business Growth With Innovative B2B Payment Approach with Sudipta Jash

Speeding Up Your Business Growth With Innovative B2B Payment ApproachSudipta Jash has extensive experience in FinTech and digital payments, consulting for global companies like JP Morgan, Citigroup, and AIG. He currently heads International Business at PayU Payments India, focusing on delivering products to international merchants and forming key partnerships in India's payments ecosystem. Global PayX is a B2B-focused SaaS company that provides AI-powered solutions for optimizing working capital in accounts receivable (AR) and accounts payable (AP). Backed by JP Morgan, they serve clients worldwide, including Fortune 500 companies, helping them streamline payment processes and improve efficiency.The No.1 eCom Operations hackYou don't email Amazon saying, "Hey, Amazon, I want to buy an iPhone." You do everything online by clicking the button. Fintech wants to help businesses by doing B2B transactions like e-commerce transactions.You Will Learn:How can inefficiencies in cash flow management cost your business millions?Why AI and machine learning are game-changers for invoice reconciliation.The importance of "three-way matching" to prevent fraud in accounts payable.How to save up to 50% on transaction fees with advanced credit card processing.Whether automation is the right move for your company depends on your current invoice volume and ERP capabilities.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Nov 14, 2024 • 29min

Mastering Sales Strategies: Tech, Techniques, and Timeless Lessons with Luis Baez - Actionable tips and insights

Actionable tips and insights: Mastering Sales Strategies: Tech, Techniques, and Timeless LessonsLuis Báez is an esteemed sales strategist with distinctive expertise tailored for B2B tech enthusiasts. From healthcare and law to the bustling corridors of LinkedIn, Google, Uber, and Tesla, Luis's journey celebrates the art of subtle selling. His signature approach? A consultative method prioritizing real connections over hard-sell tactics.Deputy champions a progressive vision of reshaping global sales cultures. Adapting to the dynamic tech-sales interface, the company is dedicated to providing innovative tools and strategies. Focusing on revenue intelligence and team wellness, the company ensures sales squads are not only productive but also balanced. From leadership workshops to performance enhancements, It is at the forefront of redefining sales success.The No.1 eCom Operations hackIf something works in terms of driving conversions in revenue for a business, a certain way of engaging the customer works; you want to replicate what works as many times as possible in the company.You Will LearnOvercoming Tech Barriers: How to navigate and overcome language and technological barriers in the sales process.Automation Advantage: Techniques for leveraging automation tools to enhance customer engagement and optimize the sales cycle.Qualifying Prospects: The importance of qualification in sales and effective strategies for obtaining a client's budget and other key information upfront.Personal Touch in Sales: How incorporating personalized approaches, like video selling, can create a deeper connection with clients and drive conversions.Feedback & Refinement: The significance of gathering client feedback post-sale, utilizing it to refine the sales process, and the art of transforming feedback into potential referral opportunities.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Nov 8, 2024 • 20min

From 3M to 24M: The Real Secrets Behind Amazon Success with Hymie Zebede

From $3M to $24M: The Real Secrets Behind Amazon SuccessHymie Zebede has 12 years of experience scaling successful brands on Amazon.com. He is an expert in creating listings that generate over $1 million annually and has recently helped a brand grow from $3 million to $24 million in just two years. Hymie shares his expertise on his YouTube channel and LinkedIn profile, guiding others to success on Amazon.The No.1 eCom Operations hackStop creating new listings before fixing your previous ones—your earlier listings are rotting, and you don't even know it.You Will LearnWhy every piece of your Amazon strategy must fit together like a puzzle.The critical impact of running out of a single product variation.How can filling out every detail in your listings prevent Amazon's bots from interfering?Why tracking your keywords is essential to avoiding a 'fly blind' scenario.How to effectively leverage organic growth and PPC to boost your Amazon sales.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Oct 31, 2024 • 37min

Actionable tips: Sales as the Backbone: eCom Ops' Bold New Approaches Unveiled - Special Mix

Actionable tips: Sales as the Backbone: eCom Ops' Bold New Approaches UnveiledJoin us as we explore the diverse perspectives of Luis Baez, Federico Presicci, Bish Smeir, and Paul Jarrett and gain invaluable knowledge to navigate the evolving landscape of eCommerce.Luis Baez - Decoding Sales Strategies in TechLuis Baez describes his journey from an accidental entry into sales to mastering the craft at some of the world's leading tech companies. His approach to sales is refreshingly unconventional, focusing on a consultative method that values customer relationships over aggressive tactics.Federico Presicci - Mastering the Art of B2B SalesFederico Presicci delves into the world of B2B sales, revealing how a deep understanding of customer needs and a multi-channel approach can significantly enhance sales effectiveness.Bish Smeir - Innovating Customer LoyaltyBish Smeir challenges traditional loyalty program models, advocating for more innovative, customer-centric approaches that resonate with today's consumers.Paul Jarrett - Unraveling the Subscription Model EnigmaPaul Jarrett provides a deep dive into the world of subscription models, discussing how they have evolved beyond mere recurring orders to create unique customer experiences.You Will Learn:Innovative Sales Techniques and Strategies: Gain insights into Luis Baez's unique approach to sales, focusing on building customer relationships and creating a sustainable sales culture that prioritizes the well-being of the sales team.Effective B2B Sales Enablement and Diversification: Learn from Federico Presicci about the importance of structuring B2B sales processes, diversifying sales channels beyond mainstream platforms, and leveraging AI to enhance human interactions in sales.Redefining Customer Loyalty Programs: Discover with Bish Smeir how to innovate loyalty programs by focusing on customer preferences, personalizing rewards, and adapting to emerging trends and changing consumer behaviors.The Evolution and Complexities of Subscription Models: Understand from Paul Jarrett how subscription services are evolving to offer unique customer experiences, the art of designing engaging subscription boxes, and strategies to tackle the challenges in subscription model fulfillment.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

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