The eCom Ops Podcast

The Amazon-Free Zone: How Baltic Marketplaces Thrive on Local Expertise with Bartek Makuch

Sep 5, 2024

32:01

The Amazon-Free Zone: How Baltic Marketplaces Thrive on Local Expertise

Bartek Makuch is a tech innovator and seasoned venture capital professional known for his "can-do" attitude and ability to drive challenging projects to success. As a key figure in PHH Group, he’s transforming eCommerce in the Baltics and Finland, leading the region’s largest online marketplace.

PHH Group, the largest online marketplace in the Baltics and Finland, is revolutionizing eCommerce with its strong presence in Lithuania, Latvia, Estonia, and Finland. Formed in 2021, the company connects over 3000 European sellers with thousands of loyal customers, offering seamless online shopping and convenient in-store pickup options.

The No.1 eCom Operations hack

Successful businesses try to make their customers loyal customers, retain them by offering personalized promotions, asking and coming back with special offers, remembering that, okay, this buyer bought a product a couple of months ago. Well, the product is probably already running out, in case it is some product that wears off after a certain period of time.

You Will Learn:

How PHH Group achieved 60% year-over-year growth in the competitive Baltic market.
The key challenges and opportunities for international sellers entering the Baltics and Finland.
Why Amazon struggles to compete in this unique multi-language, multi-regulation region.
The future of eCommerce: AI-driven personalization and the rise of social commerce.

Let’s keep learning and growing together in the world of eCommerce!

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