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The eCom Ops Podcast

Latest episodes

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May 24, 2024 • 24min

Think Omnichannel: Online + Offline; Here's Why! with Yuriy Boykiv

Think Omnichannel: Online + Offline; Here's Why!Yuriy Boykiv is the CEO of Front Row, an eCommerce accelerator for top beauty, wellness, and CPG brands. With over 20 years in marketing and advertising, Yuriy has a proven track record of building successful businesses. He is also an active investor in VR and Fintech, and a frequent speaker on global trends and marketing.Front Row: A full-service eCommerce partner leveraging proprietary technology to boost sales and awareness for leading brands on platforms like Amazon, Walmart, and TikTok Shop.The No.1 eCom Operations hackWe realized that 80% of people who are exposed to our ads on TikTok then go to Amazon and look for the product. So we always thought that people go to and start Googling it, but only 45% were Googling it.You Will Learn:The importance of an omnichannel approach in eCommerceHow TikTok drives traffic to AmazonThe role of AI in enhancing eCommerce productivityKey data strategies to understand customer journeysLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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May 17, 2024 • 23min

Revolutionizing Furniture Shopping: How Innovation Drives Success with Alex Back

Revolutionizing Furniture Shopping: How Innovation Drives SuccessIn this episode of the eCom Ops podcast, host Norbert chats with Alex Back, CEO and founder of Couch.com. With a wealth of experience in the e-commerce and online retail industry, Alex shares his journey from leading a successful home furnishings brand to creating an innovative platform that simplifies furniture shopping. Tune in to discover valuable insights and tips for navigating the complexities of e-commerce.Alex Back, with over 15 years in the e-commerce and online retail industry, is the CEO and founder of Couch.com. Previously, he co-founded Apt2B, growing it from a startup to a $40M+ revenue company and leading it through a successful acquisition. Alex is passionate about developing innovative solutions to enhance the consumer shopping experience.Couch.com addresses the persistent challenge of finding and purchasing the perfect couch. By offering tools like CouchFinder Quizzes and 3D Room Planners, along with expert advice and access to a wide array of stores and brands, Couch.com transforms the furniture shopping experience into an enjoyable and effortless process.The No.1 eCom Operations hackThe number one thing that people in the e-commerce space really don't focus enough on is the customer's experience post-purchase.You Will Learn:How Alex Back transitioned from running a successful home furnishings brand to founding Couch.com.The biggest challenges and opportunities in the e-commerce furniture industry.The importance of customer experience and post-purchase service in e-commerce.Innovative technologies like 3D rendering and AI-driven room planning that enhance the online furniture shopping experience.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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May 10, 2024 • 29min

[Greatest Hits] Expert Email Marketing Insights for Maximum Growth, Kyle Stout, Elevate & Scale

Expert Email Marketing Insights for Maximum GrowthMeet Kyle Stout, the e-commerce email marketing expert and founder of Elevate & Scale. With over a decade of experience in digital marketing, Kyle has become an expert in leveraging email marketing to increase customer retention, boost average order value, and drive repeat purchases. His agency helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle's expertise in brand storytelling and email marketing has allowed him to develop a set of frameworks that consistently work across different niches, making him a go-to expert for e-commerce businesses looking to maximize revenue through email marketing.Elevate & Scale is a leading email marketing agency specializing in helping e-commerce brands increase their revenue and sales through strategic email marketing campaigns. Their clients typically see 30% to 50% of their total revenue attributed to email and SMS marketing from their services, guaranteeing results or you don't pay. With their expertise in email marketing, Elevate & Scale has helped countless businesses increase their customer retention, improve their average order value, and drive repeat purchases. If you're looking to unlock hidden revenue and put your sales on autopilot, Elevate & Scale is the agency for you.No.1 eCom Operations hackSo basically, when you run an eCommerce, the first question you need to ask, or one of the questions, is about differentiating all the traffic you get. One thing is social SEO, paid channels, etc. But when it comes to old organic traffic, there are so many different ways to analyze it; how much brand traffic I have, how much non-brand traffic, and what core business keywords drive revenue to me.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Apr 25, 2024 • 26min

What No One Told You About Amazon Design with Ian Bower

What No One Told You About Amazon DesignIan Bower, the founder of Graphic Rhythm, is at the forefront of revolutionizing the graphic design industry with his innovative approach. His platform provides businesses with high-quality, on-demand design assets, effectively eliminating the reliance on individual freelancers. Ian's persuasive communication expertise and passion for helping small businesses boost customer confidence and loyalty through striking visual content have made him a leading figure in the graphic design community. He is committed to sharing the valuable insights he has gathered from his experiences, assisting business owners and digital agencies in bringing their vision to life creatively and precisely.Graphic Rhythm is more than just a design agency; it is a comprehensive solution partner for digital agencies seeking meticulously crafted graphic solutions. The agency specializes in various services, from creating daily marketing materials to undertaking large-scale projects like Amazon catalog overhauls. With a focus on crafting new visual identities and tailoring services to meet diverse design needs, Graphic Rhythm is dedicated to helping its clients achieve their objectives. Whether it's enhancing a brand’s digital presence or overhauling visual strategies, Graphic Rhythm combines precision and creativity to deliver exceptional results.The No.1 eCom Operations hackYour images should be copywriting-focused. The graphic design component should exist only to draw attention to and prioritize how the copywriting is on there.You Will LearnUnderstanding Design as a Strategic ToolThe Importance of Image Sequencing on AmazonHow AI is Shaping the Future of Graphic DesignWhy Owning the Customer is ImportantPractical Tips for Effective E-commerce ImageryLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Apr 19, 2024 • 23min

[Must-listen] How to Survive the Supercell Marketing Storm: Tips for eCommerce - Special Mix

Must-listen: How to Survive the Supercell Marketing Storm: Tips for eCommerce - Special MixThis special mix episode is a treasure trove of insights, from leveraging AI and SEO to crafting compelling marketing narratives and optimizing ad strategies. Whether you're a seasoned eCommerce marketer or just starting, these discussions offer invaluable advice to help you navigate the supercell of eCommerce marketing.Join us for this enlightening journey and equip yourself with the knowledge and tools not just to survive but thrive in the turbulent world of eCommerce marketing.You Will Learn:Innovative Marketing Strategies: Discover the latest trends in eCommerce marketing, including the effective use of gamification and the delicate balance of utilizing AI in content creation.Avoiding Common Pitfalls: Learn about the common mistakes in digital marketing strategies and how to avoid them, from product naming conventions to understanding the nuances of search intent.Data-Driven Decision Making: Gain insights into the importance of de-averaging user experiences and leveraging data for smarter, more effective customer segmentation and targeted marketing.Optimizing Email and Advertising Techniques: Explore expert tips on crafting compelling brand stories through email marketing and optimizing shopping ads for maximum reach and effectiveness.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Apr 12, 2024 • 33min

Scaling Amazon: In and Out with Kusha Karvandi

Scaling Amazon: In and Out with Kusha KarvandiKusha Karvandi is an acclaimed entrepreneur known for his strategic mastery in launching and scaling online businesses on Amazon. With a rich background in e-commerce, he has repeatedly demonstrated his ability to drive sales through sophisticated marketing and branding strategies. Kusha is also the brain behind Kazam, a revolutionary tool that optimizes Amazon advertising, maximizing profitability and organic growth.Kazam is at the forefront of Amazon's advertising innovation, offering an AI-driven SaaS solution that optimizes ad spend as product rankings improve organically. Designed to hit precise marketing targets, from improving ROAS to managing ACOS, Kazam makes advertising efficient and goal-oriented, enabling sellers to focus on business growth and brand development.The No.1 eCom Operations hackAmazon's algorithm takes into account your relevancy of keywords. So for every keyword you convert for, even for sponsored product PPC ads, the algorithm will rank you higher organically for your organic listing for those same keywords.You Will LearnStrategies for Launching and Scaling on AmazonInsights into Advanced Amazon Marketing Techniques.The Role of AI in Enhancing Amazon Ad CampaignsTips for Planning Successful ExitsLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Apr 5, 2024 • 31min

The Secret Weapon for E-commerce Success with Jason Friedman

The Secret Weapon for E-commerce Success with Jason FriedmanJason Friedman's journey from theater enthusiast to serial entrepreneur is a story of creativity meeting commerce. With a passion for empowering entrepreneurs, Jason has a unique approach to business growth, applying show business principles across various industries. His entrepreneurial flair is evident in his history of founding, scaling, and exiting five diverse businesses, and his current roles as CEO of CXFormula and Spotlight Brand Services reflect his ongoing commitment to innovative business strategies and e-commerce excellence.CXFormula stands at the crossroads of psychology, theater, business, and marketing, offering a unique approach to customer experience. By applying decades of theater experience and human behavior insights, CXFormula has mastered the art of engaging customers, turning them into powerful marketing assets. The company's success is highlighted by its impressive growth, partnerships with Fortune 100 companies, and its focus on transforming customer journeys into a primary product, driving organic growth, brand loyalty, and the creation of superfans.The No.1 eCom Operations hackFlip the funnel! We spend all of our money on advertising and marketing to get strangers to say yes to buying something. Once they say yes, we say, awesome, let me find some more strangers. We don't spend time with the people that said yes.Special Offer for ListenersIn this episode, Jason Friedman generously offers an exclusive gift to our listeners. Don't miss out on his free, valuable PDF loaded with effective strategies for business growth. This resource is a game-changer for anyone looking to elevate their business. Grab your copy now here.You Will LearnHow to unlock and harness the hidden potential within your business, especially in the e-commerce sector.Innovative strategies for transforming customer experiences across various business models.The importance of understanding and tailoring the customer journey to meet specific needs and enhance engagement.Practical tips for e-commerce businesses on improving customer experience, simplifying processes, and achieving significant growth.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Mar 29, 2024 • 34min

[Must-listen] From Zero to Hero: Anatoliy Labinskiy's eCommerce Success Story

From Zero to Hero: Anatoliy Labinskiy's eCommerce Success StoryAnatoliy Labinskiy is a quadruple Two Comma Club award winner and a true rags-to-riches story. In just five years, he went from being a waiter to an 8-figure eCommerce entrepreneur and the founder of GSM Growth Agency, a firm that helps eCommerce entrepreneurs achieve 6-7 figure revenues.The GSM Growth Agency is a top-notch team of experts who are dedicated to guiding you to greater heights of prosperity. With a focus on brand creation, they'll help you establish a powerful, recognizable presence in your market. Equipped with an arsenal of bespoke tools, they'll help you climb the ranks and claim your place among the elite. But that's not all - they're masters of lead generation and sales optimization, bringing a steady stream of new customers to your door.No.1 eCom Operations hackIf you are in the eCommerce space and looking for the long run and consistency, you need a subscription service. It could be some kind of product, which just needs to be always refilled. Subscription is one of the top things for consistency.  You can generate 100K, 200K, or 300 K monthly, but if you remove the advertising, your revenue drops to zero. But if you bring consistent subscription service, you can turn off the advertising and still make six or more figures a month!You Will LearnHow to grow a successful eCommerce businessWhy you should grow the community?What are the crucial mistakes eCommerce businesses make?How does automation help businesses?Why do you need a team?How does subscription-based service help your business?Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Mar 22, 2024 • 37min

Sales as the Backbone: eCom Ops' Bold New Approaches Unveiled - Special Mix

Sales as the Backbone: eCom Ops' Bold New Approaches UnveiledJoin us as we explore the diverse perspectives of Luis Baez, Federico Presicci, Bish Smeir, and Paul Jarrett and gain invaluable knowledge to navigate the evolving landscape of eCommerce.Luis Baez - Decoding Sales Strategies in TechLuis Baez describes his journey from an accidental entry into sales to mastering the craft at some of the world's leading tech companies. His approach to sales is refreshingly unconventional, focusing on a consultative method that values customer relationships over aggressive tactics.Federico Presicci - Mastering the Art of B2B SalesFederico Presicci delves into the world of B2B sales, revealing how a deep understanding of customer needs and a multi-channel approach can significantly enhance sales effectiveness.Bish Smeir - Innovating Customer LoyaltyBish Smeir challenges traditional loyalty program models, advocating for more innovative, customer-centric approaches that resonate with today's consumers.Paul Jarrett - Unraveling the Subscription Model EnigmaPaul Jarrett provides a deep dive into the world of subscription models, discussing how they have evolved beyond mere recurring orders to create unique customer experiences.You Will Learn:Innovative Sales Techniques and Strategies: Gain insights into Luis Baez's unique approach to sales, focusing on building customer relationships and creating a sustainable sales culture that prioritizes the well-being of the sales team.Effective B2B Sales Enablement and Diversification: Learn from Federico Presicci about the importance of structuring B2B sales processes, diversifying sales channels beyond mainstream platforms, and leveraging AI to enhance human interactions in sales.Redefining Customer Loyalty Programs: Discover with Bish Smeir how to innovate loyalty programs by focusing on customer preferences, personalizing rewards, and adapting to emerging trends and changing consumer behaviors.The Evolution and Complexities of Subscription Models: Understand from Paul Jarrett how subscription services are evolving to offer unique customer experiences, the art of designing engaging subscription boxes, and strategies to tackle the challenges in subscription model fulfillment.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Mar 14, 2024 • 24min

Things No One Wants to Deal With - E-commerce Accounting, Taxes, and More with Tom Mercer

Things No One Wants to Deal With - E-commerce Accounting, Taxes, and MoreTom Mercer, Director at Bean Ninjas, is an ACCA-certified accountant renowned for his expertise in scaling eCommerce businesses. With over six years of global remote accounting experience, he specializes in creating tailored accounting solutions using Xero and was awarded the Xero Bookkeeping Partner of the Year in 2019.Bean Ninjas is a leading financial services firm dedicated to empowering seven and eight-figure eCommerce businesses. Specializing in bookkeeping, accounting, virtual CFO, and tax services, they focus on platforms like Shopify, Amazon FBA, and WooCommerce, helping entrepreneurs achieve financial independence and make data-driven decisions.The No.1 eCom Operations hackWhen it comes to taxes, what we do is we actually the lucky thing now that we didn't have 10, 15 years ago is we have really good software integrations that basically take care of taxes for you. Taxes are the thing that keeps most e-commerce entrepreneurs up at night, worrying and looking over their shoulders. So that's the reason this is like a dream come true.You Will LearnThe critical role of bespoke accounting and bookkeeping solutions in scaling eCommerce businesses.Insights into the unique financial challenges and opportunities faced by eCommerce platforms like Shopify, Amazon FBA, and WooCommerce.The importance of data-driven decision-making in achieving financial independence and success in the eCommerce sector.Strategies for navigating global accounting practices and regulations, essential for eCommerce businesses operating in the international market.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

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