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The eCom Ops Podcast
Greatest Hits: Localization Boosts Amazon Selling with Omar Angri
Oct 4, 2024
Omar Angri, CEO of MarginBusiness.com, is an expert in helping brands excel on Amazon through localization. He discusses the journey from graphic design and kickboxing to e-commerce, revealing how his unique background shapes his approach. Omar emphasizes the importance of using localized keywords and cultural insights rather than simple translations for success in international markets. He outlines a three-layer process for optimizing product listings and highlights the impact of professional localization on conversion rates and SEO in boosting online sales.
20:39
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Quick takeaways
- Localization involves more than translation; it requires cultural adaptation and local keyword incorporation to boost sales effectively.
- Investing in pay-per-click advertising is a necessary long-term strategy to enhance visibility and achieve success in competitive e-commerce markets.
Deep dives
The Role of PPC in Amazon Success
Effective pay-per-click (PPC) advertising is crucial for success on Amazon, as the platform does not prioritize listings without adequate funding. Sellers often experience initial losses, with high advertising costs leading to a poor Advertising Cost of Sale (ACOS) before they can optimize their strategies for profitability. It's essential to view PPC as a long-term investment that fuels visibility within the marketplace. Sellers must be prepared to invest in PPC to increase their chances of succeeding in a competitive environment.
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