The eCom Ops Podcast

Greatest Hits: Localization Boosts Amazon Selling with Omar Angri

Oct 4, 2024

Omar Angri, CEO of MarginBusiness.com, is an expert in helping brands excel on Amazon through localization. He discusses the journey from graphic design and kickboxing to e-commerce, revealing how his unique background shapes his approach. Omar emphasizes the importance of using localized keywords and cultural insights rather than simple translations for success in international markets. He outlines a three-layer process for optimizing product listings and highlights the impact of professional localization on conversion rates and SEO in boosting online sales.

20:39

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Episode guests

Omar Angri

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Localization involves more than translation; it requires cultural adaptation and local keyword incorporation to boost sales effectively.

Investing in pay-per-click advertising is a necessary long-term strategy to enhance visibility and achieve success in competitive e-commerce markets.

Deep dives

The Role of PPC in Amazon Success

Effective pay-per-click (PPC) advertising is crucial for success on Amazon, as the platform does not prioritize listings without adequate funding. Sellers often experience initial losses, with high advertising costs leading to a poor Advertising Cost of Sale (ACOS) before they can optimize their strategies for profitability. It's essential to view PPC as a long-term investment that fuels visibility within the marketplace. Sellers must be prepared to invest in PPC to increase their chances of succeeding in a competitive environment.

Intro

2min

From Martial Arts to E-Commerce: The Power of Localization

2min

Mastering Localization for Amazon Success

7min

The Importance of Quality Localization in E-Commerce

4min

Fueling Success through PPC Campaigns on Amazon

5min

Greatest Hits: Localization Boosts Amazon Selling with Omar Angri

MarginBusiness is a specialized agency dedicated to helping businesses expand their reach beyond Amazon.com and tap into the lucrative markets of Europe and the UK. By providing comprehensive support in overcoming language barriers, MarginBusiness enables clients to communicate effectively with customers in their native languages, ensuring that businesses don't miss out on significant sales opportunities due to linguistic challenges.

Rather than relying on freelance translators from platforms like Upwork or Fiverr, MarginBusiness offers a more holistic approach, providing an all-encompassing service that goes beyond mere translation. With their expertise in navigating the intricacies of various markets, MarginBusiness ensures that clients receive the best possible support, ultimately saving both time and money while maximizing their potential for growth and success in the competitive world of e-commerce.

Omar Angri, an experienced professional with a background in graphic design, shifted his career focus when he became passionate about kickboxing. In 2005, he seized the opportunity in the emerging e-commerce sector and started his first online retail business based in Paris, France. Omar sharpened his skills through various corporate positions and international relocations and eventually founded his third enterprise - MarginBusiness Agency.

As a thriving digital entrepreneur, Omar has expanded his agency into an international consulting firm specializing in helping brands excel on Amazon. By utilizing his expertise in Listing Optimization and Localization, Omar and his team support clients in breaking into worldwide markets and differentiating themselves in a competitive space. Presently based in Dubai, UAE, Omar continues to steer his business with the same resolve and ambition that has defined his entrepreneurial journey.

No.1 eCom Operations hack

The thing is, the Amazon engine is not running if you don't fuel it. So Amazon won't consider you if you don't put in a little bit of PPC and understand what you're doing.

You Will Learn

The significance of localization and local keywords for international appeal.
Mistakes to avoid and challenges in new market expansion.
The 3-step SEO process for Amazon listings and the importance of native speakers.
How well-localized listings boost customer engagement and sales.

Let’s keep learning and growing together in the world of eCommerce!

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The eCom Ops Podcast

Greatest Hits: Localization Boosts Amazon Selling with Omar Angri

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Role of PPC in Amazon Success

Localization: A Key to International Selling

Building a Brand for Long-term Success

Greatest Hits: Localization Boosts Amazon Selling with Omar Angri

Remember Everything You Learn from Podcasts