Omar Angri, CEO of MarginBusiness.com, is an expert in helping brands excel on Amazon through localization. He discusses the journey from graphic design and kickboxing to e-commerce, revealing how his unique background shapes his approach. Omar emphasizes the importance of using localized keywords and cultural insights rather than simple translations for success in international markets. He outlines a three-layer process for optimizing product listings and highlights the impact of professional localization on conversion rates and SEO in boosting online sales.
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insights INSIGHT
Localization Importance
Google Translate is insufficient for international Amazon expansion, often scaring customers away.
Local keywords and appealing product descriptions, tailored to the target market, are essential for success.
volunteer_activism ADVICE
Keyword Optimization
Use tools like Helium 10 for keyword research, but filter results with native speaker insights.
Prioritize native-sounding listings over simply using popular, but nonsensical, foreign keywords.
question_answer ANECDOTE
Client Success Story
Margin Business helped a small client grow significantly by focusing on French market localization.
The client's sales skyrocketed, leading to acquisition and an annual revenue of around $50 million.
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Greatest Hits: Localization Boosts Amazon Selling with Omar Angri
MarginBusiness is a specialized agency dedicated to helping businesses expand their reach beyond Amazon.com and tap into the lucrative markets of Europe and the UK. By providing comprehensive support in overcoming language barriers, MarginBusiness enables clients to communicate effectively with customers in their native languages, ensuring that businesses don't miss out on significant sales opportunities due to linguistic challenges.
Rather than relying on freelance translators from platforms like Upwork or Fiverr, MarginBusiness offers a more holistic approach, providing an all-encompassing service that goes beyond mere translation. With their expertise in navigating the intricacies of various markets, MarginBusiness ensures that clients receive the best possible support, ultimately saving both time and money while maximizing their potential for growth and success in the competitive world of e-commerce.
Omar Angri, an experienced professional with a background in graphic design, shifted his career focus when he became passionate about kickboxing. In 2005, he seized the opportunity in the emerging e-commerce sector and started his first online retail business based in Paris, France. Omar sharpened his skills through various corporate positions and international relocations and eventually founded his third enterprise - MarginBusiness Agency.
As a thriving digital entrepreneur, Omar has expanded his agency into an international consulting firm specializing in helping brands excel on Amazon. By utilizing his expertise in Listing Optimization and Localization, Omar and his team support clients in breaking into worldwide markets and differentiating themselves in a competitive space. Presently based in Dubai, UAE, Omar continues to steer his business with the same resolve and ambition that has defined his entrepreneurial journey.
No.1 eCom Operations hack
The thing is, the Amazon engine is not running if you don't fuel it. So Amazon won't consider you if you don't put in a little bit of PPC and understand what you're doing.
You Will Learn
The significance of localization and local keywords for international appeal.
Mistakes to avoid and challenges in new market expansion.
The 3-step SEO process for Amazon listings and the importance of native speakers.
How well-localized listings boost customer engagement and sales.
Let’s keep learning and growing together in the world of eCommerce!
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