The eCom Ops Podcast
Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek
Aug 23, 2024
David Cikanek, Head of Global Sales at EXPANDO, shares his expertise in connecting local stores with global e-commerce marketplaces, especially in Central and Eastern Europe. He discusses strategies for maximizing online sales, emphasizing the importance of the right platform. David also tackles customer satisfaction, revealing how effective return policies can influence return rates. Additionally, he explores the complexities of navigating language barriers in international markets and offers insights on future e-commerce trends that businesses should prepare for.
24:09
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Quick takeaways
- Understanding the distinction between sprinter and marathon runner seller archetypes is crucial for developing effective e-commerce strategies.
- Optimizing returns handling with prepaid shipping labels significantly enhances customer satisfaction and can positively influence repeat purchase rates.
Deep dives
Understanding Different Seller Types
Two primary seller archetypes are identified: sprinters and marathon runners. Sprinters are distributors who market a wide array of products, often seeking quick profits in rapidly changing markets. Marathon runners, on the other hand, are brand owners focused on long-term strategies and the development of their brands over time. Despite their different approaches, both types of sellers face the common challenge of seeking new customers and more effective marketing strategies.
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