The eCom Ops Podcast Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek
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Aug 23, 2024 David Cikanek, Head of Global Sales at EXPANDO, shares his expertise in connecting local stores with global e-commerce marketplaces, especially in Central and Eastern Europe. He discusses strategies for maximizing online sales, emphasizing the importance of the right platform. David also tackles customer satisfaction, revealing how effective return policies can influence return rates. Additionally, he explores the complexities of navigating language barriers in international markets and offers insights on future e-commerce trends that businesses should prepare for.
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Shipping Strategies
- If you're a brand owner considering selling on Amazon, use Fulfillment by Amazon (FBA).
- If you're a reseller with many products, use existing carriers and optimize returns.
Returns: Key Differentiator
- Differentiating through shipping speed is minimal; returns are where you stand out.
- Providing prepaid return labels improves customer satisfaction and reviews.
Prepaid Return Labels
- Prepaid return labels do not necessarily increase return rates.
- They improve reviews and overall sales due to better customer experience.