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Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek

The eCom Ops Podcast

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Navigating Global Marketplaces

This chapter delves into the complexities of product listing in international markets, particularly the impact of language barriers in B2C engagements. It examines the competitive landscape of eCommerce platforms in Central Europe, focusing on emerging marketplaces like heureka and the dominance of giants such as Amazon. The discussion emphasizes the need for local sellers to build emotional connections with consumers and consider professional support to thrive amidst growing competition.

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