David Cikanek, Head of Global Sales at EXPANDO, shares his expertise in connecting local stores with global e-commerce marketplaces, especially in Central and Eastern Europe. He discusses strategies for maximizing online sales, emphasizing the importance of the right platform. David also tackles customer satisfaction, revealing how effective return policies can influence return rates. Additionally, he explores the complexities of navigating language barriers in international markets and offers insights on future e-commerce trends that businesses should prepare for.