In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29)• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50• Why he avoids the debate between gated and ungated content (19:20)• Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08)• How to run effective paid search campaigns (31:15)• The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder

In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insights case studies provide to SaaS companies (4:15)• How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54)• The biggest mistakes companies make in their case studies and how to avoid them (11:51)• Joel shares his thoughts on using case studies as a lead magnet (16:06)• Why companies should avoid gating case studies (18:20)• A creative way B2B SaaS companies can gate and ungate their case studies (20:39)• Favorite books and business leaders (21:40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke

In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14)• Using AI tools to transform marketing activities (27:59)• Running ads on Reddit (32:00)• Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census

In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.Episode Highlights:• Why Matt is obsessed about B2B SaaS companies growth (0:29)• The 4 pillars to scaling a software company (1:45)• How to improve engagement with leads so that they can schedule and show up for meetings (4:27)• How to build trust into your sales process and unleashing the power of video testimonials (7:32)• How to use stories effectively in your client interactions (9:32)• The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39)• Why you must educate your prospective clients (17:54) • Why the Demo session goes beyond showing your product (21:01)• How you can stay honest without losing sales (23:42)• 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41)• Favorite books, apps, communities and business leaders (32:17) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has learnt from working with various B2B companies (0:36)• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)• The importance of properly evaluating B2B attribution insights (5:03)• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)• Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)• How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)• Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)• The biggest attribution problem B2B companies face and how to solve it (27:17)• Why he has stopped grouping customers in funnels (28:26)• Using Linkedin to run account based and role based retargeting ads (31:32)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/

In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years. Episode Highlights:• How to make SEO work for you without building backlinks (2:21)• Building a successful content writing team using non-native English speakers (6:24)• The secret formula for ranking websites high on Google (8:18)• The ideal number of pages agencies need to produce every month (11:07)• Why link building is not a quick fix for search rankings (12:11) • How to incorporate Tiktok and YouTube Shorts into your ranking strategy (13:36)• How long does it take to start seeing noticeable SEO results from publishing content (17:15)• How to find good writers, why you shouldn’t limit your search to American writers and how his agency Workello helps to solve this problem (19:00)• The tech stack used to power his company ContentDistribution.com (21:57)• The biggest struggle he is currently facing in his business operations (22:33)• The major differences between adopting a Paid Ads strategy and an SEO strategy that agencies need to be aware of (25:46)• Favorite books, apps, communities and business leaders (29:41) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-nick-jordan-b2b-seo

In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16) • Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33) • A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)• How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12)• How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50)• The major mistakes B2B companies must avoid when describing their services (12:13)• Favorite books, apps, communities and business leaders (14:38) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.Episode Highlights:• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)• How Followup CRM grew to over 2000 customers despite running a lean operation (2:22) • The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24)• Using webinars, stories and case studies to spur business growth (5:09) • How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02)• The next frontier of growth in the company (9:36)• Favorite books, apps, communities and business leaders (13:56) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.Episode Highlights:• The biggest challenge they are currently facing (24:14)• Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32)• How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15) • How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47) • The countries with the largest number of users (13:26)• How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58) • How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11)• Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36)• The biggest challenge they are currently facing (24:14)• Favorite book and business leader (27:15)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-invoiceninja-growth-hacking-shalom-stark/

In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers. Episode Highlights:●Nachum talks about the major pain point he experienced that led to creating Book Like A Boss (0:25)●Why he chose to initially bootstrap Book Like A Boss instead of going after VC funding (2:50)●Key strategies he adopted to grow Book Like A Boss to over 60,000 users in five years (4:20)●How he leveraged Appsumo to grow his userbase and maximize revenue despite offering lifetime access (6:27)●Why Book Like A Boss is launching a new partner program to supercharge product growth (9.11)●Why he is serious about inbound sales strategy for the company service plans Book Like A Box is offering (13:08)●New growth opportunities they are presently exploring at Book Like A Box (14.00)●The biggest struggle he has experienced while running the company (16.48)●Favorite books, apps and business leaders to follow (18:05)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-appsumo-product-led-growth-nachum-kligman/