In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16) • Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33) • A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)• How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12)• How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50)• The major mistakes B2B companies must avoid when describing their services (12:13)• Favorite books, apps, communities and business leaders (14:38) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/