In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.Episode Highlights:• Why Matt is obsessed about B2B SaaS companies growth (0:29)• The 4 pillars to scaling a software company (1:45)• How to improve engagement with leads so that they can schedule and show up for meetings (4:27)• How to build trust into your sales process and unleashing the power of video testimonials (7:32)• How to use stories effectively in your client interactions (9:32)• The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39)• Why you must educate your prospective clients (17:54) • Why the Demo session goes beyond showing your product (21:01)• How you can stay honest without losing sales (23:42)• 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41)• Favorite books, apps, communities and business leaders (32:17) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/