How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has learnt from working with various B2B companies (0:36)• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)• The importance of properly evaluating B2B attribution insights (5:03)• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)• Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)• How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)• Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)• The biggest attribution problem B2B companies face and how to solve it (27:17)• Why he has stopped grouping customers in funnels (28:26)• Using Linkedin to run account based and role based retargeting ads (31:32)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/