SaaS Marketing Superstars

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his flourishing career as a CPA and discovered his love for technology (2:14)●Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ●How Vajro acquired their first 100 paying customers (7:25)●How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43)●How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59)●The biggest challenge new Shopify app businesses are facing today (13:59)●Untapped marketing opportunities for B2B SaaS companies (16:51)●How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28)●Why churn is the biggest problem Vajro is currently struggling with (19:26)●Favorite books and business leaders to follow (20:51)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/

In this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights:●Andy discusses his career trajectory and how he launched Gated (0:27)●How Gated gained traction and helps to keep your inbox distraction-free (3:59) ●The process involved in deciding the company’s name and how the Gated.com domain name was eventually acquired (7:06)●The strategies Gated employed to launch successfully on Product Hunt (9:00) ●How Gated grew 40% month over month within the last 3 months (12:22)●Go-to-market strategies that SaaS companies can adopt to stand out from the noise (15:59)●The framework SaaS founders can use to quickly create quality content without spending much time (20:59)●Why LinkedIn is in danger of killing its golden goose (24:20)●How to create ads that convert on LinkedIn and Facebook (26:04)●Favorite books, apps, companies and SaaS leaders to follow (28:19)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-andy-mowat-go-to-market-strategy/

In this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. Episode Highlights:- Why Jeremiah focused on the SaaS industry (1.39)- The 4-parts SEO framework SimpleTiger developed for SaaS companies (4.28)- How to use customers pain points to aid keyword research (7.48)- The major mistake SaaS companies must avoid during link building (9.26)- Why SaaS companies should adopt a hybrid approach to capturing leads instead of gating all their content (17.02)- How SaaS companies can strategically ungate their content, let it rank organically and flood their pipelines with leads (19.19)- Scammy strategies and other Black Hat SEO techniques you must avoid to prevent Google penalties (25.42)- The key factor that determines your website's rank on Google today (30.12)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-saas-seo-jeremiah-smith/

In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.Episode Highlights:- Lemlist’s unique personalization features that differentiate it from other tools (1.14)- How Guillaume created Lemlist (2.22)- How Lemlist grew their facebook group and their content creation strategy (5.31)- Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34)- How Lemlist invests in building their team members’ personal brands (13.34)- Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30) - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14)- How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11)- How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10)- Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content

In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/

Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/

Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-smale/

In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gabriel-ehrlich-linkedin-ads/

Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/

In this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-capterra-ryan-shank-phonewagon/