In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.Episode Highlights:- Lemlist’s unique personalization features that differentiate it from other tools (1.14)- How Guillaume created Lemlist (2.22)- How Lemlist grew their facebook group and their content creation strategy (5.31)- Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34)- How Lemlist invests in building their team members’ personal brands (13.34)- Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30) - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14)- How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11)- How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10)- Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content