SaaS Marketing Superstars
SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
Latest episodes
Jun 17, 2021 • 21min
Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes
On this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically increase website conversion rates.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-saas-messaging-pedro-cortes
Sep 25, 2020 • 34min
How Facebook Ads Fueled Proof’s Rapid Growth with Dave Rogenmoser
On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck...
Sep 8, 2020 • 27min
How Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuen
On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote...
Aug 19, 2020 • 32min
Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way
On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale...
Jul 21, 2020 • 43min
Episode 10 - Positioning your SaaS for Success with April Dunford
In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand...
Jul 13, 2020 • 33min
Episode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines
In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side...
Jun 30, 2020 • 21min
Episode 8 - Why Quizzes Convert Higher Than Landing Pages with Anand Kansal
In this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources...
Jun 24, 2020 • 41min
Episode 7 - How Bonjoro Uses Personalized Videos to Convert 30% of their Leads with Oli Bridge
In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get...
Jun 16, 2020 • 27min
Episode 6 - Tom Hunt’s Formula for Driving B2B Sales with Podcasts
In this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in...
Jun 10, 2020 • 29min
Episode 5 - How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half with Scott Desgrosseilliers
In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in...
