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SaaS Marketing Superstars

Latest episodes

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Jun 1, 2020 • 30min

Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup....
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May 26, 2020 • 25min

Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton

Today, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why...
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May 18, 2020 • 20min

Episode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara Green

In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site....
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May 13, 2020 • 24min

Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder

Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show...
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May 8, 2020 • 3min

Episode 0 - Welcome to the SaaS Marketing Superstars Podcast

Welcome to the SaaS Marketing Superstars podcast. In this short, 2-minute  episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect...

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