SaaS Marketing Superstars
SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
Latest episodes
Jun 1, 2020 • 30min
Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim
In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup....
May 26, 2020 • 25min
Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton
Today, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why...
May 18, 2020 • 20min
Episode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara Green
In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site....
May 13, 2020 • 24min
Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder
Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show...
May 8, 2020 • 3min
Episode 0 - Welcome to the SaaS Marketing Superstars Podcast
Welcome to the SaaS Marketing Superstars podcast. In this short, 2-minute episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect...
