

Speakernomics
National Speakers Association
The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.
Episodes
Mentioned books

Sep 10, 2024 • 42min
Prioritizing Life and Career with Dr. Willie Jolley, CSP, CPAE, Cavett Recipient
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers.In this session, Dr. Jolley will help you:
Prioritize aspects of life effectively to create a harmonious balance between work and family.
Utilize the importance of consistent and multi-platform content creation and dissemination to engage broader audiences.
Develop an understanding of how speaking frequently can hone your skills and increase your confidence.
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Sep 3, 2024 • 36min
What Makes a Speaker Different?
Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests.In this session, you will:
Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience.
Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business.
Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches.
In this all-star session, you will hear from:
Scott McKain, CSP, CPAE, Cavett Award Recipient
Mark Scharenbroich, CSP, CPAE
John Watkis
Thom Singer, CSP
Jess Pettitt, CSP
Frank Kitchen, CSP
Sylvie di Giusto, CSP
Tim Mathy
Michelle Joyce
Karen McCullough, CSP
Clint Pulver, CSP
Denise Hamilton
Shannon Jones
Nona Prather
Mike Ganino
Mark Levy
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Aug 27, 2024 • 25min
Cold Outreach Unveiled with Lisa Ryan, CSP
Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.In this session, Lisa will help you:
Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships
Additional Links & Resources:
Learn more about Motivational Media
Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker!
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Aug 21, 2024 • 24min
Maximize the Effectiveness of Your Vocal Deliveries & Maintain Vocal Health with John Watkis
Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.In this episode, John will:
Explain how to self-assess and monitor vocal habits to improve speaking performance.
Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises.
Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement.
Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience.
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Aug 13, 2024 • 20min
Repurpose Your Content Using AI-Powered Software with Greg Wasserman
Greg Wasserman, Head of Relationships for Castmagic, shares insights on how AI can revolutionize content creation for speakers. He discusses transforming audio and video into written content effortlessly, maximizing the value of keynotes and coaching calls. Greg emphasizes the importance of repurposing Q&A sessions into engaging resources and offers strategies for enhancing online visibility through social media. Tune in to discover how AI tools can streamline marketing strategies and empower speakers to connect in innovative ways!

Aug 6, 2024 • 32min
The X-Factor of In-Demand Speakers
In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.In this session, the experts will:
Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners.
Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention.
Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage.
In this all-star session, you will hear from:
Meridith Elliott Powell, CSP, CPAE
Tim Mathy
James Bauchum
Henna Pryor
Richard Schelp
Deia Starr Rank
Clint Pulver, CSP
Lois Creamer
Grant Baldwin
Shannon Jones
Michelle Joyce
Dejah Urbanovitch
Denise Hamilton
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Jul 30, 2024 • 30min
Transformative Power of Video in the Speaking Business with Matt Bauer
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.In this session, Matt will:
Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event.
Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences.
Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement.
Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection.
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Jul 23, 2024 • 37min
Navigating Association Speaking with Ed Rigsbee, CAE, CSP
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses. In this session, Ed will:
Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic.
Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers.
Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each.
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Jul 16, 2024 • 20min
The Speaker's Guide to Authenticity, Storytelling & Impactful Delivery with Mike Domitrz, CSP, CAPE
In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career. In this session, Mike will:
Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk.
Guide speakers to evaluate their content and delivery to ensure they are subject matter experts, trusting their knowledge to speak confidently without the crutch of a script.
Encourage speakers to apply techniques in selling from the stage tactfully, ensuring that any sales pitch offers genuine value and doesn't detract from the primary content of the presentation.
Additional Links & Resources:
Learn more about Mike's October Speaker Retreat in Costa Rica!
2024 Influence Aug 3-6th Denver, CO
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Jul 9, 2024 • 50min
Expert Advice: How to Create Captivating Speaker Demo Reels
In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.By the end of this episode*, you will:
Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.
Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs.
Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video.
Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise.
In this all-star session, you will hear from:
Meridith Elliott-Powell, CSP, CPAE
Lois Creamer
Tim Mathy
Robert Kennedy, III, CSP
Michelle Joyce
Sylvie di Giusto, CSP
Dejah Urbanovitch
Clint Pulver, CSP
Richard Schlep
James Bauchum
Shannon Jones
Grant Baldwin
Matt Bauer
Chris West
*Watch this episode on YouTube! Learn more about your ad choices. Visit megaphone.fm/adchoices