Kenneth "Shark" Kinney speaks with Phil Van Hooser, CSP, CPAE, Cavett Recipient, and Alyson Van Hooser, exploring the art of building a trusted brand and a family legacy in the speaking industry. With Phil's seasoned expertise and Alyson's leadership acumen, they offer invaluable insights.

In this episode, Phil and Alyson will:

• Discuss the importance of mentorship and character, urging speakers to seek out mentors who are genuine on and off stage.
• Share effective strategies for generating business leads, emphasizing the power of personalized communication through calls and emails over social media.
• Explain the transition from a personal to a family speaker brand, highlighting digital identity considerations and the benefits of co-presenting to offer diverse perspectives.
• Illustrate the impact of storytelling in shifting audience perceptions and establishing credibility, especially for young leaders overcoming stereotypes.

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