In this session, Traci will: Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success. Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker. Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety. Learn more about your ad choices. Visit megaphone.fm/adchoices

Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.In this session, Patricia will:Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths.Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations.Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market. In this session, you will: Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances. Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints. Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a deep dive into professional speaking tips that will elevate your approach to inclusivity, audience engagement, and message delivery.In this session, Lenora will: Demonstrate how to create a compelling opening that captures the audience's attention within the first 60 seconds. Illustrate the importance of cultural research and adaptation to resonate with diverse audiences across industries and cultures. Model effective strategies for handling Q&A sessions, ensuring they enhance rather than detract from your final message. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Christine Cashen, a CSP Hall of Famer, award-winning author, and cancer survivor, as she shares her valuable insights on crafting engaging speaker introductions and memorable titles.In this session, Christine will: Demonstrate how to spark curiosity in an audience with a captivating and personalized introduction to form strong connections. Guide speakers to create unique, standout titles and taglines that differentiate them from the competition. Explain the importance of naming and claiming your core concepts to create memorable, actionable advice for audiences. For more information please visit: Christine Cashen: Dynamic, Hilarious Motivational Speaker Learn more about your ad choices. Visit megaphone.fm/adchoices

Lois Creamer, a consultant and author known for helping speakers maximize their business potential, shares key insights on adapting to the evolving speaking landscape. She discusses the shift to virtual presentations and the necessity of embracing platforms like Zoom. Lois emphasizes the importance of protecting intellectual property through licensing, while also integrating AI as a tool to enhance creativity without losing one's unique voice. Additionally, she highlights how networking with the National Speakers Association can foster growth and community in a competitive industry.

In this milestone 200th episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Dr. Nido Qubein explore the principles of legacy, impact, and the essential elements of connecting authentically with an audience. Offering valuable insights for professional speakers seeking to elevate their craft.In this session, Dr. Qubein will: Explain how adversity can be transformed into abundance by building strength and distinction, drawing from his inspiring background as an immigrant and his subsequent rise to prominence. Highlight the importance of authenticity over charisma in public speaking, emphasizing that genuine experiences and stories from building businesses significantly resonate with audiences. Analyze the critical balance between content and context in delivering effective speeches, stressing the need to tailor messages to suit the audience and the specific circumstances. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kenneth "Shark" Kinney speaks with Phil Van Hooser, CSP, CPAE, Cavett Recipient, and Alyson Van Hooser, exploring the art of building a trusted brand and a family legacy in the speaking industry. With Phil's seasoned expertise and Alyson's leadership acumen, they offer invaluable insights.In this episode, Phil and Alyson will: Discuss the importance of mentorship and character, urging speakers to seek out mentors who are genuine on and off stage. Share effective strategies for generating business leads, emphasizing the power of personalized communication through calls and emails over social media. Explain the transition from a personal to a family speaker brand, highlighting digital identity considerations and the benefits of co-presenting to offer diverse perspectives. Illustrate the impact of storytelling in shifting audience perceptions and establishing credibility, especially for young leaders overcoming stereotypes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gain practical insights and case studies that show how you can maximize your social media presence and connect more effectively with potential clients. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with social media expert, and bestselling author, Corey Perlman, CSP about the essential role of social media strategies in a professional speaker's business. In this session, Corey will: Explain the significance of leveraging existing content, such as keynotes and interviews, to curate authentic and engaging social media posts. Illustrate strategies for growing a follower base on platforms like LinkedIn and Instagram, with particular focus on using sponsored posts effectively. Discuss the benefits of consistency in social media presence and maintaining top-of-mind awareness through strategic content sharing. Learn more about your ad choices. Visit megaphone.fm/adchoices

This year, the National Speakers Association hosted its first national speaking competition, where finalists competed at the annual Influence summer conference in August.In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with competition mastermind, Mike Brian, regional competition winner Jody Orgill Brown, and national competition winner Jeff Rogers. Together, they delve into the significance of storytelling in the professional speaking arena and discuss the impact of the "Last Story Standing" competition.In this session, you will: Analyze the benefits of participating in storytelling competitions to enhance speaking skills and career visibility. Demonstrate the importance of storytelling structure, such as using a "rhythm document" for creating impactful narratives. Evaluate the process of refining stories through continuous practice and emotional engagement. ADDITIONAL RESOURCES Click Here to learn more about NSA's Last Story Standing and find out how YOU can compete in 2025! Learn more about your ad choices. Visit megaphone.fm/adchoices