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Speakernomics
AI, Licensing, and Virtual Speaking: Key Strategies for Success with Lois Creamer
Dec 24, 2024
Lois Creamer, a consultant and author known for helping speakers maximize their business potential, shares key insights on adapting to the evolving speaking landscape. She discusses the shift to virtual presentations and the necessity of embracing platforms like Zoom. Lois emphasizes the importance of protecting intellectual property through licensing, while also integrating AI as a tool to enhance creativity without losing one's unique voice. Additionally, she highlights how networking with the National Speakers Association can foster growth and community in a competitive industry.
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Quick takeaways
- The shift to virtual presentations necessitates speakers to adapt their methods and become proficient in using platforms like Zoom.
- Strategic licensing of intellectual property is essential for speakers to manage content rights effectively in a digitally-driven landscape.
Deep dives
The Transformation of the Speaking Industry
The podcast emphasizes the significant transformation within the professional speaking industry, largely driven by advancements in technology. Virtual platforms, such as Zoom and Teams, have become essential tools for speakers, especially following the COVID-19 pandemic, which encouraged wider acceptance of virtual presentations. This shift necessitated adapting traditional speaking methods to engage audiences remotely, making technological proficiency vital for success. Additionally, the episode stresses the importance of understanding licensing issues regarding recorded content, as managing intellectual property has become increasingly complex in today's digital landscape.
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