Speakernomics

Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.In this session, Lisa will help you: Understand the importance of cold outreach and overcoming the fear of the phone Identifying key industry associations for building your prospect list Effective techniques for phone outreach and leaving impactful voicemails Crafting personalized and compelling emails to generate leads Utilizing CRM systems for consistent follow-up and maintaining client relationships Additional Links & Resources: Learn more about Motivational Media Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.In this episode, John will: Explain how to self-assess and monitor vocal habits to improve speaking performance. Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises. Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement. Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Wasserman, Head of Relationships for Castmagic, shares insights on how AI can revolutionize content creation for speakers. He discusses transforming audio and video into written content effortlessly, maximizing the value of keynotes and coaching calls. Greg emphasizes the importance of repurposing Q&A sessions into engaging resources and offers strategies for enhancing online visibility through social media. Tune in to discover how AI tools can streamline marketing strategies and empower speakers to connect in innovative ways!

In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.In this session, the experts will: Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners. Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention. Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage. In this all-star session, you will hear from:  Meridith Elliott Powell, CSP, CPAE Tim Mathy James Bauchum Henna Pryor Richard Schelp Deia Starr Rank Clint Pulver, CSP Lois Creamer Grant Baldwin Shannon Jones Michelle Joyce Dejah Urbanovitch Denise Hamilton Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.In this session, Matt will: Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event. Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences. Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement. Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Association Expert, and co-founder of Cigar PEG, Ed Rigsbee, CAE, CSP. Ed shares his expert strategies for speakers aiming to connect with associations and leverage those connections to grow their businesses. In this session, Ed will: Illustrate the significance of positioning oneself as a thought leader within a specific industry using a parachute analogy to determine the core topic. Advise on the importance of building relationships with editors by offering valuable articles, which can lead to introductions to key decision makers. Emphasize the need for speakers to have different fee structures for corporate and nonprofit events and discuss the pros and cons of each.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney sits down with Hall of Fame Speaker & coach, Mike Domitrz, CSP, CPAE, who shares his expertise on thriving and growing a speaking career. In this session, Mike will: Challenge speakers to differentiate their approach to scripting by finding a balance that allows their authentic personality to shine through, rather than adhering strictly to a fully scripted talk. Guide speakers to evaluate their content and delivery to ensure they are subject matter experts, trusting their knowledge to speak confidently without the crutch of a script. Encourage speakers to apply techniques in selling from the stage tactfully, ensuring that any sales pitch offers genuine value and doesn't detract from the primary content of the presentation. Additional Links & Resources: Learn more about Mike's October Speaker Retreat in Costa Rica! 2024 Influence Aug 3-6th Denver, CO Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special edition of Speakernomics, host Kenneth "Shark" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.By the end of this episode*, you will: Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel. Demonstrate techniques to quickly and effectively grab the viewer's attention, ensuring your video is tailored to the client's needs. Explore the significance of authenticity, storytelling, and audience interaction in building a compelling and credible speaker video. Identify best practices for maintaining a dynamic and fast-paced reel that highlights your speaking style and expertise. In this all-star session, you will hear from:  Meridith Elliott-Powell, CSP, CPAE Lois Creamer Tim Mathy Robert Kennedy, III, CSP Michelle Joyce Sylvie di Giusto, CSP Dejah Urbanovitch Clint Pulver, CSP Richard Schlep James Bauchum Shannon Jones Grant Baldwin Matt Bauer Chris West *Watch this episode on YouTube! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney delves into the intricacies of transforming your relationship with your audience with Keynote Director, Mike Ganino.In this session, Mike will: Differentiate between public speaking coaching and keynote directing, emphasizing the need for professional speakers to elevate their performance beyond basic stage comfort and into transformative experiences. Demonstrate how specificity and heightened sensory details in storytelling, such as using vivid imagery and physical actions, can significantly enhance audience connection and engagement. Encourage speakers to critically analyze their stage movements and vocal choices, ensuring they add clarity and contrast to keep the audience engaged and on edge. Additional Links: About Mike Ganino 2024 Influence Conference NSA Membership Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Mike Stickler, delve into the evolving landscape of book publishing and marketing for professional speakers. As the founder of Leadership Books and an experienced author, Mike shares invaluable insights tailored for today's dynamic market.In this session, Mike will: Analyze the importance of a multi-faceted marketing strategy including social media testing, continual audience engagement, and leveraging influential endorsers to improve book visibility and sales. Distinguish between traditional and online book selling, recognizing the necessity of collecting buyer data and adapting to changing consumer behaviors in bookstores. Explore the benefits of converting books into engaging online courses, incorporating elements like video, music, and graphics to reach broader audiences and boost marketing efforts. Join this informative session to modernize your approach to book publishing and enhance your speaking business with actionable marketing strategies.Additional Links Leadership Books NSA Influence Conference Learn more about your ad choices. Visit megaphone.fm/adchoices