
Speakernomics
The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.
Latest episodes

Oct 1, 2024 • 28min
Magic, Moments, and Mastery: Tips for Engaging and Inspiring Audiences with Jon Petz, CSP, CPAE
This week on Speakernomics, host Kenneth "Shark" Kinney speaks with newly inducted Hall of Famer, Jon Petz, CSP, CPAE. Jon's mastery in integrating magic with speaking has not only wowed audiences but has also set new benchmarks in creating memorable moments on stage.In this session, Jon will:
Illustrate how to create unique connections and memorable moments on stage, ensuring the audience feels a sense of amazement and emotional engagement.
Analyze the balance between delivering high content and maintaining audience engagement, emphasizing the need for actionable tactics coupled with a compelling narrative.
Encourage speakers to embrace their unique traits and get coaching early to refine their craft and structure, thereby enhancing their onstage presence and overall speaking performance.
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Sep 24, 2024 • 22min
Using Curiosity to Boost Your Speaking Career with Diana Kander
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Diana Kander, an innovation consultant, keynote speaker, former professor, and New York Times bestselling author, to share her insights on leveraging curiosity in the speaking business.In this session, Diana will:
Illustrate the significance of constantly iterating and improving the core product, which is the speech itself, at every stage of a speaking career.
Encourage speakers to prioritize activities with high ROI and concentrate on the fundamentals of relationship management and referral follow-ups.
Model the practice of breaking down and repurposing content into flexible "chunks" to customize speeches for different audiences effectively.
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Sep 17, 2024 • 36min
What Does it Mean to Earn Your CSP?
In this episode of Speakernomics, host Kenneth "Shark" Kinney, speaks with several of NSA's Certified Speaking Professionals. This esteemed group sheds light on the significance and impact of acquiring the Certified Speaking Professional (CSP) designation in the speaking industry.In this session, guests will:
Highlight the CSP designation as a marker of legitimacy and an essential differentiator in marketing that assures clients of professionalism and commitment.
Discuss the evaluation process, and emphasize investing in high-quality video presentations and maintaining meticulous documentation of speaking engagements.
Recommend connecting with mentors and leveraging resources from the National Speakers Association (NSA) to navigate the CSP certification journey efficiently.
In this episode, you'll hear from:
Frank Kitchen, CSP
Rob Ferre, CSP
Krista Neher, CSP
Genie Snyder, CSP
Heather Younger, CSP
Michelle McCullough, CSP
John Chen, CSP
Lisa Ryan, CSP
Mike Mooney, CSP
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Sep 10, 2024 • 42min
Prioritizing Life and Career with Dr. Willie Jolley, CSP, CPAE, Cavett Recipient
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame speaker Dr. Willie Jolley about the art and science of professional speaking. With a career spanning countless successful engagements and media appearances, Dr. Jolley offers invaluable advice for both aspiring and seasoned speakers.In this session, Dr. Jolley will help you:
Prioritize aspects of life effectively to create a harmonious balance between work and family.
Utilize the importance of consistent and multi-platform content creation and dissemination to engage broader audiences.
Develop an understanding of how speaking frequently can hone your skills and increase your confidence.
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Sep 3, 2024 • 36min
What Makes a Speaker Different?
Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests.In this session, you will:
Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience.
Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business.
Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches.
In this all-star session, you will hear from:
Scott McKain, CSP, CPAE, Cavett Award Recipient
Mark Scharenbroich, CSP, CPAE
John Watkis
Thom Singer, CSP
Jess Pettitt, CSP
Frank Kitchen, CSP
Sylvie di Giusto, CSP
Tim Mathy
Michelle Joyce
Karen McCullough, CSP
Clint Pulver, CSP
Denise Hamilton
Shannon Jones
Nona Prather
Mike Ganino
Mark Levy
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Aug 27, 2024 • 25min
Cold Outreach Unveiled with Lisa Ryan, CSP
Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.In this session, Lisa will help you:
Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships
Additional Links & Resources:
Learn more about Motivational Media
Click here to learn more about how NSA Membership can help you build a better speaking business and become a better speaker!
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Aug 21, 2024 • 24min
Maximize the Effectiveness of Your Vocal Deliveries & Maintain Vocal Health with John Watkis
Kenneth "Shark" Kinney speaks with John Watkis, an acclaimed speaker, voiceover artist, actor, and coach this week on Speakernomics. John shares his expert advice on how professional speakers can maximize the effectiveness of their vocal deliveries and maintain vocal health.In this episode, John will:
Explain how to self-assess and monitor vocal habits to improve speaking performance.
Instruct on the importance of proper vocal preparation and maintenance through hydration, vocal rest, and specific exercises.
Demonstrate the significance of utilizing pitch, pace, volume, and tone to create a captivating and dynamic speaking engagement.
Motivate speakers to embrace their authentic voice and integrate their personality into their presentations for a genuine connection with the audience.
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Aug 13, 2024 • 20min
Repurpose Your Content Using AI-Powered Software with Greg Wasserman
Greg Wasserman, Head of Relationships for Castmagic, shares insights on how AI can revolutionize content creation for speakers. He discusses transforming audio and video into written content effortlessly, maximizing the value of keynotes and coaching calls. Greg emphasizes the importance of repurposing Q&A sessions into engaging resources and offers strategies for enhancing online visibility through social media. Tune in to discover how AI tools can streamline marketing strategies and empower speakers to connect in innovative ways!

Aug 6, 2024 • 32min
The X-Factor of In-Demand Speakers
In this episode of Speakernomics, host Kenneth "Shark" Kinney invites 13 expert speakers to share their insights on what makes a speaker in-demand.In this session, the experts will:
Emphasize the importance of delivering relevant, problem-solving content tailored to a specific audience, ensuring your message resonates with the listeners.
Illustrate strategies for leveraging name recognition and creating a memorable audience experience to capture and maintain attention.
Discuss how to establish a strong reputation in the industry through continual self-marketing and by being an engaging and delightful presence on stage.
In this all-star session, you will hear from:
Meridith Elliott Powell, CSP, CPAE
Tim Mathy
James Bauchum
Henna Pryor
Richard Schelp
Deia Starr Rank
Clint Pulver, CSP
Lois Creamer
Grant Baldwin
Shannon Jones
Michelle Joyce
Dejah Urbanovitch
Denise Hamilton
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Jul 30, 2024 • 30min
Transformative Power of Video in the Speaking Business with Matt Bauer
In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Matt Bauer, founder of Motivational Media, delving into the transformative power of video in the speaking business.In this session, Matt will:
Explain the importance of capturing a speaker's authentic experience through various filming techniques, rather than just documenting the event.
Discuss the strategic use of video editing for different platforms, highlighting the need for short, jump-cut content on social media and longer, more detailed videos for professional audiences.
Encourage use of color grading and audio optimization in videos to uphold brand standards and enhance viewer engagement.
Reflect on the potential and limitations of AI in video content creation, emphasizing the distinction between technical efficiency and maintaining authentic human connection.
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