Speakernomics

Kenneth "Shark" Kinney speaks with Phil Van Hooser, CSP, CPAE, Cavett Recipient, and Alyson Van Hooser, exploring the art of building a trusted brand and a family legacy in the speaking industry. With Phil's seasoned expertise and Alyson's leadership acumen, they offer invaluable insights.In this episode, Phil and Alyson will: Discuss the importance of mentorship and character, urging speakers to seek out mentors who are genuine on and off stage. Share effective strategies for generating business leads, emphasizing the power of personalized communication through calls and emails over social media. Explain the transition from a personal to a family speaker brand, highlighting digital identity considerations and the benefits of co-presenting to offer diverse perspectives. Illustrate the impact of storytelling in shifting audience perceptions and establishing credibility, especially for young leaders overcoming stereotypes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gain practical insights and case studies that show how you can maximize your social media presence and connect more effectively with potential clients. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with social media expert, and bestselling author, Corey Perlman, CSP about the essential role of social media strategies in a professional speaker's business. In this session, Corey will: Explain the significance of leveraging existing content, such as keynotes and interviews, to curate authentic and engaging social media posts. Illustrate strategies for growing a follower base on platforms like LinkedIn and Instagram, with particular focus on using sponsored posts effectively. Discuss the benefits of consistency in social media presence and maintaining top-of-mind awareness through strategic content sharing. Learn more about your ad choices. Visit megaphone.fm/adchoices

This year, the National Speakers Association hosted its first national speaking competition, where finalists competed at the annual Influence summer conference in August.In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with competition mastermind, Mike Brian, regional competition winner Jody Orgill Brown, and national competition winner Jeff Rogers. Together, they delve into the significance of storytelling in the professional speaking arena and discuss the impact of the "Last Story Standing" competition.In this session, you will: Analyze the benefits of participating in storytelling competitions to enhance speaking skills and career visibility. Demonstrate the importance of storytelling structure, such as using a "rhythm document" for creating impactful narratives. Evaluate the process of refining stories through continuous practice and emotional engagement. ADDITIONAL RESOURCES Click Here to learn more about NSA's Last Story Standing and find out how YOU can compete in 2025! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Speakernomics, host Kenneth "Shark" Kinney speaks hall of fame speaker and emcee Jeff Civillico, CSP, CPAE. Jeff shares his expert insights on maximizing engagement and effectiveness at conferences, underlining the strategic aspects of relationship-building, philanthropy, and using video in professional speaking.In this session, Jeff will: Demonstrate the process of building and maintaining strong relationships with clients from contract finalization through post-event follow-ups, ensuring ongoing engagement and satisfaction. Illustrate the importance of personalizing client interactions and gifts based on attentive listening and observing individual client preferences to make clients feel valued and understood. Explain how to integrate philanthropy into professional speaking as a means to enhance personal connections, maintain professional fee integrity, and differentiate oneself in the market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us to learn the rich insights and actionable takeaways that epitomize the "Spirit of Cavett" and how it reshapes the speaking profession each day.In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with NSA Members, Hall of Fame Speakers, Cavett Award Recipients, and more, celebrating "The Spirit of Cavett" which NSA celebrates every year on November 14th. In this session, you will: Understand Cavett Robert's legacy and the foundational values he instilled that continue to evolve the NSA community. Explore the principles of collaboration and mutual support as central to thriving in the speaking industry. Identify the importance of giving back and mentoring new members to foster a strong, inclusive community within professional speaking organizations. Examine the impact of adopting an abundance mentality over competition. Learn more about your ad choices. Visit megaphone.fm/adchoices

Deepen your understanding of establishing meaningful connections, leveraging feedback for growth, and differentiating yourself in the speaking marketplace. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Jason O. Harris, retired lieutenant colonel from the US Air Force, bestselling author, and keynote speaker. Jason shares his journey into the world of professional speaking, underscoring critical strategies and lessons learned along the way.In this session, Jason will: Emphasize the importance of building trust with an audience through connections and systematic engagement using tools like LinkedIn and personalized videos. Illustrate how to adapt and improve from on-stage failures by receiving candid feedback and refining pre-speech preparations. Highlight the significance of a service-oriented approach, serving clients' needs and creating authentic relationships without seeking immediate returns. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a memorable episode that will arm you with the strategies you need to overcome any on-stage challenges with grace and professionalism. In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with an ensemble of seasoned speakers sharing their most memorable "epic fails" and the invaluable lessons they learned while on stage.In this session, our speakers will: Define the significance of respecting time limits and preparing backup plans to handle unforeseen circumstances. Illustrate how humor and humility can be potent tools to manage and recover from unexpected situations during presentations. Analyze the importance of being adaptable and staying positive to turn potential mishaps into valuable learning experiences. In this episode you will hear from: Marcus Sheridan, CSP Justin Jones-Fosu, CSP Jess Pettitt, CSP Dr. Mary Kelly, CSP, CPAE Jeff Civillico, CSP, CPAE Michelle McCullough, CSP Sam Richter, CSP, CPAE Fotini Iconomopoulos Corey Pearlman, CSP Diana Kander Rob Ferre, CSP Dr. Willie Jolley, CSP, CPAE, Cavett Recipient Scott McKain, CSP, CPAE, Cavett Recipient Ruby Newell-Legner, CSP, Cavett Recipient Learn more about your ad choices. Visit megaphone.fm/adchoices

Cultivate a winning sales strategy and elevate your speaking career! In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Mark Hunter, CSP, author of several books on sales and prospecting, sharing his invaluable expertise on thriving in the speaking business.In this session, Mark will: Explain the significance of maintaining a robust sales pipeline by engaging in five meaningful conversations daily to ensure consistent booking opportunities. Illustrate the advantage of adopting both a hunter and farmer mindset by sharing the importance of direct outreach and sustained engagement to secure speaking gigs. Guide speakers on establishing strong personal connections with decision-makers by discussing methods to understand their unique needs and continuously adding value to their organizations. Highlight strategies like Book a Meeting from a Meeting (BAMFAM) to keep the momentum in the sales process and reduce prospects' chances of going radio silent. Learn more about your ad choices. Visit megaphone.fm/adchoices

Deepen your understanding of the NSA Foundation's mission, and discover tangible ways to contribute to and benefit from this invaluable support network within the speaking profession.In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with chair of the NSA Foundation, Patrick Henry, CSP. In this session, Patrick will: Illustrate the pivotal role of the NSA Foundation, detailing how its diverse initiatives, including disaster relief funds, technology grants, and scholarships, are designed to support members in their most critical times of need. Explain the foundation's history and growth, demonstrating how a small act of collective generosity evolved into a robust, multi-million dollar fund serving the speaker community. Encourage speakers to take proactive steps in identifying peers who might be struggling, and learn how to fill out applications on their behalf to ensure those in need receive timely assistance. Highlight the importance of engaging with and giving back to the NSA community, elaborating on how these actions not only foster professional growth but also build lasting, meaningful relationships. Share inspiring stories of resilience and benevolence within the community, showcasing how both small and large acts of kindness have significantly impacted individuals' lives, reinforcing the message that no speaker should feel isolated. Emphasize the practical steps and processes involved in distributing aid, with insights on how to navigate the foundation's offerings in times of personal or widespread crisis. To learn more about the NSA Foundation, go to: https://www.nsafoundation.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how to stay ahead in the speaking industry by mastering the art of blending technology with genuine human connection. In this episode of Speakernomics, host Kenneth "Shark" Kinney invites Hall of Fame speaker, best-selling author, and AI expert, Sam Richter. Sam sheds light on leveraging AI to amplify your speaking business while maintaining authenticity.In this session, Sam will: Explain how to analyze the vast pool of data to find the right decision-makers and tailor your outreach, making it highly relevant and effective. Illustrate strategies to incorporate AI in building and maintaining client relationships, ensuring consistent communication without losing the human touch. Emphasize the importance of being authentic and genuine, especially in a world increasingly dominated by AI technologies, and how your humanity can be a key differentiator in winning over clients. Learn more about your ad choices. Visit megaphone.fm/adchoices