Speakernomics

This episode equips speakers with strategies to effectively position themselves across different global markets, ensuring their messages are impactful and well-received.In this episode of Speakernomics, host Kenneth Kinney (Shark) connects with an array of guest speakers to explore thriving in the international speaking arena. With global perspectives from speakers hailing from the U.S., New Zealand, the UK, Singapore, South Africa, Germany, Sweden, Mexico, and Australia, this episode dives deep into strategies for succeeding as an international speaker.In this session, participants like Ruby Newell-Legner, Sylvie di Giusto, and others will: Evaluate the significance of localizing messages to align with cultural norms and values, highlighting the need to adapt standard topics like leadership and motivation to resonate with specific audiences. Develop the ability to leverage relationships and in-person connections to open doors internationally, emphasizing the value of trust-based referrals over marketing assets. Demonstrate the importance of building credibility from within a market by providing relatable proof of expertise and relevance to local audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, the official podcast of the National Speakers Association, host Kenneth Kinney, also known as Shark, sits down with Ty Bennett, a CSP, author, entrepreneur, and leadership speaker redefining high performance. Ty Bennett shares his expertise on integrating research into keynote speeches and building audiences effectively.In this session, Ty will: Evaluate the importance of integrating research into keynote speeches to add credibility and engage both buyers and audiences effectively. Illustrate strategies to enhance speaker performance through continuous desire for improvement, drawing inspiration from influential members of the NSA community. Demonstrate methods to make presentations more experiential and engaging, ensuring that audiences see the value and connect deeply with the content by using storytelling and humor. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional international engagements.In this session, the esteemed speakers will: Explain how to adapt speeches culturally and contextually to match diverse global audiences, ensuring both relevance and resonance. Argue the significance of building strong, service-oriented relationships with international clients, rather than focusing solely on sales intentions. Outline strategies for defining a clear international speaking strategy by targeting specific regions or industries aligned with personal values and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business.In this session, you will: Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website. Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career. Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion. Speakers: Mark Sharenbroich, CSP, CPAE Karen McCullough, CSP Denise Hamilton David Stollman Lois Creamer Frank Kitchen, CSP Deia Starr Rank Mike Ganino Michelle Joyce Dennis Yu Dejah Urbanovitch Thom Singer, CSP Christa Haberstock Chris West Shannon Jones Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Speakernomics, host Kenneth "Shark" Kinney, along with a lineup of thriving professional speakers, dives into strategies for filling gaps in a speaker's calendar and maintaining a thriving speaking business.In this session, speakers will: Demonstrate how leveraging existing relationships with past clients and connections can lead to more speaking engagements and referrals. Encourage speakers to implement consistency and engage in daily proactive outreach to build momentum and opportunities. Illustrate the effectiveness of personalized and direct engagement over mass marketing to nurture and grow professional networks. Join us to discover innovative approaches to fill your speaking pipeline and start thriving in your speaking business.Speakers:Tony Chatman, CSPSarah OhanesianJeff BledsoeDr. Genie Snyder, CSPDr. Nguyen (Tom) GriggsJoyce MarterSteve Shapiro, CSP, CPAE Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to discover Larry's secrets to transforming dread into confidence by shifting sales mindsets and building lasting connections.In this energizing episode of Speakernomics, host Kenneth "Shark" Kinney engages in a lively conversation with Larry Long Jr., President of NSA Carolinas and a dynamic sales influencer. Larry shares his unique perspective on the art of selling yourself as a professional speaker and the significant influence of establishing genuine relationships through content creation on LinkedIn.In this session, Larry will: Define sales as a transfer of energy, encouraging speakers to analyze how their passion and excitement fuel their communication and audience engagement. Explain the importance of developing and leveraging meaningful relationships through LinkedIn to secure speaking engagements. Encourage speakers to evaluate the platforms where their potential clients and buyers are active, ensuring their content is both strategic and influential. Challenge viewers to reflect on their level of dedication—whether they are merely interested, committed, or fully obsessed with their speaking career. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join leadership coach and award-winning speaker John F. Edwards, CSP, as he shares insights on transforming presentations through neuroscience. He discusses the significance of categorizing presentation types to enhance understanding. Edwards illustrates actionable tactics using cognitive load theory to prevent audience overwhelm. Strategies to tackle distractions and foster trust are highlighted, emphasizing the creation of shared moments early on. Discover how these techniques can revolutionize your approach to effective communication.

In this episode of Speakernomics, host Kenneth Kinney (Shark) engages with Chad Littlefield, a speaker, bestselling author, and global expert on asking questions that build trust and connection in teams. Chad shares his unique insights on how to create conversations that not only matter but also create tangible change in the future.In this session, Chad will: Demonstrate how to design questions that foster meaningful interactions and deepen connections, particularly emphasizing the importance of identifying and addressing real problems. Analyze the shift from purely speaking at an audience to facilitating engaging conversations that enhance participation and learning. Illustrate how focusing on hyper-specific niches for short periods can strategically expand a speaker's influence and business growth. Clarify the distinction between running a scalable speaking practice and a larger business model, prioritizing impactful connections over sheer volume. Learn more about your ad choices. Visit megaphone.fm/adchoices

this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Dr. Lisa Jenkins Brown, a renowned speaker and cultural strategist, to discuss the art of connecting with diverse audiences in the speaking business.In this session, Dr. Lisa Jenkins Brown will: Identify the role of professional speakers as researchers by nature and describe how to integrate cultural understanding into your preparatory research to enhance audience connection globally. Propose the implementation of pre-presentation surveys to gather valuable insights, enabling speakers to tailor their messages for better audience engagement. Advocate for maintaining authenticity and purpose in your speaking topics, even as the commercial and political tides shift, asserting that staying true to your core beliefs will lead to sustained success in the speaking industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.In this session, Brian will: Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations. Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall. Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message. Learn more about your ad choices. Visit megaphone.fm/adchoices