Understanding the Value of Research in Keynote Speaking with Insights from Ty Bennett, CSP

In this episode of Speakernomics, the official podcast of the National Speakers Association, host Kenneth Kinney, also known as Shark, sits down with Ty Bennett, a CSP, author, entrepreneur, and leadership speaker redefining high performance. Ty Bennett shares his expertise on integrating research into keynote speeches and building audiences effectively.

In this session, Ty will:

• Evaluate the importance of integrating research into keynote speeches to add credibility and engage both buyers and audiences effectively.
• Illustrate strategies to enhance speaker performance through continuous desire for improvement, drawing inspiration from influential members of the NSA community.
• Demonstrate methods to make presentations more experiential and engaging, ensuring that audiences see the value and connect deeply with the content by using storytelling and humor.

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