Speakernomics Transform Your Presentations Using Cognitive Load Theory and Neuroscience with John F. Edwards, CSP
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Feb 25, 2025 
Join leadership coach and award-winning speaker John F. Edwards, CSP, as he shares insights on transforming presentations through neuroscience. He discusses the significance of categorizing presentation types to enhance understanding. Edwards illustrates actionable tactics using cognitive load theory to prevent audience overwhelm. Strategies to tackle distractions and foster trust are highlighted, emphasizing the creation of shared moments early on. Discover how these techniques can revolutionize your approach to effective communication.
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Presentation Continuum and Cognition
- Presentations exist on a continuum from entertainment to motivation with different cognitive demands.
- The left end requires a passive audience, while the right demands active cognitive participation and behavioral change.
Use the Power of Three
- Limit your message to three clear, actionable tactics to avoid cognitive overload.
- Distill your content to one key idea with three supporting subpoints for maximum audience retention.
Overcoming Audience Distractions
- Audiences bring distractions and mental gatekeepers that block information intake.
- Speakers must create shared moments early to build trust and capture attention.