You’re looking at your calendar and you realize you have no speaking gigs lined up and you’re not getting paid. What’s your next move? Panicking and looking for upcoming meetings and sending in proposals? This week on the Speakernomics, we invited Mary Kelly, PhD, CDR, CSP, CPAE, to discuss how you need to build systems and processes in your business to make sure you get booked and stay booked.Want to hear more from Mary? She’ll be speaking at Winter Workshop later this month in Orlando (and virtually) about how you can set yourself up for any business crisis. Learn more at spkr.bz/winter22.Key Takeaways Be strategic Be tactical Who is Mary Kelly, PhD, CDR, CSP, CPAE?Mary is a retired Navy commander, college professor and economist who helps businesses be more profitable by teaching leaders how to do everything they do better. Learn more about your ad choices. Visit megaphone.fm/adchoices

Grow Your Speaking Business with YouTubePop quiz: You want to make a YouTube video that will lead to someone hiring you; do you focus on a topic that people search 10,000 times a month, or 200 times a month? Today’s guest Michelle Villalobos, CSP, says the real money is in making videos for 200 people. This week on Speakernomics, Michelle will share highlights from her YouTube strategy that helps her generate substantial revenue with daily or weekly videos.Key Takeaways Title the video before you record it Focus on quantity, maybe even over quality Who is Michelle Villalobos, CSP?Michelle is an international speaker who hosts business retreats for superstars focused on generating recurring revenue with community and masterminds. She’s a member of NSA’s Million Dollar Speaker Group. Learn more about your ad choices. Visit megaphone.fm/adchoices

Here’s a hot take from today’s guest, Jay Baer, CSP, CPAE: Your content and presentation skills are probably not that much better than every other professional speaker in your field, which is to say you’re all good speakers. But what can you do stand out to make sure your message transcends the presentation itself? This week on Speakernomics we invited Jay to share his insights about how to differentiate yourself from other speakers so meeting planners choose to work with you. Key Takeaways: Meeting planners want outcomes Give planners something to remember you   Who is Jay Baer, CSP, CPAE?Jay is a speaker, author and consultant for major brands to help them exceed customer expectation. He only started professionally speaking 12 years ago but is a member of NSA’s Speaker Hall of Fame and lets each client pick which of his 14 plaid suits they want him to wear on stage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the past nearly two years, you built up your home studio to adapt to the pandemic, but now what do you do with it when the speaking industry is ramping back up and in-person meetings are starting to return? This week on Speakernomics, we invited Dan Thurmon, CSP, CPAE, who built a vast home studio to discuss what to do with your studio moving forward and why it’s still a valuable tool.Key Takeaways Inventory everything you have done and could do with your studio Leverage all the moment you already created with your studio  Who is Dan Thurmon, CSP, CPAE?Dan Thurmon helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute more. He’s a past president of NSA with a killer home studio where he can still wow the audiences while doing a handstand on a lectern.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you someone who really focuses on your expertise, or do you adapt your topics whenever a new trendy topic pops up? If you’re the latter, you might be limiting your success. This week on Speakernomics, we invited Jeffrey Magee, CMC, CBE, PDM, PhD, CSP, to the show to discuss why staying in your lane can help you book more business and how to turn all of your experience into different resources for your clients.Key Takeaways Leverage your mental DNA Recognize how to bundle that                             Who is Jeffrey Magee, CMC, CBE, PDM, PhD, CSP?Jeffrey works with business owners and leaders to help them become significantly more successful by helping them tap into their human capital. Learn more about your ad choices. Visit megaphone.fm/adchoices

After countless hours of practice and experience, you’ve perfected your key stories and their delivery, but what is the audience truly getting from your stories? Are they walking away with true solutions to their challenges, or did they just hear a brief motivational story they’re going to soon forget? This week on the show, we invited Randy Gage, CPAE, to discuss why a good story isn’t enough in the post-COVID market and what you can do to become an indispensable resource to your clients.Key Takeaways: What is the applicable message of your story? Stop pitching speeches, start offering solutions Who is Randy Gage, CPAE?In his own words, Randy is a writer who also happens to be a speaker, and a Hall of Fame speaker at that. He teaches individuals about the timeless principles of prosperity and makes them relevant to all of us today. Learn more about your ad choices. Visit megaphone.fm/adchoices

And that’s a wrap on 2021 and the first season of Speakernomics! Have you listened to every episode? This week on the show, we invited Frank Kitchen to host the episode and put Thom in the guest’s seat to talk about what he’s learned through hosting the show over the past year and what you can expect from Speakernomics next year!Key Takeaways Listen to every episode; don’t prejudge who the guest is or what the topic is Follow up with the guests who resonate with you the most Who is Thom Singer, CSP?Thom is a professional speaker and podcast host (but you should know that by now). Thom has a remarkable way of getting people to connect, whether that's at an event or through a podcast.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Mystery of TED Talks with Hayley FosterYou’re a professional speaker with a great message and a perfect delivery; you must be an ideal candidate to give a TEDx talk, right? This week on Speakernomics, we invited Hayley Foster, the Short Talk Expert, one of the founders of the first TEDx event in 2009, to discuss what it takes to get invited to the TED stage and why professional speakers aren’t always selected.Key Takeaways Understand the codes and landmines It’s about more than your content Who is Hayley Foster?Co-founder of TEDxNASA, the first large scale TEDx in history, Hayley Foster, the Short Talk Expert, is in her 13th year of coaching hundreds of speakers for TEDx and high-stakes short talks internationally. Their impact is clearly shown by view counts that range from 100,000 to nearly 2.5 million, with 7 talks elevated to TED.com to date. Often the designated speaker coach, she’s been on selection committees across dozens of TEDx events. She is also the author of Don’t Tank Your TED Talk! 12 Mistakes Professional Speakers Make. Our conversation will provide Insider Insight into how to get picked for a TEDx. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s almost the end of 2021, which means it’s almost time to submit your 2021 taxes. Are you taking advantage of all the options available to you as a professional speaker? This week on the show, we invited Tatiana Tsoir, CPA, MBA, who runs a boutique tax accounting firm to share some lesser-known ideas on saving big for tax time.Disclaimer: The content in this episode is for educational and informational purposes only and is not intended as legal or financial advice. You should always seek counsel of your choosing. Key Takeaways Entity Splitting Shifting your income to lower-earning family Who is Tatiana Tsoir, CPA, MBA?Tatiana is an author, speaker, and coach who empowers women to rediscover their inner warrior, be their own boss and get out there to make things happen. She runs three different businesses, including a boutique tax accounting firm that serves speakers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Instead of waiting for someone to hire you to speak at an event, have you ever considered hosting your own speaking events? This week on Speakernomics, we invited Ramon Ray, CSP, to discuss his experience hosting his own events including how and why you might want to do so, how to market to your prospective attendees, and how to get companies to sponsor your event.Key Takeaways Your marketing needs to look big and successful You need to send A LOT of communications to prospective attendees Who is Ramon Ray, CSP?Ramon loves building companies, marketing and small business startups, and his forte is building media companies that bring together media and sponsorship revenue. He’s been hosting his own events since 2006 and started hosting his own online events in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices