How do you demonstrate your professionalism when you’re interacting with clients and prospects? It’s one thing to be an expert and excellent speaker, but at the National Speakers Association and this podcast specifically, we’re focused on professional speaking. This week on Speakernomics, we invited long-time NSA member Jim Cathcart, CSP, CPAE, who originally developed NSA’s professional competencies to the show to discuss what being a “professional” means and how that can benefit your business (and bottom line).
Key Takeaways
- Be more than a speaker
- Be a bigger resource than your clients think you are
Who is Jim Cathcart, CSP, CPAE?
Jim is an international keynote speaker with more than 45 years of experience and an author of 23 books. He’s a singer, guitar player and a lifetime member of the American Motorcyclists Association. Jim joined NSA in 1976 and he’s been a chair of almost every NSA committee.
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