Speakernomics

How often do you collaborate with other professional speakers, not just sharing ideas in masterminds and discussions, but speaking and working together? While some might see other speakers as just “competition,” there can be great value in working with other speakers to help benefit both of your businesses. This week on Speakernomics, we invited both Joe Fingerhut and Frank Kitchen, CSP, to discuss how they built a friendship and partnership through their speaking careers and how their collaboration helps them generate more business than if they worked solo.  Key TakeawaysAsk yourself “How can I?”Have a “live fresh” mindsetWho are Joe Fingerhut and Frank Kitchen, CSP?Joe Fingerhut is a professional speaker who makes all his presentations fun by including, magic, juggling, humor and even unicycles. He brings a wealth of experience that he weaves into his presentations. Frank Kitchen, CSP loves to cook things up and uses his last name as a way to build powerful metaphors to help his audiences learn more about themselves and transform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your brand a green apple resting in a pile of green apples, or are you a red apple standing out in the middle of the bunch? If you don’t have a brand that’s unique enough to stand out in someone’s mind years later, this episode is for you! This week, we invited Kenneth “Shark” Kinney to the show to share insights on how to amplify your brand and incorporate whatever your passionate about (like sharks) so you can stick out in someone’s mind and keep getting booked.Key Takeaways Identify what is your different Put your passion into your keynote Who is Kenneth “Shark” Kinney?Shark is a marketing and customer experience strategist and speaker with over 20 years of experience. He’s worked with large brands, including Fortune 200 companies, throughout his career as an employee and as a consultant. He’s incredibly passionate about sharks and shark conservation. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’ve spoken often about the value of creating your online course, but what do you do once you’ve created it? Just keep selling it online and rake in the passive income? That’s a great plan to pad your bottom like, but what do you when you want to make an even bigger impact? This week on Speakernomics we invited Rob Pennington, PhD, to discuss how he got his course accredited for continuing education units for several professions and designations and how you can determine if your course can be accredited too.Want to hear more about this from Rob? He’s offering his Calm in the Storm Program for all NSA members for the month of October! Log into the Digital Vault starting Oct. 3 to take advantage of it. Not a member yet? If you join NSA before the end of October you can access his course as well!Key Takeaways Use bite-sized learning Have a serving attitude rather than a sales attitude Who is Rob Pennington, PhD?Rob helps individuals recognize their stress and move through it quickly. He helps people live better lives than they imagined by resolving conflict both at work and at home. Learn more about your ad choices. Visit megaphone.fm/adchoices

Public speaking takes confidence. There’s no doubt in that. But just how confident are you in your message? How confident do you feel about the impact you’re making on your clients? This week on Speakernomics we invited Marilyn Sherman to the show to help you discover how you too can live in the front row of your life and how to boost your confidence in your business.Key Takeaways·     Truly believe in what your message is and who you do it for·     Clearly articulate what you do and who you do it forWho Is Marilyn Sherman, CSP, CPAE?Marilyn Sherman, CSP, CPAE helps people overcome obstacles to success. She inspires people to get out of their own way and live life in the front row. She’s been a professional speaker for over 27 years. Learn more about your ad choices. Visit megaphone.fm/adchoices

How distinct are you from another speaker in your niche? Are you just another speaker who can speak about marketing, sales, human resources, etc., or do you have a truly distinct niche that sets you apart from every other speaker with a similar a topic? On this week’s special live episode recorded in front of the NSA Las Vegas Chapter, we invited Scott McKain, CSP, CPAE, to explore how creating distinction will bring your business greater success and a different perspective on what being distinct really is.Key Takeaways Comparison creates commoditization You can’t be the coach of your own business Who is Scott McKain, CSP, CPAE?Scott McKain helps organizations and individuals discover how to standout and earn more money by creating marketplace distinction. He gave his first paid speaking engagement over 40 years ago as a college student when he gave the graduation speech for another college. Learn more about your ad choices. Visit megaphone.fm/adchoices

With public speaking being one of the common fears, we can all agree that getting on a stage and speaking to hundreds, if not thousands, of people requires bravery. But would you say you’re being brave in your business decisions or are you making the same “safe” decisions? This week on Speakernomics we invited Joe Mull, M.ED, CSP, to talk about why taking calculated risks in your business can lead to spectacular results, and a simple ways to practice being brave right now. Key takeaways Reduce fear-driven decision making Be brave for one minute Who is Joe Mull?Joe Mull, M.ED, CSP, teaches leaders to be better bosses. He speaks and writes about commitment in the workplace and helps those who are in charge do a better job at serving their employees. He’s an NSA board member and hosts the Boss Better Now podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you were a guest on a media outlet like your local news or a nationally syndicated program? Can you imagine the impact of that appearance on your brand and business? This week on Speakernomics, we invited PR strategist Steven Le Vine to the show to learn more about the business impact of generating PR for your business as well as some actionable guidance on how to land yourself better media appearances. Key Takeaways Have an epic story See the media as a partner Who is Steven Le VineSteven Le Vine is an award-winning publicist and PR strategist, and founder of grapevine pr + consulting, since 2006. Its clients include those in tech, brands, high-profile industry experts (including speakers, coaches, and authors), and celebrities. He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, and CNN, to placements in Wall Street Journal, Entrepreneur, The New York Times, Men's Journal, Women's Health, USA Today, The Hollywood Reporter, People, and more Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was recorded live at Influence 2022. The seismic shifts brought by the pandemic tested the bonds of the bureau and speaker relationship. But what are the new rules for speakers and bureaus now that the speaking industry has settled into new norms? Successful partnership with a bureau can be a boom to your business, but is it right for you? What should you expect and does a bureau relationship fit your speaking business model? Find out what bureaus want you to know. Gail Davis, President of GDA Speakers, Shawn Hanks, CEO of Premiere Speakers Bureau, and Tim Mathy, Senior Partner at SpeakInc, will answer your questions and there are no “off limits” topics.  Key Takeaways Don’t call us, we’ll call you We don’t sell speakers, we sell expertise Play the long game  Who are Shawn Hanks, Gail Davis and Tim Mathy?Shawn Hanks serves as CEO of Premiere Speakers Bureau. With over two decades of experience in the bureau industry, his key focuses are to lead the Premiere team, provide direction to speakers, and build and strengthen strategic relationships.Gail Davis’ decades of experience in corporate marketing and event management served as the launch pad for GDA Speakers. Before establishing the company in 1999, she spent 20 years managing the events of the Dallas-based global technology conglomerate Electronic Data Systems (EDS).Tim Mathy is a Senior Partner of Speak, Inc. Speakers Bureau, which over the last twenty five years has become the largest and fastest growing non-exclusive bureau in the country. He has been with Speak Inc. for over 20 years. Learn more about your ad choices. Visit megaphone.fm/adchoices

So you’ve launched your speaking business, but you’re running into the issue every new speaker faces: How do you standout compared to the other experts and titans of your field? It’s not easy, but it’s still well within your reach. This week on Speakernomics we invited Lisa Koenecke, a new speaker – but not new to her DEI field – who launched her speaking business two years ago at the beginning of the pandemic about how you can build your business in a crowded field.Key Takeaways Be genuine and authentic Be generous and ask questions Who is Lisa Koenecke?Lisa saves lives one ally at a time using humor, engagement, and fun stories. She’s a DEI speaker and thought leader but has only worked in the speaking industry for two years. Lisa was inspired to take her message beyond her role as a middle school counselor after an interaction with one student. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you hold certifications in your field? Certifications are a simple an excellent way to demonstrate to your clients that you truly are an expert and can help solve their challenges. This week on Speakernomics, we invited Sharon Weinstein, RN, FAAN, CSP, to discuss the tremendous benefits of pursing certifications in your field, and the value of applying for the National Speakers Association’s Certified Speaking Professional (CSP) designation beginning in August.Key Takeaways Risk management policy Your own personal and professional growth Who is Sharon Weinstein?Sharon Weinstein, RN, FAAN, CSP, is a speaker, coach and author who has built her career helping others succeed in theirs. She encourages individuals to think differently, ask the right questions and solve the right problems. She’s the author of 19 books, 9 of which were textbooks.   Learn more about your ad choices. Visit megaphone.fm/adchoices