Speakernomics

Are your LinkedIn posts averaging a few likes and comments before all engagement stops? If you’re treating LinkedIn like every other social media platform, you’re wasting your time (and money)! This week on Speakernomics, we invited LinkedIn expert Richard Bliss to share brilliant insights about maximizing the LinkedIn algorithm to generate thousands of views on every post.  Want to hear more from Richard Bliss about LinkedIn? This episode was recorded as part of a special episode of NSA’s monthly webinar series Build a Better Business! NSA members can log into their MyNSA account to watch the rest of the recording!Key Takeaways Stop sharing content Start generating conversations Who is Richard Bliss?Richard and his international training company help executives and salespeople master the language of social media to get their message in front of their ideal customers and prospects. Learn more about your ad choices. Visit megaphone.fm/adchoices

With all your experience and research on your topic, no one is questioning that you’re an expert on speaking topic, but do you look like the expert? Do the photos on your website and social media demonstrate the authentic you and show that you are an expert? This week on Speakernomics we invited photographer John DeMato to explain why you need good photography for business, how to make sure you look authentic and a few tips on selecting the right photographer for you.Key Takeaways Do not put on a show, just be yourself Flattering photos are not the objective Who is John DeMato?John is a visual storytelling expert who works with other content experts to create their visual assets to ensure that they look like the authority that they are and that they’re worth every penny that they’re paid. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the book that you poured so much of your expertise and time into helping you get on stages, or is it just a detail you add to your website to try and give yourself credibility as a published author? This week on Speakernomics, we invited Jane Jenkins Herlon, CSP, CPAE, who just published her fifth book to share her strategies for using her books to reach new audiences, reconnect with former clients, and make sure she ends up on more stages sharing her message.Key Takeaways Write the Book Find the person interested in the decision-making process Who is Jane Jenkins Herlong, CSP, CPAE?Jane is a southern humorist who uses original stories to help people tap into the best versions of themselves through encouragement, humor, and hope. She is the author of five books.  Learn more about your ad choices. Visit megaphone.fm/adchoices

So you have your presentation ready with your years of experience and research and you know it can solve the challenges of your clients, but how do you insure that your message reaches everyone in the audience? This week on the show, we invited Peter Katz to share small improvements you can make to your delivery and environment to make sure you instantly create a connection to the audience.Want to hear more from Peter? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can show up wholeheartedly in your life and connect with people in a disconnected world. Learn more at Influence2022.com.Key Takeaways Start with heart and know your purpose Curate the experience Who is Peter Katz?Peter is a JUNO Award and Canadian Screen Award-nominated singer songwriter, speaker and facilitator who helps people drop into their hearts and get clear on their humanity through stories and music. He’s been described by past audiences as a “thunderbolt for the soul.”   Learn more about your ad choices. Visit megaphone.fm/adchoices

About a year ago we asked you if you were feeling burned out from the speaking business or if you were struggling talking to burned out audiences. How is it going now? Are you still feeling burned out or interacting with audiences that just don’t want to hear you? This week on Speakernomics we invited back Rachel Sheerin to chat about how we can overcome our own burnout and reinspire our audiences.Key Takeaways Burn out is about needing to part of something more Everyone around you is burned out; act accordingly Who is Rachel Sheerin?Rachel is a keynote speaker who helps companies anywhere from small businesses to large corporations defeat burnout and boost happiness. She loves to travel with her husband and drinks her margaritas on the rocks. Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you updated your marketing material? Do you have a demo real that is all about what you will do, rather than what the audience gets out of your presentation? If you’re nodding your head, it sounds like it’s time for an update. This week on Speakernomics, we invited AJ Vaden, the CEO of Brand Builders Group and one of the recent experts who spoke at Winter Workshop 2022 about how you can become more marketable in the speaking industry.Key Takeaways Do not make your demo material about you What you’re charging for is not just your time on stage Who is AJ Vaden?AJ is the CEO of Brand Builders Group and she helps people become well known for what they want to be known for by who they want to be known by. Learn more about your ad choices. Visit megaphone.fm/adchoices

While speaking can be a lucrative revenue stream, we all learned during the early time of the pandemic that it can’t be your only revenue stream. Or in the case of this week’s guest, maybe you just want to amplify your revenue with much less travel. This week on Speakernomics, brought in Laurie Guest, CSP, CPAE, to share her very different and profitable take on racking up more revenue in your speaking business by doing what’s best for you and your business.Key Takeaways Analyze your superpower with a monetary measuring stick Control what you can to create the best environment for stage-side selling Who is Laurie Guest, CSP, CPAE?Laurie is a speaker and author who focuses on customer service with a fresh set of eyes and a different point of view. She has amazing creativity, and you never get the same thing twice from her.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You love speaking and sharing your expertise, but do you dread the sales aspect of getting yourself in front of clients? Are you losing out on opportunities simply because you don’t have an effectives sales process? This week on Speakernomics we’ve invited Mimi Brown to share how she uses her sales experience to make sure her business keeps growing.Want to hear more from Mimi? She’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can amp up your revenue. Learn more at Influence2022.com.Key takeaways: If you’re in speaking, you’re in sales Treat sales likes a process Who is Mimi Brown?When Mimi takes the stage, she’s like that old friend that you can’t wait to see again. She’s a sales expert who also speaks about leadership presence for women. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you the same person when you take the stage, or do you put on your speaker alter ego and start speaking and behaving in a way that isn’t your most authentic self? This week on Speakernomics, we invited Brandon Farbstein to discuss why you should strive to always be your most authentic self when you’re on stage and how it can actually benefit your speaking business.Want to hear more from Brandon? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you become more authentic. Learn more at Influence2022.com.Key takeaways Show up as yourself Don’t overthink everything Who is Brandon Farbstein?Brandon is a keynote speaker, author and Generation Z activist who speaks to organizations and companies all over the world about diversity and inclusion, disability awareness and overcoming adversity. He’s very likely the youngest member of the NSA.Disclaimer:Today’s guest briefly mentions the topic of suicide; to avoid this part of the conversation, skip ahead from 6:00 to 7:20.The National Suicide Prevention Lifeline: 1-800-273-8255, 1-800-273-TALKCrisis Text Line: Text HOME to 741741.International suicide hotline numbers available here: https://www.opencounseling.com/suicide-hotlines Learn more about your ad choices. Visit megaphone.fm/adchoices

So you wrote a book. Now what? Is it just sitting untouched on someone’s shelf (or worse, the bookstore), or is your book constantly helping you spread your message, expand your reach and get paid to speak? This week on Speakernomics we invited Phil M Jones to talk about how to change your mind set about your book to reach greater audiences and sell 1 million+ copies.Key Takeaways Never leave launch mode Don’t market the book, market the message Who is Phil M Jones, CSP, CPAE?Phil is a bit of a Renaissance man. He’s a speaker, author, and a part of five different businesses that help people achieve more in life. His book, Exactly What to Say, has sold 1.5 million copies in all formats since it was published in 2017. Learn more about your ad choices. Visit megaphone.fm/adchoices