Speakernomics

Imagine this: You have your topic of expertise, but a client asks you speak about a similar topic, but it’s not your expertise. What do you do? Do you speak on the topic because it’s similar, or do you decline the request because it’s not your niche? Today’s guest says you should do the latter. This week on Speakernomics, we invited Quinn Conyers to the show to explain why going all in on your niche is a better approach than trying to speak on a variety of topics and how doing so can help you get booked more than speaking on a variety of topics. Key takeaways Your niche gets you noticed Don’t be afraid to create your own business model Who is Quinn Conyers?Quinn is an event transformer. As the master of ceremonies, she turns average events into epic experiences. She has high energy and knows what it takes to make an event interesting, engage with the audience and make the meeting professionals happy. She’s been a speaker for 17 years, but only really focused on her emcee work six months ago. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you wasting time on social media or are you getting a ton of interactions and speaking engagements from your social media accounts? We’re guessing you’re somewhere in the middle. This week on Speakernomics, we invited Corey Perlman, CSP, to talk about how professional speakers can better use social media and when to decide that you need to take a step back and get help from someone else.Key Takeaways Don’t forget that you’re easily forgettable Sometimes the best thing you can do is fire yourself. Who is Corey Perlman, CSP?Corey is a social media expert and owns a social media boutique agency that helps companies get better results for their efforts. Not only does he speak on stages about effectively using social media, he and his company actually help use their methods. Learn more about your ad choices. Visit megaphone.fm/adchoices

How well is social media actually working for your speaking business? Are you throwing away time and money for lackluster results, or are you seeing a massive following of individuals who want to engage and buy from you? This week on Speakernomics, we invited Daveeed Wagner to share how for as little as $2 a day, you can drastically grow your social media following.Key Takeaways Grow your viewership Pixilate your site Who is Daveeed Wagner?Daveeed helps thought leaders share their great ideas through his framework of experiential marketing strategies. He works with speakers, authors and influencers to help them grasp social media and make it work for them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you still trying to get started as a full-time speaker while working a day job? Or are you a full-time speaker that went back to traditional nine-to-five job during the past few years and are trying to relaunch your speaking business? This week on Speakernomics, we invited Samuel Jones, PhD, CSP, to discuss how he spends his time both as key leader at Jones College and as a professional speaker, along with insights about how to talk to your employer about branching out.Key Takeaways Be very intentional with your opportunities Create your own runway Who is Samuel Jones, PhD, CSP?For the past 12 years, Sam has helped leaders be more transformational and less transactional. In addition to his speaking business, he is the assistant to the president for leadership training at Jones College and previously served as the vice president of student affairs. Learn more about your ad choices. Visit megaphone.fm/adchoices

As a professional speaker, you’re always on the go, likely using your credit card to pay for your travel, meals, and hotel stays. But are you using your credit card effectively to make sure you’re getting free trips and benefits no matter where you’re going? This week on Speakernomics, we invited Owen Beiny, The Points Partner, to share incredibly simple insights into how you can travel the world at little to no cost just by using your credit card. Key Takeaways Understand the difference between the different credit cards Know how to use the right credit card at the right place at the right time Who is Owen Beiny?Owen, the Points Partner, is the person who reads the 200+ page document that comes with your new credit card. He puts people on planes and into hotel beds for free by effectively using their credit card points. He began his career as a photographer flying around the world before learning the tips and secrets of using your credit card points. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you focused every day on what your goals are and making sure each and everything you do for your business is helping you accomplish your goals? We bet there’s a good chance you’re spending time in areas that aren’t benefit you or your business. This week on Speakernomics, we invited Ann McNeill to share how reading the book Think and Grow Rich on New Years even in 1979 helped change her life and how the principals in the book helped her create massively successful businesses.Key Takeaways You must have a dream for a dream to come true You will get great clarity by determining who you serve and what you need to do  Who is Ann McNeillAnn helps entrepreneurs get achieve clarity on the highest incoming-earning areas of their life and business by using the principals she learned reading the book Think and Grow Rich. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your LinkedIn posts averaging a few likes and comments before all engagement stops? If you’re treating LinkedIn like every other social media platform, you’re wasting your time (and money)! This week on Speakernomics, we invited LinkedIn expert Richard Bliss to share brilliant insights about maximizing the LinkedIn algorithm to generate thousands of views on every post.  Want to hear more from Richard Bliss about LinkedIn? This episode was recorded as part of a special episode of NSA’s monthly webinar series Build a Better Business! NSA members can log into their MyNSA account to watch the rest of the recording!Key Takeaways Stop sharing content Start generating conversations Who is Richard Bliss?Richard and his international training company help executives and salespeople master the language of social media to get their message in front of their ideal customers and prospects. Learn more about your ad choices. Visit megaphone.fm/adchoices

With all your experience and research on your topic, no one is questioning that you’re an expert on speaking topic, but do you look like the expert? Do the photos on your website and social media demonstrate the authentic you and show that you are an expert? This week on Speakernomics we invited photographer John DeMato to explain why you need good photography for business, how to make sure you look authentic and a few tips on selecting the right photographer for you.Key Takeaways Do not put on a show, just be yourself Flattering photos are not the objective Who is John DeMato?John is a visual storytelling expert who works with other content experts to create their visual assets to ensure that they look like the authority that they are and that they’re worth every penny that they’re paid. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the book that you poured so much of your expertise and time into helping you get on stages, or is it just a detail you add to your website to try and give yourself credibility as a published author? This week on Speakernomics, we invited Jane Jenkins Herlon, CSP, CPAE, who just published her fifth book to share her strategies for using her books to reach new audiences, reconnect with former clients, and make sure she ends up on more stages sharing her message.Key Takeaways Write the Book Find the person interested in the decision-making process Who is Jane Jenkins Herlong, CSP, CPAE?Jane is a southern humorist who uses original stories to help people tap into the best versions of themselves through encouragement, humor, and hope. She is the author of five books.  Learn more about your ad choices. Visit megaphone.fm/adchoices

So you have your presentation ready with your years of experience and research and you know it can solve the challenges of your clients, but how do you insure that your message reaches everyone in the audience? This week on the show, we invited Peter Katz to share small improvements you can make to your delivery and environment to make sure you instantly create a connection to the audience.Want to hear more from Peter? He’ll be speaking at Influence 2022 in Nashville (and virtually) about how you can show up wholeheartedly in your life and connect with people in a disconnected world. Learn more at Influence2022.com.Key Takeaways Start with heart and know your purpose Curate the experience Who is Peter Katz?Peter is a JUNO Award and Canadian Screen Award-nominated singer songwriter, speaker and facilitator who helps people drop into their hearts and get clear on their humanity through stories and music. He’s been described by past audiences as a “thunderbolt for the soul.”   Learn more about your ad choices. Visit megaphone.fm/adchoices