How distinct are you from another speaker in your niche? Are you just another speaker who can speak about marketing, sales, human resources, etc., or do you have a truly distinct niche that sets you apart from every other speaker with a similar a topic? On this week’s special live episode recorded in front of the NSA Las Vegas Chapter, we invited Scott McKain, CSP, CPAE, to explore how creating distinction will bring your business greater success and a different perspective on what being distinct really is.

Key Takeaways

• Comparison creates commoditization
• You can’t be the coach of your own business

Who is Scott McKain, CSP, CPAE?

Scott McKain helps organizations and individuals discover how to standout and earn more money by creating marketplace distinction. He gave his first paid speaking engagement over 40 years ago as a college student when he gave the graduation speech for another college.

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