Speakernomics

The Mystery of TED Talks with Hayley FosterYou’re a professional speaker with a great message and a perfect delivery; you must be an ideal candidate to give a TEDx talk, right? This week on Speakernomics, we invited Hayley Foster, the Short Talk Expert, one of the founders of the first TEDx event in 2009, to discuss what it takes to get invited to the TED stage and why professional speakers aren’t always selected.Key Takeaways Understand the codes and landmines It’s about more than your content Who is Hayley Foster?Co-founder of TEDxNASA, the first large scale TEDx in history, Hayley Foster, the Short Talk Expert, is in her 13th year of coaching hundreds of speakers for TEDx and high-stakes short talks internationally. Their impact is clearly shown by view counts that range from 100,000 to nearly 2.5 million, with 7 talks elevated to TED.com to date. Often the designated speaker coach, she’s been on selection committees across dozens of TEDx events. She is also the author of Don’t Tank Your TED Talk! 12 Mistakes Professional Speakers Make. Our conversation will provide Insider Insight into how to get picked for a TEDx. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s almost the end of 2021, which means it’s almost time to submit your 2021 taxes. Are you taking advantage of all the options available to you as a professional speaker? This week on the show, we invited Tatiana Tsoir, CPA, MBA, who runs a boutique tax accounting firm to share some lesser-known ideas on saving big for tax time.Disclaimer: The content in this episode is for educational and informational purposes only and is not intended as legal or financial advice. You should always seek counsel of your choosing. Key Takeaways Entity Splitting Shifting your income to lower-earning family Who is Tatiana Tsoir, CPA, MBA?Tatiana is an author, speaker, and coach who empowers women to rediscover their inner warrior, be their own boss and get out there to make things happen. She runs three different businesses, including a boutique tax accounting firm that serves speakers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Instead of waiting for someone to hire you to speak at an event, have you ever considered hosting your own speaking events? This week on Speakernomics, we invited Ramon Ray, CSP, to discuss his experience hosting his own events including how and why you might want to do so, how to market to your prospective attendees, and how to get companies to sponsor your event.Key Takeaways Your marketing needs to look big and successful You need to send A LOT of communications to prospective attendees Who is Ramon Ray, CSP?Ramon loves building companies, marketing and small business startups, and his forte is building media companies that bring together media and sponsorship revenue. He’s been hosting his own events since 2006 and started hosting his own online events in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever been hired to speak after someone listened to your podcast? Do you dread going to “networking events” to try and meet other professional speakers or clients? This week on Speakernomics, we invited Lou Diamond, CSP, to the show to share some insights into how to use your podcast to grow your networking (and even get booked) as both the interviewer and the interviewee.Want to hear more from Lou? He’ll be speaking about using podcasting in your business at Winter Workshop 2022 in Orlando in February 2022. Learn more at https://spkr.bz/winter22 Key Takeaways Podcasting is the best connect-working tool You need to be a spectacular guest  Who is Lou Diamond, CSP?Lou is a speaker, author and podcaster who helps busines leaders and brands thrive through the power of connection. Learn more about your ad choices. Visit megaphone.fm/adchoices

As a professional speaker, do you think you’re an extrovert? Do you find it difficult at times to engage with the introverts in your audiences who aren’t always excited to join in on your activities and questions? Don’t worry, you’re not alone in this challenge. This week on the show we invited Jennifer Kahnweiler, PhD, CSP, to share some insights into how you can best engage with your more quiet audience members and improve your presentations for everyone. Key Takeaways Allow for thinking time Connect off stage Who is Jennifer Kahnweiler, PhD, CSP?Jennifer is a speaker, trainer, author and one of the originators of the introvert revolution. She helps organizations harness the power of introverts, who represent about half of every team. Learn more about your ad choices. Visit megaphone.fm/adchoices

You just delivered your keynote with fabulous ideas; you have the check in hand…now what? How can you evolve your keynote into additional training and consulting work so you can keep delivering your message (and getting paid)? This week we invited Anton, Gunn, CSP, to share massive knowledge bombs on what you can do add training and consulting to your business offerings.Key Takeaways: Build an assessment for your clients Turn your keynote into a curriculum Who is Anton Gunn, CSP?Anton helps organizations build world-class workplace culture and helps cultivate leaders that everyone will admire. He’s a former elected official and worked with President Barack Obama for three and a half years. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does negotiating your fee and speaking agreements cause your anxiety to spike? If you’re always sticking your head in the sand hoping the perfect deal will just land in your lap, this episode is for you. This week we invited Lynn Price who has negotiated more than 11,000 agreements to share how you can improve your negotiating skills to land better deals (and know when it’s time to walk away).Key Takeaways: Make the ask; no one is going to read your mind Don’t negotiate against yourself Who is Lynn Price?Lynn is a lawyer and negotiation expert who has worked on more than 11,000 agreements. She trains people to become better negotiators. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know when your busy season is, and do you charge differently for it? Do you track how many referrals you get every time you get off stage? Are you keeping track of any metrics on your business? This week on Speakernomics, we invited Andrew Davis, co-author of The Referable Speaker: Your Guide to Building a Sustainable Speaking Career­–No Fame Required, to chat about how you can use data to keep your calendar full.Key Takeaways Track everything about your business Love the numbers Who is Andrew Davis?Andrew Davis is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you making as much money as you’d like as a professional speaker? Are you looking at how other speakers seem to be so financially successful and wonder how you be too? This week on the show we invited Mark Victor Hansen, a founding member of NSA and co-author of the Chicken Soup for the Soul series to talk about what he did to build a long and lucrative career.Key Takeaways Listen your speaking role models speak and interview them Ask your role models how they market to their audiences Who is Mark Victor Hansen?Mark is one of the co-authors of the Chicken Soup for the Soul book series and the author of 300 other books. He’s given over 6,000 speeches in his career and he’s one of the original members of the National Speakers Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you updated your website? Is it incredibly easy to find your phone number and email address or do you only have a contact form? Does your website journey properly convey what you do to help clients? Are you shaking your head “No” right now? This week on Speakernomics, we invited Kristin Pearson who build websites specifically for speakers to talk about what you need to do to make sure your website works for you, not against you.Key Takeaways There’s no better place to let your audience know, like and trust you than your website Your website strategy and design need to work together Who is Kristin Pearson?Kristin makes websites that make speakers look good and book more business. She’s completely focused on helping speakers in the world of their websites. Before working on websites, she hired speakers for associations and is a die-hard Chicago sports fan. Learn more about your ad choices. Visit megaphone.fm/adchoices