SEO Podcast by Olga Zarr

In this video, I dive deep into the importance of internal linking for lawyer websites and other local businesses. As an SEO expert with over 12 years of experience, including a significant focus on the legal industry, I've seen firsthand how proper internal linking can dramatically impact a website's SEO performance. You'll learn why using keyword-rich anchor text is crucial, how to avoid the common pitfalls of "read more" links, and why alt text for image links is a must. I'll also share insights on how to use tools like Cora to refine your internal linking strategy and boost your site's rankings. If you're looking to improve your site's SEO, this video is a must-watch! Want to take your SEO skills to the next level? Check out my SEO Audit Mastery Course, where I share my entire SEO audit methodology, refined over 12+ years in the industry. The course covers everything from the basics of SEO audits to advanced tactics that can help you charge $5K+ for an audit. You’ll get lifetime access, regular updates, and direct access to me through live Q&A sessions and community discussions. Sign up today and transform your SEO career! 👉 Enroll in SEO Audit Mastery: https://seosly.com/seo-course/ 👉 Subscribe to my SEO newsletter: https://seosly.io Watch the video version of this podcast: https://youtu.be/t5CQzXUCGYw  Don't forget to subscribe to my channel and hit the notification bell so you never miss an update! Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

Dive into the world of SEO audits with captivating insights on mastering effective techniques. Learn the importance of a user-centric mindset and clear communication to ensure sustainable results. Discover the unique detective approach that can elevate your SEO game to the top 10%. Plus, find out about an exciting course filled with over 20 videos and exclusive community access. Don't miss the chance for an incredible discount to boost your SEO career!

Olga Zarr, an SEO expert and creator of the SEOSLY Pro community, and Myriam Jessier, a specialist in SEO and community engagement, delve into the relaunch of Olga's SEO Audit Mastery course. They emphasize the importance of community feedback and tailored SEO education. Myriam shares her work with the Neuro Spicy Agency, which focuses on cognitive accessibility in marketing. Their engaging discussion highlights the need for inclusive practices and the unique challenges faced by neurodivergent shoppers in the online landscape.

In this interview with Doug Cunnington, I'm pulling back the curtain on my journey to becoming an SEO audit expert. 🚀 The EARLY Bird 85% OFF Presale of the SEO Audit Mastery course has just begun: https://seosly.com/early-bird/ I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I've built a 6-8 week waitlist for my services. I break down my audit process, including the tools I use and why I never trust automated results. You'll learn about my pricing structure (spoiler: my audits start at $5k and can go up to $20k) and what's included in my comprehensive packages. I also share a story about how one of my audits saved a client millions of dollars with a single fix. Plus, I reveal why I created my SEO Audit Mastery course to help others replicate my success. 🔥 My SEO Audit Mastery course: http://seoauditmastery.com/ Niche Website Project: https://nichesiteproject.com/ Ranking Revolution podcast: https://podcast.rankingrevolution.com/ Watch the video version of this podcast: https://youtu.be/J0tvEL_fp_s    Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

I'm thrilled to announce the early bird presale for my SEO Audit Mastery Course. After two years of anticipation, it's finally available, and this is your chance to get in at the lowest price ever—just $750 for lifetime access (and lifetime access to SEOSLY Pro). 🚀 Get it now: https://seosly.com/early-bird/|🚀 Learn more: https://seosly.com/seo-course/  🔥 This course is packed with everything I've learned over my 12+ years in SEO and 7+ years specializing in SEO audits. 🔥 You'll get over 25 videos at launch on August 1st, with new content added weekly. 🔥 Plus, you'll join a community of like-minded SEOs and receive my personal support through comments and live Q&A sessions. 🔥 There's a 30-day money-back guarantee, so there's no risk in signing up. Watch the video version of this podcast: https://youtu.be/5bieRGD543A Whether you're a beginner or an advanced SEO, this course covers all levels, from the basics to advanced tactics, and includes a comprehensive syllabus that evolves with your feedback. The early bird presale starts on July 22nd and ends on July 31st. Don't miss out on this opportunity to become a professional SEO auditor and potentially charge $5k or more per audit. Sign up now using the link below and secure your spot at the lowest price! See you inside the course! Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

In this episode, I analyze the highly competitive keyword "personal injury lawyer" in Chicago, demonstrating a comprehensive approach to SEO optimization. This is just a taste of the premium content available in SEOSLY Pro. The shared screen is smaller as this is a preview of the content you will find in SEOSLY Pro: https://seosly.com/pro 50% OFF discount and a 30-day trial for just $1: MONTHLY ACCESS: https://seosly.com/month50off YEARLY ACCESS: https://seosly.com/year50off 💼 Tools mentioned in this video: Get 25% off Cora at https://seosly.com/cora Start your free trial of Semrush at https://seosly.com/semrush In this video, you will learn how to: Select and validate your target keyword Analyze SERPs and competition Use Cora for in-depth SEO insights Interpret Cora reports for actionable optimization strategies Optimize on-page elements like titles, headings, and content Leverage entities and LSI keywords for improved relevance Enhance keyword density without stuffing Implement effective schema markup Assess backlink requirements In SEOSLY Pro, you'll find: In-depth SEO tutorials like this one Advanced optimization techniques Regular updates on SEO trends and algorithm changes Expert insights on various niches, including lawyer SEO Access to a community of SEO professionals Don't miss out on this opportunity to elevate your SEO skills and stay ahead of the competition.Join SEOSLY Pro today and transform your approach to SEO! 👉 Visit https://seosly.com/pro to start your journey to SEO mastery! Watch the video version of this podcast: https://youtu.be/JvL-jxQlhPQ  #LawyerSEO #SEOTutorial #CoraAnalysis #SEOSLYPro #SEOOptimization Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

Patrick Rice, an e-commerce SEO expert, shares his wealth of knowledge in this insightful discussion. He dives into crucial topics like the differences between e-commerce and traditional SEO, the importance of search intent, and optimizing the Google Merchant Feed. Patrick highlights common mistakes made by retailers and shares a case study on resolving indexing issues. He also discusses the role of AI in e-commerce strategies, essential tools for platforms like Shopify, and the unique challenges that come with e-commerce SERPs. Tune in for invaluable tips!

Hi, I’m Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you’ve come to the right place. In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients. What You’ll Learn: ✅ The importance of SEO for law firms ✅ Top SEO techniques specifically for lawyers ✅ How to avoid common SEO mistakes ✅ Tools and resources to improve your SEO efforts ✅ Real-life success stories from law firms Try SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly  Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ Check Cora (25% OFF): https://seosly.com/cora Free trial of JetOctopus: https://seosly.com/jetoctopus Free trial of seoCrawl: https://seosly.com/seocrawl My favorite rank tracker: https://seosly.com/se-ranking/free-trial Have questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let’s take your law firm’s online presence to the next level! Watch the lawyer SEO guide video on YouTube. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/) 00:00 Introduction 00:07 Join SEOSLY Pro 01:17 Olga about this lawyer SEO video guide and the corresponding written guide 01:46 Who is Olga Zarr to talk about lawyer SEO? 02:38 What you will get from this attorney SEO guide 03:54 A note on Olga’s sarcasm 04:57 Olga Zarr’s experience in SEO 05:23 How SEO audit clients can turn into monthly SEO clients 06:18 Why do lawyers need SEO? 08:00 What is lawyer SEO? 08:24 The nuances of SEO for lawyers 10:25 Subscribe to my newsletter to get three SEO templates for free 10:52 About SEO tools for law firm SEO 12:12 Cora SEO Tool for lawyer SEO 12:59 JetOctopus for lawyer SEO 13:16 Semrush for lawyer SEO 13:31 seoCrawl for attorney SEO 13:46 SE Ranking for attorney SEO 14:04 Desktop crawlers for lawyer SEO 14:20 Big Webmaster Tools for lawyer websites 15:06 Law firm target audience considerations 18:14 Keyword research and keyword optimization of law firm websites 21:38 Keyword search intents for lawyer SEO 22:25 Long-tail keywords in lawyer SEO 23:53 Competitive analysis for lawyers 25:04 Local keywords and a common mistake 25:44 Keyword cannibalization for lawyers 26:47 Keyword mapping for lawyer websites 28:02 CRO for lawyers28:39 EEAT and YMYL and lawyer websites 29:58 Cora Volatility Tool for lawyers 31:12 Website speed for lawyer websites 32:46 Accessibility for law firm websites 33:00 The CMS choice for a law firm website 33:48 On-page SEO for lawyer websites 35:12 Example Cora report for the “personal injury lawyer” phrase 37:45 Heading structure in law firm websites and examples 40:04 Strategic placement of keywords and keyword density 41:26 Law firm SEO image optimization 42:33 Internal linking for law firm websites 43:26 Schema/structured data for law firm websites 48:09 Local SEO for lawyers 50:15 How lawyers can rank highly in maps 51:21 Technical SEO for lawyer websites 53:43 How NOT to use client testimonials in law firm websites 54:36 Video in lawyer SEO 55:39 Off-page SEO for lawyers 57:39 Analytics, tracking, and conversions for lawyers 01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO 01:04:26 Is your lawyer SEO done right?

In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry. We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates. Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-English websites, and using AI-generated content for SEO. We also talk about his favorite AI tools and the importance of understanding Google's quality signals. One of the highlights is our discussion on parasite SEO and how Charles effectively leverages it for his clients. He even reveals some tips for SEO beginners and the areas where people tend to focus too much or too little. Throughout the interview, Charles openly shares his experiences, including the Google penalties he has faced and how he recovered from them. It's a truly eye-opening conversation that you won't want to miss! So grab a pen and paper, and get ready to learn from one of the best in the business. Don't forget to like, share, and subscribe to SEOSLY for more valuable SEO content. Let's dive in! Watch the video version: https://youtu.be/i1I87PmP4NY  00:00 Introduction to the podcast 00:31 Introduction to Charles Floate 01:13 What does Charles Floate do now in SEO? 02:07 Olga introduce’s the topics for the podcast 02:27 What is black hat SEO? 03:14 What were the most interesting black hat SEO tactics that worked well in the past? 05:42 What is going on with Google’s Site Reputation Abuse policy? 10:38 Olga about ranking Polish and non-English websites in Google 10:52 What other non-English languages or countries are you targeting? 12:09 Olga asks Charles about the number of websites he has 12:43 What kinds of SEO tests does Charles do? 14:18 Insights on Google Helpful Content update 15:51 Insights on AI-generated content and SEO 19:37 Favorite AI tools for SEO 23:15 Insights on Google quality signals 25:27 Are there any issues with Google indexing? 28:54 How do you do parasite SEO? 31:49 Insights on LinkedIn as a parasite SEO tool 32:30 What’s the state of affiliate SEO after all these Google updates? 35:43 Have you seen any Google Helpful Content update recoveries? 36:54 Have you ever built and ranked a website only using white hat SEO tactics? 37:58 Olga asks Charles about all the Google penalties he has ever got 41:35 Did reconsideration requests help you recover? 42:42 Charles talks about his meeting with Gary Illyes from Google 43:55 What are the tools you would recommend for black hat SEO? 46:41 Tips for SEO beginners 49:29 Parasite SEO and affiliate marketing 52:59 What is the area of SEO people focus on too much/too little? 58:56 Where to find Charles Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

In this episode, Olga Zarr interviews Julia Nesterets, CEO of JetOctopus. They delve into the unique features and benefits of JetOctopus, a powerful SEO tool designed for large websites. Try JetOctopus for free: https://seosly.com/jetoctopus Julia explains why JetOctopus is ideal for big sites, covering topics such as crawl budget management, Google bot behavior analysis, and the various SEO tools available within the platform. They highlight the introduction of a free SEO package for new customers, including detailed technical SEO audits and ongoing support. Julia also discusses new features in JetOctopus and their benefits for users. Tune in to learn how JetOctopus can help your website achieve better SEO results. Watch the video version: https://youtu.be/8zHG9OmbGvY Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)