Lawyer SEO Ultimate Guide For SEOs & Lawyers (50+ Tips & Insights Shared)

Hi, I’m Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you’ve come to the right place.

In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients.

What You’ll Learn:

✅ The importance of SEO for law firms
✅ Top SEO techniques specifically for lawyers
✅ How to avoid common SEO mistakes
✅ Tools and resources to improve your SEO efforts
✅ Real-life success stories from law firms

Try SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly 
Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/
Check Cora (25% OFF): https://seosly.com/cora
Free trial of JetOctopus: https://seosly.com/jetoctopus
Free trial of seoCrawl: https://seosly.com/seocrawl
My favorite rank tracker: https://seosly.com/se-ranking/free-trial

Have questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let’s take your law firm’s online presence to the next level!

Watch the lawyer SEO guide video on YouTube.

Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:

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👉 The best SEO course (https://seosly.com/seo-course/)

00:00 Introduction
00:07 Join SEOSLY Pro
01:17 Olga about this lawyer SEO video guide and the corresponding written guide
01:46 Who is Olga Zarr to talk about lawyer SEO?
02:38 What you will get from this attorney SEO guide
03:54 A note on Olga’s sarcasm
04:57 Olga Zarr’s experience in SEO
05:23 How SEO audit clients can turn into monthly SEO clients
06:18 Why do lawyers need SEO?
08:00 What is lawyer SEO?
08:24 The nuances of SEO for lawyers
10:25 Subscribe to my newsletter to get three SEO templates for free
10:52 About SEO tools for law firm SEO
12:12 Cora SEO Tool for lawyer SEO
12:59 JetOctopus for lawyer SEO
13:16 Semrush for lawyer SEO
13:31 seoCrawl for attorney SEO
13:46 SE Ranking for attorney SEO
14:04 Desktop crawlers for lawyer SEO
14:20 Big Webmaster Tools for lawyer websites
15:06 Law firm target audience considerations
18:14 Keyword research and keyword optimization of law firm websites
21:38 Keyword search intents for lawyer SEO
22:25 Long-tail keywords in lawyer SEO
23:53 Competitive analysis for lawyers
25:04 Local keywords and a common mistake
25:44 Keyword cannibalization for lawyers
26:47 Keyword mapping for lawyer websites
28:02 CRO for lawyers
28:39 EEAT and YMYL and lawyer websites
29:58 Cora Volatility Tool for lawyers
31:12 Website speed for lawyer websites
32:46 Accessibility for law firm websites
33:00 The CMS choice for a law firm website
33:48 On-page SEO for lawyer websites
35:12 Example Cora report for the “personal injury lawyer” phrase
37:45 Heading structure in law firm websites and examples
40:04 Strategic placement of keywords and keyword density
41:26 Law firm SEO image optimization
42:33 Internal linking for law firm websites
43:26 Schema/structured data for law firm websites
48:09 Local SEO for lawyers
50:15 How lawyers can rank highly in maps
51:21 Technical SEO for lawyer websites
53:43 How NOT to use client testimonials in law firm websites
54:36 Video in lawyer SEO
55:39 Off-page SEO for lawyers
57:39 Analytics, tracking, and conversions for lawyers
01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO
01:04:26 Is your lawyer SEO done right?