In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry.

We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates.

Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-English websites, and using AI-generated content for SEO.

We also talk about his favorite AI tools and the importance of understanding Google's quality signals.

One of the highlights is our discussion on parasite SEO and how Charles effectively leverages it for his clients. He even reveals some tips for SEO beginners and the areas where people tend to focus too much or too little.

Throughout the interview, Charles openly shares his experiences, including the Google penalties he has faced and how he recovered from them. It's a truly eye-opening conversation that you won't want to miss! So grab a pen and paper, and get ready to learn from one of the best in the business.

Don't forget to like, share, and subscribe to SEOSLY for more valuable SEO content. Let's dive in!

Watch the video version: https://youtu.be/i1I87PmP4NY 

00:00 Introduction to the podcast

00:31 Introduction to Charles Floate

01:13 What does Charles Floate do now in SEO?

02:07 Olga introduce’s the topics for the podcast

02:27 What is black hat SEO? 03:14 What were the most interesting black hat SEO tactics that worked well in the past?

05:42 What is going on with Google’s Site Reputation Abuse policy?

10:38 Olga about ranking Polish and non-English websites in Google

10:52 What other non-English languages or countries are you targeting?

12:09 Olga asks Charles about the number of websites he has

12:43 What kinds of SEO tests does Charles do?

14:18 Insights on Google Helpful Content update

15:51 Insights on AI-generated content and SEO

19:37 Favorite AI tools for SEO 23:15 Insights on Google quality signals

25:27 Are there any issues with Google indexing?

28:54 How do you do parasite SEO?

31:49 Insights on LinkedIn as a parasite SEO tool 32:30 What’s the state of affiliate SEO after all these Google updates?

35:43 Have you seen any Google Helpful Content update recoveries?

36:54 Have you ever built and ranked a website only using white hat SEO tactics?

37:58 Olga asks Charles about all the Google penalties he has ever got

41:35 Did reconsideration requests help you recover?

42:42 Charles talks about his meeting with Gary Illyes from Google

43:55 What are the tools you would recommend for black hat SEO?

46:41 Tips for SEO beginners

49:29 Parasite SEO and affiliate marketing

52:59 What is the area of SEO people focus on too much/too little?

58:56 Where to find Charles

Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:

👉 Follow Olga Zarr X (https://x.com/olgazarr)
👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)
👉 SEO newsletter (https://seosly.io/)
👉 SEO podcast (https://seosly.com/podcast/)
👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)
👉 The best SEO course (https://seosly.com/seo-course/)