SEO Podcast by Olga Zarr cover image

SEO Podcast by Olga Zarr

Latest episodes

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Feb 16, 2025 • 52min

SEO Jesus Predicts SEO’s Survival in an AI-Driven World!

Join me, Olga Zarr, as I sit down with Stuart, also known as SEO Jesus, to discuss the future of SEO. We delve deep into the shift away from traditional blogging, the impact of Google's Helpful Content update, and how to leverage AI and exact match domains for lead generation. Stuart shares his journey from affiliate marketing to founding his own successful SEO agency, his thoughts on Google’s monopoly, and the potential future of SEO by 2025. We also explore effective YouTube strategies for SEO consultants, how to create engaging thumbnails, and the importance of maintaining curiosity and user-friendliness in your content. This episode is packed with actionable insights and practical advice. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter by Olga Zarr👉 SEO podcast by Olga Zarr👉 SEO consultant Olga Zarr 👉 The best SEO audit course Make sure to try: Cora SEO Software Cora SEO Download Check my other specialties: Female SEO Consultant Law Firm SEO Expert On-Page SEO Expert Technical SEO Consultant Miami SEO Expert WordPress SEO Consultant Check my other services: Technical SEO Audit Service Traffic Drop Audit Monthly SEO Google Search Console Expert Website Migration Services WordPress SEO Services
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Feb 10, 2025 • 46min

International SEO Masterclass You Can't Miss (with Kira Khoroshilova)

Join me for a deep dive into international SEO with the brilliant Kira Khoroshilova. In this interview, we dive deep into the complexities of international SEO, exploring how to effectively expand into multiple countries or languages, and the cultural nuances involved. Learn from Kira's real-life examples about the importance of keyword research, the best structural implementations, and how to avoid common pitfalls like over-relying on automatic translations. This conversation offers valuable insights into maximizing your global reach and increasing your ROI. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter by Olga Zarr👉 SEO podcast by Olga Zarr👉 SEO consultant Olga Zarr 👉 The best SEO audit course Make sure to try: Cora SEO Software Cora SEO Download Check my other specialties: Female SEO Consultant Law Firm SEO Expert On-Page SEO Expert Technical SEO Consultant Miami SEO Expert WordPress SEO Consultant Check my other services: Technical SEO Audit Service Traffic Drop Audit Monthly SEO Google Search Console Expert Website Migration Services WordPress SEO Services
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Feb 4, 2025 • 43min

Enterprise SEO Secrets + Website Migration Nuggets with Charles Taylor

In this interview with Charles Taylor, an enterprise SEO expert, we discuss a range of critical topics in SEO, including enterprise SEO and website migrations. We discuss the nuances of enterprise SEO versus traditional SEO, the complexity of large-scale migrations, and the importance of risk management. Charles also reveals some best practices for handling URL changes, the significance of internal linking, and the strategic use of AI in SEO. Additionally, we touch on the technical challenges of rendering JavaScript for search engines and how to effectively use Google's tools. This episode is packed with actionable insights for anyone looking to excel in enterprise SEO. Want to learn more about website migrations? https://seosly.com/blog/seo-migration-checklist/ https://seosly.com/blog/how-to-migrate-without-losing-traffic-seo/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr) 👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/) 👉 SEO newsletter by Olga Zarr👉 SEO podcast by Olga Zarr👉 SEO consultant Olga Zarr 👉 The best SEO audit course Make sure to try: Cora SEO Software Cora SEO Download Check my other specialties: Female SEO Consultant Law Firm SEO Expert On-Page SEO Expert Technical SEO Consultant Miami SEO Expert WordPress SEO Consultant Check my other services: Technical SEO Audit Service Traffic Drop Audit Monthly SEO Google Search Console Expert Website Migration Services WordPress SEO Services
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Oct 30, 2024 • 34min

BigQuery + SEO: A Data-Driven Duo (With Myriam Jessier)

In this episode of SEO Cash Flow, it’s me, Olga Zarr, teaming up with Myriam Jessier to tackle BigQuery for SEOs. We’re diving into how you can pull more insights out of Google Search Console data without turning into a data scientist. Myriam’s going all-in on learning BigQuery, while I’m sticking to my minimalist, ADHD-friendly approach—keeping it simple, powerful, and quick. We chat about why BigQuery isn’t as scary as it seems and how it can give you way more control over your data, letting you see past the usual Google limits. This is for SEOs who want that edge without a ton of fuss or coding. If you’ve been wanting to get into BigQuery but didn’t know where to start, this episode is your roadmap. Follow Myriam Jessier: 👉 https://myriamjessier.com/en👉 https://www.neurospicy.agency/  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  
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Oct 28, 2024 • 50min

SEO Reporting & SEO Analysis Masterclass with David Kaufmann from SEOcrawl! 🤓

In this episode, I interview David from SEO Crawl about recent updates to their SEO tool. We explore how SEO Crawl can help SEO workflows and provide more accurate data compared to some other popular tools in the market. Key points discussed: SEO Crawl's ability to access 100% of Search Console data, offering more comprehensive insights Automated brand vs non-brand keyword tracking setup, which significantly reduces manual work Custom annotations feature for tracking the impact of SEO changes over time Upcoming features, including automated search intent classification and improved reporting capabilities The conversation highlights how SEO Crawl can potentially consolidate multiple tools into one platform, offering both data analysis and actionable insights.  This episode offers valuable insights for SEO professionals at all levels, from beginners to experienced practitioners. It provides a comprehensive overview of SEO Crawl's capabilities and its potential to improve SEO workflows. David also mentions an upcoming book on SEO reporting, which may be of interest to those looking to enhance their reporting processes. Check SEOcrawl: https://seosly.com/seocrawl Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  
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Oct 23, 2024 • 18min

How to Analyze and Diagnose Website Traffic and Ranking Drops (Like an SEO Pro)

In this episode, I explain how to analyze and diagnose website traffic and ranking drops. I walk you through the most common causes, such as Google core updates, failed website migrations, and site redesigns. I show you how to differentiate between traffic and ranking drops and why it’s important to understand the difference. You learn step-by-step how to pinpoint what’s affecting your website’s performance, whether it’s an algorithm change, a technical SEO issue, or something else. The Cora SEO Tool that I mention in the video: 🔥 Get Cora 25% OFF (the tool that changed my SEO): https://seosly.com/cora Don't miss these related resources: 🔥 The written guide: https://seosly.com/blog/website-rankings-drop-audit/ 🔥 My article on migrations: https://seosly.com/blog/how-to-migrate-without-losing-traffic-seo/ 🔥 Website migration checklist: https://seosly.com/blog/seo-migration-checklist/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
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Oct 9, 2024 • 54min

Thinking of Quitting SEO Your SEO Job? Here's What Happened When We Did

In this episode, I talk with my friend Adrijana, an SEO mindset coach who recently made the bold decision to leave her dream job and pursue coaching full-time. We dive into: ✅ Adrijana's journey from stressed SEO consultant to mindset coach ✅ How she overcame fears and cultural expectations to quit her job ✅ The importance of aligning work with personal values like freedom and family ✅ Practical strategies for managing stress and improving work-life balance in SEO ✅ Why mindset coaching is particularly valuable for SEO professionals ✅ Tips for those considering leaving their jobs to start their own business ✅ The misconceptions about money and job security As someone who made a similar leap, I relate deeply to Adrijana's experience. Whether you're considering a career change or simply want to improve your work-life balance, this conversation offers valuable insights for SEOs at all stages. Find Adrijana on LinkedIn and YouTube for more SEO mindset coaching content: https://www.linkedin.com/in/adrijana-vujadin/ https://www.youtube.com/@coaching_for_SEO_professionals I will be happy if you check the below resources about me and my sponsors: My SEO newsletter: https://seosly.io/ My SEO course: https://seosly.com/seo-course/ Cora SEO tool (25% OFF): https://seosly.com/cora Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  
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Aug 28, 2024 • 44min

Are You Ready For This? (Black Hat) SEO for Casino & Gambling Sites With John Wright

In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategies for building authoritative content. John also discusses his current venture, Stats Drone, a comprehensive software solution tailored for gambling affiliates, and touches upon responsible gambling initiatives. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)   Watch the video version: https://youtu.be/j9LMpZesI1o
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Aug 23, 2024 • 14min

August 2024 Core Update Survival Guide: What to Do & What Not to Do

In this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I share insights into the changes Google is making, including their emphasis on content that is genuinely useful to users. I also offer practical advice on how to approach these updates, what to avoid, and the importance of waiting until the update fully rolls out before making any drastic changes to your SEO strategy. If you're navigating the complexities of Google's updates and looking for ways to optimize your site in light of these changes, this video is for you. My SEO newsletter: https://seosly.io/ My SEO course: https://seosly.com/seo-course/ Cora SEO tool (25% OFF): https://seosly.com/cora Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)
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Aug 19, 2024 • 16min

Show Me Your Headings And I Will Tell You How You Are...

In this episode, I dive deep into the importance of proper heading structure on the example of lawyer websites. I'll review random pages that show up in Google search results and analyze their headings. You will learn about common mistakes, best practices, and why headings matter for SEO. I'll also share some practical tips using tools like the Cora SEO tool to help you optimize your headings effectively. Check my full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/ 25% OFF Cora: https://seosly.com/cora Introduction to Cora SEO tool: https://seosly.com/blog/cora-seo-tool/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant Olga Zarr (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

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