In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategies for building authoritative content. John also discusses his current venture, Stats Drone, a comprehensive software solution tailored for gambling affiliates, and touches upon responsible gambling initiatives.

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Watch the video version: https://youtu.be/j9LMpZesI1o