SEO Podcast by Olga Zarr
E-Commerce SEO Master Class With Olga Zarr & Patrick Rice 👑
Jun 25, 2024
Patrick Rice, an e-commerce SEO expert, shares his wealth of knowledge in this insightful discussion. He dives into crucial topics like the differences between e-commerce and traditional SEO, the importance of search intent, and optimizing the Google Merchant Feed. Patrick highlights common mistakes made by retailers and shares a case study on resolving indexing issues. He also discusses the role of AI in e-commerce strategies, essential tools for platforms like Shopify, and the unique challenges that come with e-commerce SERPs. Tune in for invaluable tips!
57:15
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Quick takeaways
- E-commerce SEO requires a focus on transactional intent, emphasizing alignment with consumer purchasing behavior over traditional informational content.
- Effective technical SEO practices, especially during site migrations, are crucial to prevent traffic loss and enhance overall website performance.
Deep dives
The Growth of an E-Commerce SEO Agency
The episode features insights from an SEO professional who has developed an e-commerce SEO agency specializing in large websites. Over the past year, the speaker successfully expanded their team to ten members, allowing for better handling of complex e-commerce SEO projects. This growth highlights the importance of collaboration and expertise in tackling massive topical maps and technical refinements typically found in e-commerce sites with 40,000 to 100,000 URLs. As the agency diversifies its staff and resources, it becomes better equipped to manage the intricacies of today's e-commerce landscape.
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