Navigating Log File Analysis and Traffic Fluctuations

This chapter explores the difficulties of log file analysis for e-commerce platforms, particularly highlighting the limitations of Shopify. The discussion includes a notable traffic decline from Bing and emphasizes the necessity of understanding website activity, including monitoring bot actions and tackling unexpected 404 errors.

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In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers.

Patrick shares his journey in the industry, including the challenges he faced early in his career and how he overcame them. We explore the importance of search intent in e-commerce SEO and the role of Google Merchant Feed in boosting online visibility.

We also discuss the impact of AI on e-commerce websites and the anatomy of a typical e-commerce SERP. Patrick shares his favorite tools for e-commerce SEO and provides valuable insights on Shopify SEO, including best practices and common challenges.

Throughout the interview, we touch on crucial topics such as JavaScript SEO, indexation problems, and the best CMS for e-commerce websites. Patrick even shares a recent case study where he helped a client resolve indexing issues and significantly improve their online performance.

As we wrap up, Patrick reveals the top three mistakes he sees in e-commerce SEO and shares his final thoughts on the subject. If you're looking to improve your online store's visibility and drive more sales, this episode is a must-watch!

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00:00 Introduction

00:56 Patrick Rice makes an introduction

03:30 Olga asks Patrick about his beginnings in

SEO 06:00 Olga asks Patrick about his biggest challenges at the start of his SEO career

09:30 How does e-commerce SEO differ from normal SEO?

13:50 Search intent in e-commerce SEO and Google getting it wrong

15:55 Google Merchant Feed’s importance in e-commerce SEO

19:04 AI Overview’s impact on e-commerce websites

20:37 The anatomy of an e-commerce SERP

22:21 Tools for e-commerce SEO

25:03 Shopify SEO challenges and best practices