Patrick Rice, an e-commerce SEO expert, shares his wealth of knowledge in this insightful discussion. He dives into crucial topics like the differences between e-commerce and traditional SEO, the importance of search intent, and optimizing the Google Merchant Feed. Patrick highlights common mistakes made by retailers and shares a case study on resolving indexing issues. He also discusses the role of AI in e-commerce strategies, essential tools for platforms like Shopify, and the unique challenges that come with e-commerce SERPs. Tune in for invaluable tips!