Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
8 snips
Jul 9, 2025 • 28min
What Drove Our 13% Revenue Increase? (Surprising Findings)
Discover how a business in the pool and hot tub care industry experienced a surprising revenue jump despite declining website traffic. The discussion covers innovative marketing strategies and the importance of customer engagement. Learn how branding and consistent content delivery played crucial roles in sustaining sales growth. Get insights into SEO improvements and the value of personalized interactions in building customer loyalty.
Jul 8, 2025 • 25min
Human First, AI Powered
Something to think about.
Jul 7, 2025 • 29min
Doubling Down on Human-First Customer Service
Easier said than done. But worth it.
Jul 4, 2025 • 44min
Building A Source of Truth
On WordPress.
Jul 3, 2025 • 22min
I Need Some Space
Similar to burnout.
Jul 2, 2025 • 33min
My Sales Optimization Series Part 2
Getting even more serious about this.
Jul 1, 2025 • 33min
Are Books The Future Now?
Kinda...
Jun 30, 2025 • 38min
Things I’m Thinking About: Email, Scale, And SEO
Email Me: matt@moneylab.co
Jun 27, 2025 • 23min
My Sales Optimization Series
Get ready to dive into ways to maximize sales without needing to attract new customers! This discussion explores actionable strategies to enhance revenue from your current audience. You’ll learn about key metrics and promotional tactics that can supercharge your email marketing. Plus, discover tips for refining your sales pages to unlock even more potential from your existing products. It's all about optimizing what you already have!
Jun 26, 2025 • 28min
Purging My Should-Do List
Did I just make that up?
