Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Mar 28, 2025 • 40min
It’s Never Been Easier to Succeed Because Everyone Sucks
When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.
Mar 27, 2025 • 36min
Brainstorming Helpful Content Ideas
I think the title speaks for itself here.
Mar 26, 2025 • 36min
Traffic Down, Revenue...Up?
This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?
Mar 25, 2025 • 30min
This Podcast Is Failing to Grow (And That's Fine)
Is it, though? We started 2025 with an average of 150 subscribers, and we're down to 125 now. What does this mean for the future of this show?
11 snips
Mar 24, 2025 • 40min
My Social Media Experiment Update
Daily content posting across social media platforms reveals intriguing performance insights. Strategies for boosting engagement are discussed, focusing on audience understanding and content diversity. The speaker reflects on their personal journey with social media, highlighting direct engagement and effective strategies. Persistence is emphasized as a key ingredient for success, making the world of social media a vibrant testing ground for growth and learning.
Mar 21, 2025 • 23min
Should I Create "Slop" Content?
These are popular in the commentary and YouTube drama spaces. It's basically a secondary channel for live, casual, and unscripted content that is mainly used for keeping an existing audience engaged as opposed to getting new eyeballs into your ecosystem.
Mar 20, 2025 • 29min
I Officially Stopped Selling White Labeled Products
Yup. Here's what happened and what I would have done differently.
Mar 19, 2025 • 42min
How to Write Copy When You Suck At It (A Complete Guide)
This is for someone competent in their domain but has no experience in marketing or selling. Here's the advice I would give them on copywriting.
Mar 18, 2025 • 46min
I Created 301 Reels and Here’s What I Learned
Explore the journey of creating 301 short-form videos and the lessons learned along the way. Discover insights on balancing time investment with brand impact. The speaker shares strategies like using templates, hiring assistance, and leveraging AI to boost productivity. Plus, a reflection on social media engagement and what they'd do differently in the future makes for a fascinating discussion.
Mar 17, 2025 • 46min
Promote In Public, Sell In Secret
I hope the title speaks for itself. But if not, it's about selling via email.
