Money Lab How to Focus And AI-Proof a Side Hustle
Oct 7, 2025
Navigating side hustles in an AI-driven world is tricky! Insights include the risks of books and SEO as unstable revenue sources. Email newsletters emerge as the most resilient asset. Strategies for turning a newsletter into a paid product are discussed, along with optimizing website sales pages. YouTube is presented as a potential growth avenue—or a distraction. The core advice emphasizes focusing efforts on one reliable revenue stream to thrive amidst constant change.
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Don't Package Fast-Changing AI In Books
- Avoid writing evergreen books about fast-changing AI topics because they become obsolete quickly.
- Erase KDP-style books from your business model if you want reliable, time-efficient returns.
Email Trumps Slippery Traffic Channels
- A small, engaged email list is a more valuable, durable asset than flaky traffic sources.
- Newsletters are less vulnerable to platform algorithm changes and provide direct access to your audience.
Money From A Small, Engaged List
- Matt shares that he once made $100,000 a year with 1,600 email subscribers.
- That example shows how a modest, engaged list can generate significant revenue when well-monetized.