Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Mar 14, 2025 • 28min
My SOP for Selling Self-Published Books
Here's my standard operating procedure for handling lost shipments, damaged books, customer refunds, and compensation options (full refunds, replacements, digital copies, etc.).
Mar 13, 2025 • 32min
How Staying Top Of Mind is Growing My Business (And Life)
This is my new marketing strategy. It's dead simple. But it's hard to pull off. Here's my process...
Mar 12, 2025 • 28min
The Importance of Originality and Developing Taste
Is true originality possible? How can content stand out in crowded markets? How do we develop unique approaches rather than copying others? When is pursuing originality worth the investment?
Mar 11, 2025 • 31min
How I Publish More Content
Discover how viewing content creation as a service to consumers can transform your approach to publishing. Learn the importance of consistency in content generation and how daily habits can fuel your success. Insights from successful creators reveal that simple systems and routine tasks are vital to overcoming obstacles. The discussion also connects consistent publishing to personal growth, showing how small, repeated actions can lead to great achievements in life.
Mar 10, 2025 • 29min
Should I Create AI-Generated Software?
My thoughts on courses teaching you how to Build Your Own Software with AI. Is this a scam specifically? And, are these types of products a scam in general?
Mar 7, 2025 • 25min
My Daily Promotional Tasks
I talk about 4 things I do every weekday to promote my products to make sales.
Mar 6, 2025 • 29min
NO MORE DISCOUNTING!
I decided to stop discounting all my products as a marketing tactic. Here's what I'm doing instead...
Mar 5, 2025 • 30min
How I Monetize My Newsletter
I dive into my strategies for turning my newsletter into a revenue stream, sharing hard-earned insights on creating value without compromising the trust of my audience.
Mar 4, 2025 • 31min
Sharing Business Thoughts From My Private Journal
Here is a list of ideas from my notes app to improve parts of my business.
Mar 3, 2025 • 40min
Crafting A Designed Email In 11 Minutes
I built a system that lets me create a designed email fast. Let me walk you through it...
