Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books
Mar 3, 2025 • 40min
Crafting A Designed Email In 11 Minutes
I built a system that lets me create a designed email fast. Let me walk you through it...
Feb 28, 2025 • 58min
Systems! 2
Discover how building systems can dramatically scale your business while nurturing creativity. Learn about the balance between structured workflows and creative freedom to maximize productivity. Gain insights into effective email creation techniques that ensure consistent quality. Hear personal anecdotes about how established systems can alleviate overwhelm and spark innovation. This discussion serves as a guide for anyone looking to blend efficiency with creativity in their entrepreneurial journey.
Feb 27, 2025 • 55min
How to Get Out of Your Own Way
Stop overthinking. Start making MORE content. Here's my strategy...
7 snips
Feb 26, 2025 • 1h 15min
Brainstorming Better Social Media Posts
Discover innovative ways to promote products on social media without coming off as too commercial. Learn how to foster authentic connections through engaging content, like memes and live Q&As, specifically for a pool education brand. Explore the dynamics between live and recorded sessions, and how they can enhance audience interaction. Delve into effective strategies that prioritize meaningful engagement while offering creative content formats, ensuring your approach is both captivating and genuine.
Feb 25, 2025 • 30min
Developing a Facebook Posting Schedule
Uncover the secrets behind successful social media marketing and the contrast between two local restaurant fortunes. Discover how consistency in customer experience and product reliability trumps marketing alone. Learn the importance of a predictable posting schedule to enhance engagement and brand awareness. Explore diverse content strategies and innovative methods like AI for content automation to keep your audience captivated.
Feb 24, 2025 • 51min
How to NOT Tank Your Business
One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.
Feb 21, 2025 • 42min
The Long Game of Brand Building (with MVS)
Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.
Feb 20, 2025 • 36min
My 6 Principles of Website Design
Discover essential principles of effective website design, including key elements like color choices and typography. Learn how to prioritize user needs while simplifying navigation. The speaker emphasizes creating a cohesive brand identity focused on the audience, ensuring that messaging is clear and user-friendly. This deep dive into design principles offers valuable resources for enhancing both app and web experiences.
Feb 19, 2025 • 23min
Designing My Home to Sell and Ship Books
I turned an empty room in my home into a shipping bay for my book business.
Feb 18, 2025 • 22min
Try This Before Making Your Next Piece of Content
Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your competitors).Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.
